Download - The maruti story ppt
![Page 1: The maruti story ppt](https://reader038.vdocument.in/reader038/viewer/2022102715/58f9a6e2760da3da068b5468/html5/thumbnails/1.jpg)
The The MARUTI MARUTIStoryStory
THE MARUTI STORY 1
![Page 2: The maruti story ppt](https://reader038.vdocument.in/reader038/viewer/2022102715/58f9a6e2760da3da068b5468/html5/thumbnails/2.jpg)
THE MARUTI STORY 2
![Page 3: The maruti story ppt](https://reader038.vdocument.in/reader038/viewer/2022102715/58f9a6e2760da3da068b5468/html5/thumbnails/3.jpg)
About Maruti
• Leader of the Indian car market
• Capacity
• Many brands
THE MARUTI STORY 3
![Page 4: The maruti story ppt](https://reader038.vdocument.in/reader038/viewer/2022102715/58f9a6e2760da3da068b5468/html5/thumbnails/4.jpg)
THE MARUTI STORY 4
![Page 5: The maruti story ppt](https://reader038.vdocument.in/reader038/viewer/2022102715/58f9a6e2760da3da068b5468/html5/thumbnails/5.jpg)
• Highest producer
• Highest sales
• Large export
THE MARUTI STORY 5
![Page 6: The maruti story ppt](https://reader038.vdocument.in/reader038/viewer/2022102715/58f9a6e2760da3da068b5468/html5/thumbnails/6.jpg)
THE MARUTI STORY 6
![Page 7: The maruti story ppt](https://reader038.vdocument.in/reader038/viewer/2022102715/58f9a6e2760da3da068b5468/html5/thumbnails/7.jpg)
• commands more than 50% of cars in india
• Renamed as maruti suzuki india limited
• In 80’s , there are few competitors
THE MARUTI STORY 7
![Page 8: The maruti story ppt](https://reader038.vdocument.in/reader038/viewer/2022102715/58f9a6e2760da3da068b5468/html5/thumbnails/8.jpg)
THE MARUTI STORY 8
![Page 9: The maruti story ppt](https://reader038.vdocument.in/reader038/viewer/2022102715/58f9a6e2760da3da068b5468/html5/thumbnails/9.jpg)
• Employment
• Satisfaction
• NSE & BSE
THE MARUTI STORY 9
![Page 10: The maruti story ppt](https://reader038.vdocument.in/reader038/viewer/2022102715/58f9a6e2760da3da068b5468/html5/thumbnails/10.jpg)
THE MARUTI STORY 10
![Page 11: The maruti story ppt](https://reader038.vdocument.in/reader038/viewer/2022102715/58f9a6e2760da3da068b5468/html5/thumbnails/11.jpg)
Revenue
(Rs. In millions)
Year Net Sales Year Net Sales
2006-072007-082008-09
1,45,9221,78,6032,03,583
2009-102010-112011-12
3,01,1983,58,4903,47,059
THE MARUTI STORY 11
![Page 12: The maruti story ppt](https://reader038.vdocument.in/reader038/viewer/2022102715/58f9a6e2760da3da068b5468/html5/thumbnails/12.jpg)
Net sales and PAT
THE MARUTI STORY 12
![Page 13: The maruti story ppt](https://reader038.vdocument.in/reader038/viewer/2022102715/58f9a6e2760da3da068b5468/html5/thumbnails/13.jpg)
facilities
Gurgaon facility
K series plant
Maneswar facility
Suppliers park
THE MARUTI STORY 13
![Page 14: The maruti story ppt](https://reader038.vdocument.in/reader038/viewer/2022102715/58f9a6e2760da3da068b5468/html5/thumbnails/14.jpg)
Network
THE MARUTI STORY 14
![Page 15: The maruti story ppt](https://reader038.vdocument.in/reader038/viewer/2022102715/58f9a6e2760da3da068b5468/html5/thumbnails/15.jpg)
THE MARUTI STORY 15
![Page 16: The maruti story ppt](https://reader038.vdocument.in/reader038/viewer/2022102715/58f9a6e2760da3da068b5468/html5/thumbnails/16.jpg)
Road safety
• National road safety mission
• Institute of driving and traffic research
• Maruti driving school
THE MARUTI STORY 16
![Page 17: The maruti story ppt](https://reader038.vdocument.in/reader038/viewer/2022102715/58f9a6e2760da3da068b5468/html5/thumbnails/17.jpg)
THE MARUTI STORY 17
![Page 18: The maruti story ppt](https://reader038.vdocument.in/reader038/viewer/2022102715/58f9a6e2760da3da068b5468/html5/thumbnails/18.jpg)
Sales volume
THE MARUTI STORY 18
![Page 19: The maruti story ppt](https://reader038.vdocument.in/reader038/viewer/2022102715/58f9a6e2760da3da068b5468/html5/thumbnails/19.jpg)
Journey…
•Principle of give
•Contribution
•High quality, value for money
THE MARUTI STORY 19
![Page 20: The maruti story ppt](https://reader038.vdocument.in/reader038/viewer/2022102715/58f9a6e2760da3da068b5468/html5/thumbnails/20.jpg)
THE MARUTI STORY 20
![Page 21: The maruti story ppt](https://reader038.vdocument.in/reader038/viewer/2022102715/58f9a6e2760da3da068b5468/html5/thumbnails/21.jpg)
Stakeholders • Partnership approach
• Prosperity and wellbeing
• Fuel for growth
![Page 22: The maruti story ppt](https://reader038.vdocument.in/reader038/viewer/2022102715/58f9a6e2760da3da068b5468/html5/thumbnails/22.jpg)
![Page 23: The maruti story ppt](https://reader038.vdocument.in/reader038/viewer/2022102715/58f9a6e2760da3da068b5468/html5/thumbnails/23.jpg)
Enviornment
• Enviornment friendly products
• Profitability
• Reduce,recycle,reuse
• Cost savings
THE MARUTI STORY 23
![Page 24: The maruti story ppt](https://reader038.vdocument.in/reader038/viewer/2022102715/58f9a6e2760da3da068b5468/html5/thumbnails/24.jpg)
THE MARUTI STORY 24
![Page 25: The maruti story ppt](https://reader038.vdocument.in/reader038/viewer/2022102715/58f9a6e2760da3da068b5468/html5/thumbnails/25.jpg)
THE MARUTI STORY 25
![Page 26: The maruti story ppt](https://reader038.vdocument.in/reader038/viewer/2022102715/58f9a6e2760da3da068b5468/html5/thumbnails/26.jpg)
THE MARUTI STORY 26
![Page 27: The maruti story ppt](https://reader038.vdocument.in/reader038/viewer/2022102715/58f9a6e2760da3da068b5468/html5/thumbnails/27.jpg)
CSR policy
• Shareholder’s wealth
• Sustained growth
• Ahead of law, welfare of employees
• business pratices
THE MARUTI STORY 27
![Page 28: The maruti story ppt](https://reader038.vdocument.in/reader038/viewer/2022102715/58f9a6e2760da3da068b5468/html5/thumbnails/28.jpg)
P & L ratios
THE MARUTI STORY 28
![Page 29: The maruti story ppt](https://reader038.vdocument.in/reader038/viewer/2022102715/58f9a6e2760da3da068b5468/html5/thumbnails/29.jpg)
THE MARUTI STORY 29
![Page 30: The maruti story ppt](https://reader038.vdocument.in/reader038/viewer/2022102715/58f9a6e2760da3da068b5468/html5/thumbnails/30.jpg)
Exports
• Over one million units
• Western markets
• Over 125 countries
• business award
THE MARUTI STORY 30
![Page 31: The maruti story ppt](https://reader038.vdocument.in/reader038/viewer/2022102715/58f9a6e2760da3da068b5468/html5/thumbnails/31.jpg)
THE MARUTI STORY 31
![Page 32: The maruti story ppt](https://reader038.vdocument.in/reader038/viewer/2022102715/58f9a6e2760da3da068b5468/html5/thumbnails/32.jpg)
Motor sports
• Promotion
• Rallying Thrill, joy for all
• Promote safe driving
THE MARUTI STORY 32
![Page 33: The maruti story ppt](https://reader038.vdocument.in/reader038/viewer/2022102715/58f9a6e2760da3da068b5468/html5/thumbnails/33.jpg)
THE MARUTI STORY 33
![Page 34: The maruti story ppt](https://reader038.vdocument.in/reader038/viewer/2022102715/58f9a6e2760da3da068b5468/html5/thumbnails/34.jpg)
Raid-de-himalaya
• Toughest and demanding
• Oldest and listed in FIM
• Abroad Participation
• Xtreme, adventure,bikes extreme
THE MARUTI STORY 34
![Page 35: The maruti story ppt](https://reader038.vdocument.in/reader038/viewer/2022102715/58f9a6e2760da3da068b5468/html5/thumbnails/35.jpg)
THE MARUTI STORY 35
![Page 36: The maruti story ppt](https://reader038.vdocument.in/reader038/viewer/2022102715/58f9a6e2760da3da068b5468/html5/thumbnails/36.jpg)
Desert storm
•Thar desert
•Six day rally
•Covers 300 kms.
THE MARUTI STORY 36
![Page 37: The maruti story ppt](https://reader038.vdocument.in/reader038/viewer/2022102715/58f9a6e2760da3da068b5468/html5/thumbnails/37.jpg)
THE MARUTI STORY 37
![Page 38: The maruti story ppt](https://reader038.vdocument.in/reader038/viewer/2022102715/58f9a6e2760da3da068b5468/html5/thumbnails/38.jpg)
• Interiors of Gujrat,Rajasthan
• Adventure ,thrill & excitement
• Skills of drivers, ruggedness
• Partnership with northern motorsport
THE MARUTI STORY 38
![Page 39: The maruti story ppt](https://reader038.vdocument.in/reader038/viewer/2022102715/58f9a6e2760da3da068b5468/html5/thumbnails/39.jpg)
Autocross
• Major cities
• Controlled enviornment
• Sense of timing, judgement, vehicle handling patterns
THE MARUTI STORY 39
![Page 40: The maruti story ppt](https://reader038.vdocument.in/reader038/viewer/2022102715/58f9a6e2760da3da068b5468/html5/thumbnails/40.jpg)
THE MARUTI STORY 40
![Page 41: The maruti story ppt](https://reader038.vdocument.in/reader038/viewer/2022102715/58f9a6e2760da3da068b5468/html5/thumbnails/41.jpg)
Autocard
• Loyalty card
• Rewards program
• 4% value back..
THE MARUTI STORY 41
![Page 42: The maruti story ppt](https://reader038.vdocument.in/reader038/viewer/2022102715/58f9a6e2760da3da068b5468/html5/thumbnails/42.jpg)
• Discount on exchange
• Rewards for referral
• Complimentary gift vouchers
THE MARUTI STORY 42
![Page 43: The maruti story ppt](https://reader038.vdocument.in/reader038/viewer/2022102715/58f9a6e2760da3da068b5468/html5/thumbnails/43.jpg)
Whistle blower policy
• Security
• Fearless enviornment
• Unethical behaviour,fraud
• Violation of ethics
THE MARUTI STORY 43
![Page 44: The maruti story ppt](https://reader038.vdocument.in/reader038/viewer/2022102715/58f9a6e2760da3da068b5468/html5/thumbnails/44.jpg)
Why maruti ?
• No.1 in customer satisfaction
• Wider choice
• Largest network
THE MARUTI STORY 44
![Page 45: The maruti story ppt](https://reader038.vdocument.in/reader038/viewer/2022102715/58f9a6e2760da3da068b5468/html5/thumbnails/45.jpg)
THE MARUTI STORY 45
![Page 46: The maruti story ppt](https://reader038.vdocument.in/reader038/viewer/2022102715/58f9a6e2760da3da068b5468/html5/thumbnails/46.jpg)
• Largest service network
• Low maintenance cost
• Fuel efficient
THE MARUTI STORY 46
![Page 47: The maruti story ppt](https://reader038.vdocument.in/reader038/viewer/2022102715/58f9a6e2760da3da068b5468/html5/thumbnails/47.jpg)
THE MARUTI STORY 47
![Page 48: The maruti story ppt](https://reader038.vdocument.in/reader038/viewer/2022102715/58f9a6e2760da3da068b5468/html5/thumbnails/48.jpg)
Joint venture
•Search for collibration
•Negotiation
•Finally suzuki was selected
THE MARUTI STORY 48
![Page 49: The maruti story ppt](https://reader038.vdocument.in/reader038/viewer/2022102715/58f9a6e2760da3da068b5468/html5/thumbnails/49.jpg)
THE MARUTI STORY 49
![Page 50: The maruti story ppt](https://reader038.vdocument.in/reader038/viewer/2022102715/58f9a6e2760da3da068b5468/html5/thumbnails/50.jpg)
Marketing strategy
• Car for everyone
• No.1 in after sales service
• Provide insurance
THE MARUTI STORY 50
![Page 51: The maruti story ppt](https://reader038.vdocument.in/reader038/viewer/2022102715/58f9a6e2760da3da068b5468/html5/thumbnails/51.jpg)
THE MARUTI STORY 51
![Page 52: The maruti story ppt](https://reader038.vdocument.in/reader038/viewer/2022102715/58f9a6e2760da3da068b5468/html5/thumbnails/52.jpg)
• Relates to common man
• Driving school
THE MARUTI STORY 52
![Page 53: The maruti story ppt](https://reader038.vdocument.in/reader038/viewer/2022102715/58f9a6e2760da3da068b5468/html5/thumbnails/53.jpg)
Competitors
• Hyundai
• Tata motors
• Mahindra & Mahindra
THE MARUTI STORY 53
![Page 54: The maruti story ppt](https://reader038.vdocument.in/reader038/viewer/2022102715/58f9a6e2760da3da068b5468/html5/thumbnails/54.jpg)
THE MARUTI STORY 54
![Page 55: The maruti story ppt](https://reader038.vdocument.in/reader038/viewer/2022102715/58f9a6e2760da3da068b5468/html5/thumbnails/55.jpg)
• Toyota
• Honda
• Genral motors
• Ford
THE MARUTI STORY 55
![Page 56: The maruti story ppt](https://reader038.vdocument.in/reader038/viewer/2022102715/58f9a6e2760da3da068b5468/html5/thumbnails/56.jpg)
THE MARUTI STORY 56
![Page 57: The maruti story ppt](https://reader038.vdocument.in/reader038/viewer/2022102715/58f9a6e2760da3da068b5468/html5/thumbnails/57.jpg)
Company at a glance
• Silver jubilee
• 722,144 domestic sales in 2008-09
• 70,023 exports sales in 2008-09
THE MARUTI STORY 57
![Page 58: The maruti story ppt](https://reader038.vdocument.in/reader038/viewer/2022102715/58f9a6e2760da3da068b5468/html5/thumbnails/58.jpg)
THE MARUTI STORY 58
![Page 59: The maruti story ppt](https://reader038.vdocument.in/reader038/viewer/2022102715/58f9a6e2760da3da068b5468/html5/thumbnails/59.jpg)
• Rs. 12,187 million rewarded profit
• 15 models with over 100 variants
• 19 component joint venture
THE MARUTI STORY 59
![Page 60: The maruti story ppt](https://reader038.vdocument.in/reader038/viewer/2022102715/58f9a6e2760da3da068b5468/html5/thumbnails/60.jpg)
Success
• Equity increase
a)1987- from 26 to 40 %
b)50 % in 1992
THE MARUTI STORY 60
![Page 61: The maruti story ppt](https://reader038.vdocument.in/reader038/viewer/2022102715/58f9a6e2760da3da068b5468/html5/thumbnails/61.jpg)
THE MARUTI STORY 61
![Page 62: The maruti story ppt](https://reader038.vdocument.in/reader038/viewer/2022102715/58f9a6e2760da3da068b5468/html5/thumbnails/62.jpg)
THE MARUTI STORY 62
![Page 63: The maruti story ppt](https://reader038.vdocument.in/reader038/viewer/2022102715/58f9a6e2760da3da068b5468/html5/thumbnails/63.jpg)
Bibliography
• Book- the maruti story
• Maruti suzuki official website
• Business today magazine
THE MARUTI STORY 63
![Page 64: The maruti story ppt](https://reader038.vdocument.in/reader038/viewer/2022102715/58f9a6e2760da3da068b5468/html5/thumbnails/64.jpg)
THE MARUTI STORY 64