• Context & Landscape
• Mobile Web
• Mobile Apps
• Digital Books
• The Agile Editor
• Mobile Editing Tools
Let’s Look Ahead.
2012
70%
50x
85% People using mobile device People using mobile device while watching TV.while watching TV.
Mobile Internet usage is expected to Mobile Internet usage is expected to grow in the next 3 years.grow in the next 3 years.
Email opened on a mobile device.Email opened on a mobile device.
Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012
• Mobile friendly sites
• Mobile specific sites
• Responsive design for mobile
• Social apps built for web (aka web apps)
• Mobile emails
What Is Mobile Web?
• iOS, Android, and Windows
• Productivity / Useful
• Entertainment
• Education & Information
• Interactive book apps
• iTunes, Google Play, Windows Phone
What Are Mobile Apps?
• Google spreadsheet: image inventory, interactions, sounds, manuscript, bugs, wishlist
• Manuscript: English, Spanish, Mom, Dad
• Masterfile --> supporting image documentation --> masterfile
Example:Content Needs
All Fixed UpiPad, iPhone 6.0+English, Spanish
25 pagesmenus
informationabout
COPPA compliant
• iPad iBooks, Amazon Kindle, B&N Nook, Kobo, various tablets (Google Play)
• Traditional and Multi-Touch ebooks (iBooks Author), Read & Play™ (B&N)
• Traditional: ePub, MOBI, PDF
• Word, Adobe InDesign
Ebook Basics
http://ebook-reader-review.toptenreviews.com/APE by Guy Kowasaki
• Rapid iteration
• Be there from beginning to end and back
• Space is THE issue
• Be ready to roll with the changes
• Proofing is OMG-important again
The Agile Editor
http://ebook-reader-review.toptenreviews.com/APE by Guy Kowasaki
KickoffKickoff WireframeWireframes / IAs / IA
Feedback Feedback & Change& Change BuglistBuglist
v
• Jumpchart: website planning & wireframing
• Invisionapp.com: web and mobile mockup and UI prototyping
• GatherContent: website organization and content management
• Screenshots and comments (PDF, PPT, Keynote)
• Google Drive, DropBox + Skype Sharescreen
• UDID
Mobile Editing Tools
http://ebook-reader-review.toptenreviews.com/APE by Guy Kowasaki
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QUESTIONS?Shelly Bowen | @pybop | @shelbow
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