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Yuliya TikhokhodProject Manager, Yandex, Russia
The Main Trends in the Use and Development of Semantic Markup
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• Why does Yandex need semantic markup?
• Basic facts about semantic markup
• Markup development (schema.org example)
Agenda
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If you're so smart, why do you need someone to help?
Why does Yandex need semantic markup?
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Yandex
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Data Mining
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Data from webmasters
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Since late 2009, we have been using structured data from webmasters
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Collecting data
Affiliate program
Forms
XML
Other file
Semantic markup
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• Why does Yandex need semantic markup?
• Basic facts about semantic markup
• Markup development (schema.org example)
Agenda
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• Syntax and Vocabulary
• Usage
• Statistics
Semantic Markup
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24% of documents in the internet contain some semantic markup
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Statistics for September 2013
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Usage
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• Why does Yandex need semantic markup?
• Basic facts about semantic markup
• Markup development (schema.org example)
Agenda
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Latest updates
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Actions
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GoodRelations
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LRMI
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Health and Medical vocabulary
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New syntax for schema.org – JSON-LD
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Future work
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Potential actions
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Civic services
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Reservations
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Event schema update
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Accessibility
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Other schemas
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• http://schema.org/
• http://blog.schema.org/
• http://www.w3.org/wiki/WebSchemas
• [email protected] • http://help.yandex.com/webmaster/?id=1127824
• http://webmaster.yandex.ru/microtest.xml
Useful links