Download - The Intersection of Public Relations & SEO
![Page 1: The Intersection of Public Relations & SEO](https://reader033.vdocument.in/reader033/viewer/2022051513/5470e8b7b4af9f9d0a8b4966/html5/thumbnails/1.jpg)
@wilreynolds
PR SEO
![Page 2: The Intersection of Public Relations & SEO](https://reader033.vdocument.in/reader033/viewer/2022051513/5470e8b7b4af9f9d0a8b4966/html5/thumbnails/2.jpg)
@wilreynolds
FightingFOR
“Control”
![Page 3: The Intersection of Public Relations & SEO](https://reader033.vdocument.in/reader033/viewer/2022051513/5470e8b7b4af9f9d0a8b4966/html5/thumbnails/3.jpg)
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@wilreynolds
I don’t want to
FightFor client control
![Page 4: The Intersection of Public Relations & SEO](https://reader033.vdocument.in/reader033/viewer/2022051513/5470e8b7b4af9f9d0a8b4966/html5/thumbnails/4.jpg)
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@wilreynolds
Fight for TheirCustomers
![Page 5: The Intersection of Public Relations & SEO](https://reader033.vdocument.in/reader033/viewer/2022051513/5470e8b7b4af9f9d0a8b4966/html5/thumbnails/5.jpg)
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@wilreynolds
Belief that SEOsare MORE THAN…
![Page 6: The Intersection of Public Relations & SEO](https://reader033.vdocument.in/reader033/viewer/2022051513/5470e8b7b4af9f9d0a8b4966/html5/thumbnails/6.jpg)
@wilreynolds
“reverse engineerers”
![Page 7: The Intersection of Public Relations & SEO](https://reader033.vdocument.in/reader033/viewer/2022051513/5470e8b7b4af9f9d0a8b4966/html5/thumbnails/7.jpg)
@wilreynolds
How long was a list of PR sites going to be the way to victory?
![Page 8: The Intersection of Public Relations & SEO](https://reader033.vdocument.in/reader033/viewer/2022051513/5470e8b7b4af9f9d0a8b4966/html5/thumbnails/8.jpg)
@wilreynolds
![Page 9: The Intersection of Public Relations & SEO](https://reader033.vdocument.in/reader033/viewer/2022051513/5470e8b7b4af9f9d0a8b4966/html5/thumbnails/9.jpg)
@wilreynolds
New Team?
![Page 10: The Intersection of Public Relations & SEO](https://reader033.vdocument.in/reader033/viewer/2022051513/5470e8b7b4af9f9d0a8b4966/html5/thumbnails/10.jpg)
@wilreynolds
Are these your “Link Builders”
![Page 11: The Intersection of Public Relations & SEO](https://reader033.vdocument.in/reader033/viewer/2022051513/5470e8b7b4af9f9d0a8b4966/html5/thumbnails/11.jpg)
@wilreynolds
Who woke up this morning hoping to get a spam email or a press release?
![Page 12: The Intersection of Public Relations & SEO](https://reader033.vdocument.in/reader033/viewer/2022051513/5470e8b7b4af9f9d0a8b4966/html5/thumbnails/12.jpg)
@wilreynolds
![Page 13: The Intersection of Public Relations & SEO](https://reader033.vdocument.in/reader033/viewer/2022051513/5470e8b7b4af9f9d0a8b4966/html5/thumbnails/13.jpg)
@wilreynolds
Silo Busters
![Page 14: The Intersection of Public Relations & SEO](https://reader033.vdocument.in/reader033/viewer/2022051513/5470e8b7b4af9f9d0a8b4966/html5/thumbnails/14.jpg)
@wilreynolds
![Page 15: The Intersection of Public Relations & SEO](https://reader033.vdocument.in/reader033/viewer/2022051513/5470e8b7b4af9f9d0a8b4966/html5/thumbnails/15.jpg)
@wilreynolds
![Page 16: The Intersection of Public Relations & SEO](https://reader033.vdocument.in/reader033/viewer/2022051513/5470e8b7b4af9f9d0a8b4966/html5/thumbnails/16.jpg)
@wilreynolds@wilreynolds
![Page 17: The Intersection of Public Relations & SEO](https://reader033.vdocument.in/reader033/viewer/2022051513/5470e8b7b4af9f9d0a8b4966/html5/thumbnails/17.jpg)
@wilreynoldsYou created an infographic
@wilreynolds
![Page 18: The Intersection of Public Relations & SEO](https://reader033.vdocument.in/reader033/viewer/2022051513/5470e8b7b4af9f9d0a8b4966/html5/thumbnails/18.jpg)
@wilreynolds“You created an infographic”
@wilreynolds
![Page 19: The Intersection of Public Relations & SEO](https://reader033.vdocument.in/reader033/viewer/2022051513/5470e8b7b4af9f9d0a8b4966/html5/thumbnails/19.jpg)
@wilreynolds
![Page 20: The Intersection of Public Relations & SEO](https://reader033.vdocument.in/reader033/viewer/2022051513/5470e8b7b4af9f9d0a8b4966/html5/thumbnails/20.jpg)
@wilreynolds
![Page 21: The Intersection of Public Relations & SEO](https://reader033.vdocument.in/reader033/viewer/2022051513/5470e8b7b4af9f9d0a8b4966/html5/thumbnails/21.jpg)
@wilreynolds
![Page 22: The Intersection of Public Relations & SEO](https://reader033.vdocument.in/reader033/viewer/2022051513/5470e8b7b4af9f9d0a8b4966/html5/thumbnails/22.jpg)
@wilreynolds
![Page 23: The Intersection of Public Relations & SEO](https://reader033.vdocument.in/reader033/viewer/2022051513/5470e8b7b4af9f9d0a8b4966/html5/thumbnails/23.jpg)
@wilreynolds
“Link” Builders
![Page 24: The Intersection of Public Relations & SEO](https://reader033.vdocument.in/reader033/viewer/2022051513/5470e8b7b4af9f9d0a8b4966/html5/thumbnails/24.jpg)
@wilreynolds
Territory! Who’s win is it?
![Page 25: The Intersection of Public Relations & SEO](https://reader033.vdocument.in/reader033/viewer/2022051513/5470e8b7b4af9f9d0a8b4966/html5/thumbnails/25.jpg)
@wilreynolds
SEO?
![Page 26: The Intersection of Public Relations & SEO](https://reader033.vdocument.in/reader033/viewer/2022051513/5470e8b7b4af9f9d0a8b4966/html5/thumbnails/26.jpg)
@wilreynolds
PR?
![Page 27: The Intersection of Public Relations & SEO](https://reader033.vdocument.in/reader033/viewer/2022051513/5470e8b7b4af9f9d0a8b4966/html5/thumbnails/27.jpg)
@wilreynolds
The Role of Social
![Page 28: The Intersection of Public Relations & SEO](https://reader033.vdocument.in/reader033/viewer/2022051513/5470e8b7b4af9f9d0a8b4966/html5/thumbnails/28.jpg)
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![Page 29: The Intersection of Public Relations & SEO](https://reader033.vdocument.in/reader033/viewer/2022051513/5470e8b7b4af9f9d0a8b4966/html5/thumbnails/29.jpg)
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![Page 30: The Intersection of Public Relations & SEO](https://reader033.vdocument.in/reader033/viewer/2022051513/5470e8b7b4af9f9d0a8b4966/html5/thumbnails/30.jpg)
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![Page 31: The Intersection of Public Relations & SEO](https://reader033.vdocument.in/reader033/viewer/2022051513/5470e8b7b4af9f9d0a8b4966/html5/thumbnails/31.jpg)
Wanna Win???
http://www.flickr.com/photos/theenmoy/
![Page 32: The Intersection of Public Relations & SEO](https://reader033.vdocument.in/reader033/viewer/2022051513/5470e8b7b4af9f9d0a8b4966/html5/thumbnails/32.jpg)
@wilreynolds
Unlock SocialUnlock SEO
Unlock PR
https://www.flickr.com/photos/lynnder/
![Page 33: The Intersection of Public Relations & SEO](https://reader033.vdocument.in/reader033/viewer/2022051513/5470e8b7b4af9f9d0a8b4966/html5/thumbnails/33.jpg)
@wilreynolds
The Mix is a MUST!
https://www.flickr.com/photos/lynnder/
![Page 34: The Intersection of Public Relations & SEO](https://reader033.vdocument.in/reader033/viewer/2022051513/5470e8b7b4af9f9d0a8b4966/html5/thumbnails/34.jpg)
@wilreynolds
No one is waiting for your release!
https://www.flickr.com/photos/mike52ad/
![Page 35: The Intersection of Public Relations & SEO](https://reader033.vdocument.in/reader033/viewer/2022051513/5470e8b7b4af9f9d0a8b4966/html5/thumbnails/35.jpg)
@wilreynolds
Your Forced Stories are a blur
https://www.flickr.com/photos/mike52ad/
![Page 36: The Intersection of Public Relations & SEO](https://reader033.vdocument.in/reader033/viewer/2022051513/5470e8b7b4af9f9d0a8b4966/html5/thumbnails/36.jpg)
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@wilreynolds
Traffic driving is not taking care of your customer!
![Page 37: The Intersection of Public Relations & SEO](https://reader033.vdocument.in/reader033/viewer/2022051513/5470e8b7b4af9f9d0a8b4966/html5/thumbnails/37.jpg)
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@wilreynolds
![Page 38: The Intersection of Public Relations & SEO](https://reader033.vdocument.in/reader033/viewer/2022051513/5470e8b7b4af9f9d0a8b4966/html5/thumbnails/38.jpg)
@wilreynolds
![Page 39: The Intersection of Public Relations & SEO](https://reader033.vdocument.in/reader033/viewer/2022051513/5470e8b7b4af9f9d0a8b4966/html5/thumbnails/39.jpg)
@wilreynolds
![Page 40: The Intersection of Public Relations & SEO](https://reader033.vdocument.in/reader033/viewer/2022051513/5470e8b7b4af9f9d0a8b4966/html5/thumbnails/40.jpg)
@wilreynolds
256 Rims
![Page 41: The Intersection of Public Relations & SEO](https://reader033.vdocument.in/reader033/viewer/2022051513/5470e8b7b4af9f9d0a8b4966/html5/thumbnails/41.jpg)
@wilreynolds
![Page 42: The Intersection of Public Relations & SEO](https://reader033.vdocument.in/reader033/viewer/2022051513/5470e8b7b4af9f9d0a8b4966/html5/thumbnails/42.jpg)
@wilreynolds
![Page 43: The Intersection of Public Relations & SEO](https://reader033.vdocument.in/reader033/viewer/2022051513/5470e8b7b4af9f9d0a8b4966/html5/thumbnails/43.jpg)
@wilreynolds
Good SEO?
![Page 44: The Intersection of Public Relations & SEO](https://reader033.vdocument.in/reader033/viewer/2022051513/5470e8b7b4af9f9d0a8b4966/html5/thumbnails/44.jpg)
@wilreynolds
![Page 45: The Intersection of Public Relations & SEO](https://reader033.vdocument.in/reader033/viewer/2022051513/5470e8b7b4af9f9d0a8b4966/html5/thumbnails/45.jpg)
@wilreynolds
Crickets
![Page 46: The Intersection of Public Relations & SEO](https://reader033.vdocument.in/reader033/viewer/2022051513/5470e8b7b4af9f9d0a8b4966/html5/thumbnails/46.jpg)
@wilreynolds
Relationshipsare Fragile
https://www.flickr.com/photos/filtercollective/
![Page 47: The Intersection of Public Relations & SEO](https://reader033.vdocument.in/reader033/viewer/2022051513/5470e8b7b4af9f9d0a8b4966/html5/thumbnails/47.jpg)
@wilreynolds
SEO’s why must you scale everything?
![Page 48: The Intersection of Public Relations & SEO](https://reader033.vdocument.in/reader033/viewer/2022051513/5470e8b7b4af9f9d0a8b4966/html5/thumbnails/48.jpg)
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@wilreynolds
Built a CLICK!
![Page 49: The Intersection of Public Relations & SEO](https://reader033.vdocument.in/reader033/viewer/2022051513/5470e8b7b4af9f9d0a8b4966/html5/thumbnails/49.jpg)
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@wilreynolds
Lost a CLIQUE!!
![Page 50: The Intersection of Public Relations & SEO](https://reader033.vdocument.in/reader033/viewer/2022051513/5470e8b7b4af9f9d0a8b4966/html5/thumbnails/50.jpg)
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@wilreynolds
![Page 51: The Intersection of Public Relations & SEO](https://reader033.vdocument.in/reader033/viewer/2022051513/5470e8b7b4af9f9d0a8b4966/html5/thumbnails/51.jpg)
@wilreynolds
![Page 52: The Intersection of Public Relations & SEO](https://reader033.vdocument.in/reader033/viewer/2022051513/5470e8b7b4af9f9d0a8b4966/html5/thumbnails/52.jpg)
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@wilreynolds
![Page 53: The Intersection of Public Relations & SEO](https://reader033.vdocument.in/reader033/viewer/2022051513/5470e8b7b4af9f9d0a8b4966/html5/thumbnails/53.jpg)
@wilreynolds
Do
it ag
ain
!
![Page 54: The Intersection of Public Relations & SEO](https://reader033.vdocument.in/reader033/viewer/2022051513/5470e8b7b4af9f9d0a8b4966/html5/thumbnails/54.jpg)
@wilreynolds
![Page 55: The Intersection of Public Relations & SEO](https://reader033.vdocument.in/reader033/viewer/2022051513/5470e8b7b4af9f9d0a8b4966/html5/thumbnails/55.jpg)
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@wilreynolds
“According to a recent study”
![Page 56: The Intersection of Public Relations & SEO](https://reader033.vdocument.in/reader033/viewer/2022051513/5470e8b7b4af9f9d0a8b4966/html5/thumbnails/56.jpg)
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@wilreynolds
Brand as Publisher
![Page 57: The Intersection of Public Relations & SEO](https://reader033.vdocument.in/reader033/viewer/2022051513/5470e8b7b4af9f9d0a8b4966/html5/thumbnails/57.jpg)
@wilreynolds
Write content people want, NOT Press ReleasesNOT churned content on a calendar
![Page 58: The Intersection of Public Relations & SEO](https://reader033.vdocument.in/reader033/viewer/2022051513/5470e8b7b4af9f9d0a8b4966/html5/thumbnails/58.jpg)
@wilreynolds
Where are these guys?
![Page 59: The Intersection of Public Relations & SEO](https://reader033.vdocument.in/reader033/viewer/2022051513/5470e8b7b4af9f9d0a8b4966/html5/thumbnails/59.jpg)
@wilreynolds
Where are these guys?
![Page 60: The Intersection of Public Relations & SEO](https://reader033.vdocument.in/reader033/viewer/2022051513/5470e8b7b4af9f9d0a8b4966/html5/thumbnails/60.jpg)
@wilreynolds
Where are these guys?
Whole lot of 0’s
![Page 61: The Intersection of Public Relations & SEO](https://reader033.vdocument.in/reader033/viewer/2022051513/5470e8b7b4af9f9d0a8b4966/html5/thumbnails/61.jpg)
@wilreynolds
Instead…
![Page 62: The Intersection of Public Relations & SEO](https://reader033.vdocument.in/reader033/viewer/2022051513/5470e8b7b4af9f9d0a8b4966/html5/thumbnails/62.jpg)
@wilreynolds http://www.flickr.com/photos/theenmoy
![Page 63: The Intersection of Public Relations & SEO](https://reader033.vdocument.in/reader033/viewer/2022051513/5470e8b7b4af9f9d0a8b4966/html5/thumbnails/63.jpg)
@wilreynolds http://
![Page 64: The Intersection of Public Relations & SEO](https://reader033.vdocument.in/reader033/viewer/2022051513/5470e8b7b4af9f9d0a8b4966/html5/thumbnails/64.jpg)
@wilreynolds http://www.flickr.com/photos/theenmoy
![Page 65: The Intersection of Public Relations & SEO](https://reader033.vdocument.in/reader033/viewer/2022051513/5470e8b7b4af9f9d0a8b4966/html5/thumbnails/65.jpg)
@wilreynolds http://www.flickr.com/photos/theenmoy
![Page 66: The Intersection of Public Relations & SEO](https://reader033.vdocument.in/reader033/viewer/2022051513/5470e8b7b4af9f9d0a8b4966/html5/thumbnails/66.jpg)
@wilreynolds http://www.flickr.com/photos/theenmoy
![Page 67: The Intersection of Public Relations & SEO](https://reader033.vdocument.in/reader033/viewer/2022051513/5470e8b7b4af9f9d0a8b4966/html5/thumbnails/67.jpg)
@wilreynolds http://www.flickr.com/photos/theenmoy
![Page 68: The Intersection of Public Relations & SEO](https://reader033.vdocument.in/reader033/viewer/2022051513/5470e8b7b4af9f9d0a8b4966/html5/thumbnails/68.jpg)
@wilreynolds http://www.flickr.com/photos/theenmoy
![Page 69: The Intersection of Public Relations & SEO](https://reader033.vdocument.in/reader033/viewer/2022051513/5470e8b7b4af9f9d0a8b4966/html5/thumbnails/69.jpg)
© 2014 SEER Interactive | All Rights Reservedpage 69
http://muckrack.com/whoshared/
• Helps you see what content journalists have shared
• Find journalists for publications
• + Run through twtrland
• + Make an alert for Jornalist and story
MuckRack
![Page 70: The Intersection of Public Relations & SEO](https://reader033.vdocument.in/reader033/viewer/2022051513/5470e8b7b4af9f9d0a8b4966/html5/thumbnails/70.jpg)
Mu
ck
rac
k
![Page 71: The Intersection of Public Relations & SEO](https://reader033.vdocument.in/reader033/viewer/2022051513/5470e8b7b4af9f9d0a8b4966/html5/thumbnails/71.jpg)
Mu
ck
rac
k
![Page 72: The Intersection of Public Relations & SEO](https://reader033.vdocument.in/reader033/viewer/2022051513/5470e8b7b4af9f9d0a8b4966/html5/thumbnails/72.jpg)
© 2014 SEER Interactive | All Rights Reservedpage 72
https://tweetdeck.twitter.com/
• Lets you manage your list of journalists
• Lets you track people sharing your assets
TweetDeckT
we
etD
ec
k
![Page 73: The Intersection of Public Relations & SEO](https://reader033.vdocument.in/reader033/viewer/2022051513/5470e8b7b4af9f9d0a8b4966/html5/thumbnails/73.jpg)
Tw
ee
tDe
ck
![Page 74: The Intersection of Public Relations & SEO](https://reader033.vdocument.in/reader033/viewer/2022051513/5470e8b7b4af9f9d0a8b4966/html5/thumbnails/74.jpg)
Tw
ee
tDe
ck
![Page 75: The Intersection of Public Relations & SEO](https://reader033.vdocument.in/reader033/viewer/2022051513/5470e8b7b4af9f9d0a8b4966/html5/thumbnails/75.jpg)
Tw
ee
tDe
ck
![Page 76: The Intersection of Public Relations & SEO](https://reader033.vdocument.in/reader033/viewer/2022051513/5470e8b7b4af9f9d0a8b4966/html5/thumbnails/76.jpg)
Tw
ee
tDe
ck
![Page 77: The Intersection of Public Relations & SEO](https://reader033.vdocument.in/reader033/viewer/2022051513/5470e8b7b4af9f9d0a8b4966/html5/thumbnails/77.jpg)
Tw
ee
tDe
ck
![Page 78: The Intersection of Public Relations & SEO](https://reader033.vdocument.in/reader033/viewer/2022051513/5470e8b7b4af9f9d0a8b4966/html5/thumbnails/78.jpg)
Tw
ee
tDe
ck
![Page 79: The Intersection of Public Relations & SEO](https://reader033.vdocument.in/reader033/viewer/2022051513/5470e8b7b4af9f9d0a8b4966/html5/thumbnails/79.jpg)
Tw
ee
tDe
ck
![Page 80: The Intersection of Public Relations & SEO](https://reader033.vdocument.in/reader033/viewer/2022051513/5470e8b7b4af9f9d0a8b4966/html5/thumbnails/80.jpg)
@wilreynolds
Backwards HARO Search
![Page 81: The Intersection of Public Relations & SEO](https://reader033.vdocument.in/reader033/viewer/2022051513/5470e8b7b4af9f9d0a8b4966/html5/thumbnails/81.jpg)
© 2014 SEER Interactive | All Rights Reservedpage 81
http://twtrland.com/
• Individual’s famous words
• Company accounts (audience interests)
• Who your target journalist engages with
TwtrlandT
wtrla
nd
![Page 82: The Intersection of Public Relations & SEO](https://reader033.vdocument.in/reader033/viewer/2022051513/5470e8b7b4af9f9d0a8b4966/html5/thumbnails/82.jpg)
Tw
trlan
d
![Page 83: The Intersection of Public Relations & SEO](https://reader033.vdocument.in/reader033/viewer/2022051513/5470e8b7b4af9f9d0a8b4966/html5/thumbnails/83.jpg)
Tw
trlan
d
![Page 84: The Intersection of Public Relations & SEO](https://reader033.vdocument.in/reader033/viewer/2022051513/5470e8b7b4af9f9d0a8b4966/html5/thumbnails/84.jpg)
Tw
trlan
d
![Page 85: The Intersection of Public Relations & SEO](https://reader033.vdocument.in/reader033/viewer/2022051513/5470e8b7b4af9f9d0a8b4966/html5/thumbnails/85.jpg)
Tw
trlan
d(c
om
pa
ny
)
![Page 86: The Intersection of Public Relations & SEO](https://reader033.vdocument.in/reader033/viewer/2022051513/5470e8b7b4af9f9d0a8b4966/html5/thumbnails/86.jpg)
Fo
llow
erW
on
k
![Page 87: The Intersection of Public Relations & SEO](https://reader033.vdocument.in/reader033/viewer/2022051513/5470e8b7b4af9f9d0a8b4966/html5/thumbnails/87.jpg)
Fo
llow
erW
on
k
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Fo
llow
erW
on
k
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Fo
llow
erW
on
k
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@wilreynolds
Are your competitors followed by more journalists?
![Page 91: The Intersection of Public Relations & SEO](https://reader033.vdocument.in/reader033/viewer/2022051513/5470e8b7b4af9f9d0a8b4966/html5/thumbnails/91.jpg)
© 2014 SEER Interactive | All Rights Reservedpage 91
http://www.facebook.com/
Facebook Graph SearchF
ac
eb
oo
k
![Page 92: The Intersection of Public Relations & SEO](https://reader033.vdocument.in/reader033/viewer/2022051513/5470e8b7b4af9f9d0a8b4966/html5/thumbnails/92.jpg)
© 2014 SEER Interactive | All Rights Reservedpage 92
http://www.buzzsumo.com (Popular content for sites / competitors)
BuzzsumoB
uz
zs
um
o
![Page 93: The Intersection of Public Relations & SEO](https://reader033.vdocument.in/reader033/viewer/2022051513/5470e8b7b4af9f9d0a8b4966/html5/thumbnails/93.jpg)
© 2014 SEER Interactive | All Rights Reservedpage 93
http://www.buzzsumo.com (Popular content for sites / competitors)
BuzzsumoB
uz
zs
um
o
![Page 94: The Intersection of Public Relations & SEO](https://reader033.vdocument.in/reader033/viewer/2022051513/5470e8b7b4af9f9d0a8b4966/html5/thumbnails/94.jpg)
© 2014 SEER Interactive | All Rights Reservedpage 94
http://www.buzzsumo.com (Popular content for sites / competitors)
BuzzsumoB
uz
zs
um
o
![Page 95: The Intersection of Public Relations & SEO](https://reader033.vdocument.in/reader033/viewer/2022051513/5470e8b7b4af9f9d0a8b4966/html5/thumbnails/95.jpg)
© 2014 SEER Interactive | All Rights Reservedpage 95
http://www.buzzsumo.com (Popular content for sites / competitors)
BuzzsumoB
uz
zs
um
o
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© 2014 SEER Interactive | All Rights Reservedpage 96
http://www.buzzsumo.com (Popular content for sites / competitors)
BuzzsumoB
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@wilreynolds
Feeder vs Feedee
@wilreynolds
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@wilreynolds@wilreynolds
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@wilreynolds@wilreynolds
![Page 100: The Intersection of Public Relations & SEO](https://reader033.vdocument.in/reader033/viewer/2022051513/5470e8b7b4af9f9d0a8b4966/html5/thumbnails/100.jpg)
@wilreynolds@wilreynolds
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@wilreynolds
@mmstll - FOLLOW HER!
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@wilreynolds
Don’t go it alone
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@wilreynolds
Be a Pal to your friends in SEO, we’re stronger together