![Page 2: The Market for Caravan Holiday Homes in Wales. The Brief Commissioned by WTB and BH&HPA Aim= Increase the understanding of holidays taken in caravan holiday](https://reader035.vdocument.in/reader035/viewer/2022081518/551b886f550346d6338b5a82/html5/thumbnails/2.jpg)
The Brief
• Commissioned by WTB and BH&HPA
• Aim= Increase the understanding of holidays taken in caravan holiday homes in Wales.
• Focus on caravan holiday homes (‘static caravans’) rather than touring caravans. (Abbreviated to CHH)
![Page 3: The Market for Caravan Holiday Homes in Wales. The Brief Commissioned by WTB and BH&HPA Aim= Increase the understanding of holidays taken in caravan holiday](https://reader035.vdocument.in/reader035/viewer/2022081518/551b886f550346d6338b5a82/html5/thumbnails/3.jpg)
The Brief
Collect information about:
• Visitor profile
• Visitor motivations, expectations and satisfaction levels
• Use of local facilities
• Booking behaviour
• Past and future holiday taking patterns
• Expenditure patterns
• Segmentation of the market
• Occupancy of caravan holiday homes
![Page 4: The Market for Caravan Holiday Homes in Wales. The Brief Commissioned by WTB and BH&HPA Aim= Increase the understanding of holidays taken in caravan holiday](https://reader035.vdocument.in/reader035/viewer/2022081518/551b886f550346d6338b5a82/html5/thumbnails/4.jpg)
Method
Industry view
• Structured interviews with 26 park managers/owners across Wales
Caravan holiday home (CHH) users’ view
• 807 interviews with caravan users spread across 17 sites in July, August and September
![Page 5: The Market for Caravan Holiday Homes in Wales. The Brief Commissioned by WTB and BH&HPA Aim= Increase the understanding of holidays taken in caravan holiday](https://reader035.vdocument.in/reader035/viewer/2022081518/551b886f550346d6338b5a82/html5/thumbnails/5.jpg)
Method (Sample)
• British Holiday and Home Parks Association’s database of caravan holiday home parks in Wales
• 322 parks (158 graded)
• 35,895 CHH pitches (21,652 graded)
![Page 6: The Market for Caravan Holiday Homes in Wales. The Brief Commissioned by WTB and BH&HPA Aim= Increase the understanding of holidays taken in caravan holiday](https://reader035.vdocument.in/reader035/viewer/2022081518/551b886f550346d6338b5a82/html5/thumbnails/6.jpg)
CHH USER SURVEY
![Page 7: The Market for Caravan Holiday Homes in Wales. The Brief Commissioned by WTB and BH&HPA Aim= Increase the understanding of holidays taken in caravan holiday](https://reader035.vdocument.in/reader035/viewer/2022081518/551b886f550346d6338b5a82/html5/thumbnails/7.jpg)
CHH USER SURVEY
Visitor Profile
![Page 8: The Market for Caravan Holiday Homes in Wales. The Brief Commissioned by WTB and BH&HPA Aim= Increase the understanding of holidays taken in caravan holiday](https://reader035.vdocument.in/reader035/viewer/2022081518/551b886f550346d6338b5a82/html5/thumbnails/8.jpg)
Sample
• 58% owners
• 15% renting from private owner
• 7% renting through an agency or holiday company
• 6% renting direct from park owner
• 5% renting from friends/family
• 4% borrowing from friends/family (no fee)
• 4% DK/NA/None
![Page 9: The Market for Caravan Holiday Homes in Wales. The Brief Commissioned by WTB and BH&HPA Aim= Increase the understanding of holidays taken in caravan holiday](https://reader035.vdocument.in/reader035/viewer/2022081518/551b886f550346d6338b5a82/html5/thumbnails/9.jpg)
Age
16%
35%
50%
30%
49%
20%
30%
47%
23%
0%
10%
20%
30%
40%
50%
60%
16-34 35-54 55+
Age
Owners Renters Wales Holiday trips (UKTS)
![Page 10: The Market for Caravan Holiday Homes in Wales. The Brief Commissioned by WTB and BH&HPA Aim= Increase the understanding of holidays taken in caravan holiday](https://reader035.vdocument.in/reader035/viewer/2022081518/551b886f550346d6338b5a82/html5/thumbnails/10.jpg)
Socio-Economic Group
61%
39%
29%
71%
56%
44%
0%
10%
20%
30%
40%
50%
60%
70%
80%
ABC1 C2DE
Owners Renters Wales Holiday trips (UKTS)
![Page 11: The Market for Caravan Holiday Homes in Wales. The Brief Commissioned by WTB and BH&HPA Aim= Increase the understanding of holidays taken in caravan holiday](https://reader035.vdocument.in/reader035/viewer/2022081518/551b886f550346d6338b5a82/html5/thumbnails/11.jpg)
Family life-stage
13%
47%
8%
40%
20%
72%
0%
10%
20%
30%
40%
50%
60%
70%
80%
Pre-family Family Post-family
Owners Renters
![Page 12: The Market for Caravan Holiday Homes in Wales. The Brief Commissioned by WTB and BH&HPA Aim= Increase the understanding of holidays taken in caravan holiday](https://reader035.vdocument.in/reader035/viewer/2022081518/551b886f550346d6338b5a82/html5/thumbnails/12.jpg)
CHH USER SURVEY
Holiday taking patterns
![Page 13: The Market for Caravan Holiday Homes in Wales. The Brief Commissioned by WTB and BH&HPA Aim= Increase the understanding of holidays taken in caravan holiday](https://reader035.vdocument.in/reader035/viewer/2022081518/551b886f550346d6338b5a82/html5/thumbnails/13.jpg)
Average length of CHH holiday
7.8
8.7
3.6
0.0 1.0 2.0 3.0 4.0 5.0 6.0 7.0 8.0 9.0 10.0
Renters
Owners
Wales holidays (UKTS)
No of nights
![Page 14: The Market for Caravan Holiday Homes in Wales. The Brief Commissioned by WTB and BH&HPA Aim= Increase the understanding of holidays taken in caravan holiday](https://reader035.vdocument.in/reader035/viewer/2022081518/551b886f550346d6338b5a82/html5/thumbnails/14.jpg)
Type of holiday
19%
26%
2%
3%
24%
36%
18%
1%
50%
22%
0% 10% 20% 30% 40% 50% 60%
One of several mainholidays
Main holiday of 2003
Secondary / additionalholiday
Only holiday of 2003
Don’t know / not sure
Owners Renters
![Page 15: The Market for Caravan Holiday Homes in Wales. The Brief Commissioned by WTB and BH&HPA Aim= Increase the understanding of holidays taken in caravan holiday](https://reader035.vdocument.in/reader035/viewer/2022081518/551b886f550346d6338b5a82/html5/thumbnails/15.jpg)
Average No. of holidays taken in 2002
Type of holiday Owners Renters
Short hols (1-6) 2.9 0.5
Long hols (7+) 2.5 1.0
•45% of owners took 5 or more short breaks (compared with 27% of renters).
•Renters were much more likely to have not been on a short holiday or break than owners (73% as compared with 27%).
![Page 16: The Market for Caravan Holiday Homes in Wales. The Brief Commissioned by WTB and BH&HPA Aim= Increase the understanding of holidays taken in caravan holiday](https://reader035.vdocument.in/reader035/viewer/2022081518/551b886f550346d6338b5a82/html5/thumbnails/16.jpg)
Use of Owned CHH
%
Yes 53%
No 41%
DK / NA 6%
Frequency of use
Allow use by friends / family?
Owners Friends / family
Almost every week 49% 5%
Once or twice a month 31% 6%
Every couple of months 9% 21%
2-3 times a year 4% 48%
DK/ NA 7% 3%
![Page 17: The Market for Caravan Holiday Homes in Wales. The Brief Commissioned by WTB and BH&HPA Aim= Increase the understanding of holidays taken in caravan holiday](https://reader035.vdocument.in/reader035/viewer/2022081518/551b886f550346d6338b5a82/html5/thumbnails/17.jpg)
Holidays taken in 2002 (Destinations)(Percentage of trips)
OWNERS RENTERS
Long Short Long Short
Wales 74% 91% 55% 44%
Other UK 5% 7% 15% 43%
Abroad 21% 1% 30% 11%
Don’t know 1% 0% 0% 1%
Figures relate to total trips
![Page 18: The Market for Caravan Holiday Homes in Wales. The Brief Commissioned by WTB and BH&HPA Aim= Increase the understanding of holidays taken in caravan holiday](https://reader035.vdocument.in/reader035/viewer/2022081518/551b886f550346d6338b5a82/html5/thumbnails/18.jpg)
Alternatives (destinations)(Percentage of trips)
Destination %
Elsewhere in Wales 34%
Other UK 21%
Nowhere 14%
Abroad 12%
DK/Not sure 20%
We asked what other locations CHH renters would consider for a holiday or break.
![Page 19: The Market for Caravan Holiday Homes in Wales. The Brief Commissioned by WTB and BH&HPA Aim= Increase the understanding of holidays taken in caravan holiday](https://reader035.vdocument.in/reader035/viewer/2022081518/551b886f550346d6338b5a82/html5/thumbnails/19.jpg)
Alternatives (accommodation)(Percentage of trips)
We asked what other types of accommodation CHH renters would consider for a holiday or break.
Accommodation type %
Other caravan park 46%
Other self catering 15%
Serviced accommodation 8%
Nowhere 4%
DK / Not sure 29%
![Page 20: The Market for Caravan Holiday Homes in Wales. The Brief Commissioned by WTB and BH&HPA Aim= Increase the understanding of holidays taken in caravan holiday](https://reader035.vdocument.in/reader035/viewer/2022081518/551b886f550346d6338b5a82/html5/thumbnails/20.jpg)
CHH USER SURVEY
Motivations and satisfaction levels
![Page 21: The Market for Caravan Holiday Homes in Wales. The Brief Commissioned by WTB and BH&HPA Aim= Increase the understanding of holidays taken in caravan holiday](https://reader035.vdocument.in/reader035/viewer/2022081518/551b886f550346d6338b5a82/html5/thumbnails/21.jpg)
Renters - Factors influencing holiday choice
90%
87%
83%
80%
Wanted a value for moneyholiday
Wanted to stay on acaravan park
Wanted to holiday in thispart of Wales
Wanted a holiday in Wales
% quite/very important
![Page 22: The Market for Caravan Holiday Homes in Wales. The Brief Commissioned by WTB and BH&HPA Aim= Increase the understanding of holidays taken in caravan holiday](https://reader035.vdocument.in/reader035/viewer/2022081518/551b886f550346d6338b5a82/html5/thumbnails/22.jpg)
Renters - Appeal of CHH
42%
21%
14%
8%
8%
6%
6%
6%
Flexibility / Freedom
Good for kids
Relaxing
Cheap break / holiday
Home from home
Like / enjoy CHH
Good facilities available
DK/NA
![Page 23: The Market for Caravan Holiday Homes in Wales. The Brief Commissioned by WTB and BH&HPA Aim= Increase the understanding of holidays taken in caravan holiday](https://reader035.vdocument.in/reader035/viewer/2022081518/551b886f550346d6338b5a82/html5/thumbnails/23.jpg)
Owners - Appeal of CHH
28%
23%
22%
19%
9%
6%
Relaxing
Freedom
Escape / get away from it all
Able to use for short breaks
Peace and quiet
Good for children
![Page 24: The Market for Caravan Holiday Homes in Wales. The Brief Commissioned by WTB and BH&HPA Aim= Increase the understanding of holidays taken in caravan holiday](https://reader035.vdocument.in/reader035/viewer/2022081518/551b886f550346d6338b5a82/html5/thumbnails/24.jpg)
Reasons for choice of park
3%
13%
11%
10%
9%
9%
7%
21%
5%
14%
12%
6%
5%
1%
Peace & Quiet
Good for kids / kids love
Good location/like the area
Recommended by friend /family
Wide range of facilities
By the sea / sea view
Lots of entertainment
Renters Owners
![Page 25: The Market for Caravan Holiday Homes in Wales. The Brief Commissioned by WTB and BH&HPA Aim= Increase the understanding of holidays taken in caravan holiday](https://reader035.vdocument.in/reader035/viewer/2022081518/551b886f550346d6338b5a82/html5/thumbnails/25.jpg)
Satisfaction with CHH holiday
93%
93%
86%
65%
94%
85%
88%
78%
Location and thesurrounding area
Caravan holiday homeitself
The look of the park andthe way laid out
Facilities on the park
% very /quite satisfied
Owners Renters
![Page 26: The Market for Caravan Holiday Homes in Wales. The Brief Commissioned by WTB and BH&HPA Aim= Increase the understanding of holidays taken in caravan holiday](https://reader035.vdocument.in/reader035/viewer/2022081518/551b886f550346d6338b5a82/html5/thumbnails/26.jpg)
CHH USER SURVEY
Booking behaviour
![Page 27: The Market for Caravan Holiday Homes in Wales. The Brief Commissioned by WTB and BH&HPA Aim= Increase the understanding of holidays taken in caravan holiday](https://reader035.vdocument.in/reader035/viewer/2022081518/551b886f550346d6338b5a82/html5/thumbnails/27.jpg)
Time of booking (renters only)
6%
5%
12%
27%
21%
24%
5%
0% 5% 10% 15% 20% 25% 30%
Week or less before
More than a week, up to 2weeks
More than 2 weeks, up to1 month
Over 1 month, up to 3months
Over 3 months, up to 6months
More than 6 months
DK/NA% renters
![Page 28: The Market for Caravan Holiday Homes in Wales. The Brief Commissioned by WTB and BH&HPA Aim= Increase the understanding of holidays taken in caravan holiday](https://reader035.vdocument.in/reader035/viewer/2022081518/551b886f550346d6338b5a82/html5/thumbnails/28.jpg)
Information Sources (renters only)
• Been before 39%
• Word of mouth 26%
• Advert in newspaper/ magazine 13%
• Holiday brochure 11%
• Internet 5%
![Page 29: The Market for Caravan Holiday Homes in Wales. The Brief Commissioned by WTB and BH&HPA Aim= Increase the understanding of holidays taken in caravan holiday](https://reader035.vdocument.in/reader035/viewer/2022081518/551b886f550346d6338b5a82/html5/thumbnails/29.jpg)
Influence of grading schemes (renters)
Whether grade influenced parkchoice
% total (renters)
Yes 5%
No 40%
Not sure/ don’t know 56%
![Page 30: The Market for Caravan Holiday Homes in Wales. The Brief Commissioned by WTB and BH&HPA Aim= Increase the understanding of holidays taken in caravan holiday](https://reader035.vdocument.in/reader035/viewer/2022081518/551b886f550346d6338b5a82/html5/thumbnails/30.jpg)
CHH USER SURVEY
Expenditure Patterns
![Page 31: The Market for Caravan Holiday Homes in Wales. The Brief Commissioned by WTB and BH&HPA Aim= Increase the understanding of holidays taken in caravan holiday](https://reader035.vdocument.in/reader035/viewer/2022081518/551b886f550346d6338b5a82/html5/thumbnails/31.jpg)
Expenditure on accommodation and subsistence
Spend area Amount spent (whole holiday)
Owners Renters
Accommodation - £351
Subsistence* £184 £466
Spend per group per trip £184 £817
Average group size 4.2 3.0
Spend per person per trip £61 £194
Spend per person per night £7 £25
Nights/trip 8.6 7.8
![Page 32: The Market for Caravan Holiday Homes in Wales. The Brief Commissioned by WTB and BH&HPA Aim= Increase the understanding of holidays taken in caravan holiday](https://reader035.vdocument.in/reader035/viewer/2022081518/551b886f550346d6338b5a82/html5/thumbnails/32.jpg)
Comparison of spend figures
CHH Survey Wales holidays1 Gwynedd2
Owners Renters Ownedcaravans
Rentedcaravans
Allhols
Caravanusers
Spend perperson per trip
£61 £194 £77 £183 £136 £150
Spend perperson per night
£7 £25 £20 £34 £37 £20
Nights/ trip 8.6 7.8 3.9 5.3 3.6 7.5
1. UKTS 2002 – figures for rented and owned caravans are based on very small samples and should be taken as a guide only 2. Gwynedd Tourism Survey, 2000, System Three
![Page 33: The Market for Caravan Holiday Homes in Wales. The Brief Commissioned by WTB and BH&HPA Aim= Increase the understanding of holidays taken in caravan holiday](https://reader035.vdocument.in/reader035/viewer/2022081518/551b886f550346d6338b5a82/html5/thumbnails/33.jpg)
Expenditure (% spent on various elements)
14%
34%
6%
33%
11%
2%
5%
42%
16%
23%
13%
2%
Transport
Meals and Drinks
Entertainment /Attractions
Groceries
Other shopping/gifts
Anything elseOwners Renters
![Page 34: The Market for Caravan Holiday Homes in Wales. The Brief Commissioned by WTB and BH&HPA Aim= Increase the understanding of holidays taken in caravan holiday](https://reader035.vdocument.in/reader035/viewer/2022081518/551b886f550346d6338b5a82/html5/thumbnails/34.jpg)
CHH PARK OPERATORS’ SURVEY
•Structured interviews with 26 park managers/owners across Wales
![Page 35: The Market for Caravan Holiday Homes in Wales. The Brief Commissioned by WTB and BH&HPA Aim= Increase the understanding of holidays taken in caravan holiday](https://reader035.vdocument.in/reader035/viewer/2022081518/551b886f550346d6338b5a82/html5/thumbnails/35.jpg)
The Market
Split into two main markets:
• Owned CHH
• CHH Hire Fleet
![Page 36: The Market for Caravan Holiday Homes in Wales. The Brief Commissioned by WTB and BH&HPA Aim= Increase the understanding of holidays taken in caravan holiday](https://reader035.vdocument.in/reader035/viewer/2022081518/551b886f550346d6338b5a82/html5/thumbnails/36.jpg)
Owned CHH
Pitch Fees
• £750- £3000 per yr (+ insurance, rates and utilities)
Sub-Letting Policy
• Majority don’t allow commercial sub-letting
• Friends and family only
Occupancy
• Difficult to get figures on occupancy due to confidentiality issues or lack of info.
![Page 37: The Market for Caravan Holiday Homes in Wales. The Brief Commissioned by WTB and BH&HPA Aim= Increase the understanding of holidays taken in caravan holiday](https://reader035.vdocument.in/reader035/viewer/2022081518/551b886f550346d6338b5a82/html5/thumbnails/37.jpg)
Promotion - Owned CHH
• Word of mouth very important
• A lot of owners introduce friends
• Hirers who then go on to buy
• Very little indication that any active promotion is undertaken
![Page 38: The Market for Caravan Holiday Homes in Wales. The Brief Commissioned by WTB and BH&HPA Aim= Increase the understanding of holidays taken in caravan holiday](https://reader035.vdocument.in/reader035/viewer/2022081518/551b886f550346d6338b5a82/html5/thumbnails/38.jpg)
The Market - Hire Fleet
Letting Fees & Policies
• Range from £125 - £530 per wk (depending on season)
• Some offer short break rates (even in high season)
• Vast majority handle the letting of CHH themselves rather than use an agency
Occupancy
• 60-100% during high season
• Occupancy is seen as relatively stable over the last few years.
![Page 39: The Market for Caravan Holiday Homes in Wales. The Brief Commissioned by WTB and BH&HPA Aim= Increase the understanding of holidays taken in caravan holiday](https://reader035.vdocument.in/reader035/viewer/2022081518/551b886f550346d6338b5a82/html5/thumbnails/39.jpg)
Promotion - Hire Fleet
• Word of mouth important
• Advertising in local /WTB guides
• Increasing importance of internet
– Up to 80% of business
– WTB & BH&HPA websites were cited by as important for a number of operators
![Page 40: The Market for Caravan Holiday Homes in Wales. The Brief Commissioned by WTB and BH&HPA Aim= Increase the understanding of holidays taken in caravan holiday](https://reader035.vdocument.in/reader035/viewer/2022081518/551b886f550346d6338b5a82/html5/thumbnails/40.jpg)
Park Operator Attitudes
Market Trends
• Shift back towards taking domestic holidays
• People are taking more holidays so not worried by people taking overseas holidays
• Central heating in CHHs has extended the potential season
• People are willing to invest more in their leisure choices
![Page 41: The Market for Caravan Holiday Homes in Wales. The Brief Commissioned by WTB and BH&HPA Aim= Increase the understanding of holidays taken in caravan holiday](https://reader035.vdocument.in/reader035/viewer/2022081518/551b886f550346d6338b5a82/html5/thumbnails/41.jpg)
Park Operator Attitudes
Outlook for Industry
• Generally very positive
• Can’t see any major problems affecting business
• Limited opportunities for physical expansion of parks means business growth will come from up-grading of CHH and parks
• Park owners / managers still enjoy the job but feel it is getting harder
![Page 42: The Market for Caravan Holiday Homes in Wales. The Brief Commissioned by WTB and BH&HPA Aim= Increase the understanding of holidays taken in caravan holiday](https://reader035.vdocument.in/reader035/viewer/2022081518/551b886f550346d6338b5a82/html5/thumbnails/42.jpg)
Park Operator Attitudes
Grading schemes
• For hired CHH, operators find it hard to judge importance of grading schemes to customers, but don’t get asked directly about it
• For Owned CHH, operators feel it is not important at all
• Over-emphasis of grading schemes on facilities rather than customer service
• David Bellamy Award scheme is generally well thought of
![Page 43: The Market for Caravan Holiday Homes in Wales. The Brief Commissioned by WTB and BH&HPA Aim= Increase the understanding of holidays taken in caravan holiday](https://reader035.vdocument.in/reader035/viewer/2022081518/551b886f550346d6338b5a82/html5/thumbnails/43.jpg)
Park Operator Attitudes
Frustrations
• Increase in health and safety legislation
• Strictness of employment law (leads to reticence to employ in favour of sub-contracting)
• Negative view of local authorities towards CHH parks
• Problems with recruiting some staff (e.g. cleaners)
• Duplication within inspections (i.e. Fire boxes being checked by more than one organisation)
![Page 44: The Market for Caravan Holiday Homes in Wales. The Brief Commissioned by WTB and BH&HPA Aim= Increase the understanding of holidays taken in caravan holiday](https://reader035.vdocument.in/reader035/viewer/2022081518/551b886f550346d6338b5a82/html5/thumbnails/44.jpg)
SUMMARY
![Page 45: The Market for Caravan Holiday Homes in Wales. The Brief Commissioned by WTB and BH&HPA Aim= Increase the understanding of holidays taken in caravan holiday](https://reader035.vdocument.in/reader035/viewer/2022081518/551b886f550346d6338b5a82/html5/thumbnails/45.jpg)
Profile - Owners
• Older, half aged 55+
• Slightly greater tendency to be ABC1 than Wales holidaymakers as a whole
• Couples and families
• Prolific holiday takers
• Tend to buy on rural parks with fewer facilities
• Quality of park environment is very important
• Looking for sedate pace and peace and quiet
• Enjoy time on the park but also enjoy the surrounding countryside
• Value freedom of CHH
• Main provider of rented CHH
• Average length of stay is twice average for Wales
![Page 46: The Market for Caravan Holiday Homes in Wales. The Brief Commissioned by WTB and BH&HPA Aim= Increase the understanding of holidays taken in caravan holiday](https://reader035.vdocument.in/reader035/viewer/2022081518/551b886f550346d6338b5a82/html5/thumbnails/46.jpg)
Profile - Renters
• Younger profile
• Lower socio-economic groups
• Dominated by families
• Caravan holiday taken as main holiday
• Kids’ needs drive park choice
• Past experience and recommendation are main reason for holiday choice
• On-park facilities important although sea/beach is a major draw
• High satisfaction with Welsh parks leads to high repeat business
• As active as Wales holiday-takers as a whole
• Overseas destinations are main competitor for long holidays
![Page 47: The Market for Caravan Holiday Homes in Wales. The Brief Commissioned by WTB and BH&HPA Aim= Increase the understanding of holidays taken in caravan holiday](https://reader035.vdocument.in/reader035/viewer/2022081518/551b886f550346d6338b5a82/html5/thumbnails/47.jpg)
Economic impacts
• Total spend in Wales £209m (Owners £73m /Renters £136m)
• 55% spent on subsistence
• Half of this spent off park (Owners 61%/ Renters 52%)
• A third of people bring food with them
• 43% of owners at some point have used CHH holidays to make major purchases
• Small park (e.g. 100 owned CHH) - £535k
• Large park (e.g. 300 owned and 200 rented CHH) - £7.4m
![Page 48: The Market for Caravan Holiday Homes in Wales. The Brief Commissioned by WTB and BH&HPA Aim= Increase the understanding of holidays taken in caravan holiday](https://reader035.vdocument.in/reader035/viewer/2022081518/551b886f550346d6338b5a82/html5/thumbnails/48.jpg)
Social impacts
• Little appeal to non-white ethnic groups
• Appeal to families and older groups
• Owners 2/3 ABC1, average hh income £25K
• Renters 2/3 C2DE, average hh income £20K
• Socially inclusive holidays
• Main/only holiday for half respondents. Only 30% had been abroad
![Page 49: The Market for Caravan Holiday Homes in Wales. The Brief Commissioned by WTB and BH&HPA Aim= Increase the understanding of holidays taken in caravan holiday](https://reader035.vdocument.in/reader035/viewer/2022081518/551b886f550346d6338b5a82/html5/thumbnails/49.jpg)
Tourism impacts
• An important strand of tourism for Wales
• Delivers high degree of satisfaction
• Perceived as good value for money
• A captive market for Wales
• Sustainable consolidation rather than expansion?