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The MCH Proposal
Development and Critique
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The MCH Proposal: Development and Critique
• Introduction
• Donor vs foundation funding
• Funding resources
• Funding trends
• Preparing a good proposal
• Proposal critique
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Key Proposal Development Steps
• Identify and research health need
• Identify potential funders
• Identify potential partners
• Design appropriate intervention
• Develop proposal and budget
• Submit proposal
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Govt/multinational vs. Foundation Funds
• Flexibility (health need, geographic region, partners, etc.)
• Contract or grant
• Administrative and financial Requirements
• Size and scope
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Funding Resources
• www.unwire.org
• www.google.com
• www.foundationcenter.org/
• www.eps.gov
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Funding Trends
• Sustainable approaches
• Evaluation, output driven
• Alliances
• Cost share or leveraged financing
• Public/private partnerships
• Global Funds
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Preparing a Good Proposal
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Project beings with a compelling feasible Idea
• Addresses clearly articulated need
• Matches donor priorities
• Can be completed within time frame
• Needs/constraints can be addressed
• Will result in measurable difference
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Write proposal making sure that:• Writing is clear and concise
• Figures and tables are used when possible
• Specific format requirements of the donor are met
• All math is correct!
• Proposal completed on time…
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Proposal Overview
• Executive summary
• Introduction
• Background
• Goals and objectives
• Implementation plan
• Evaluation
• Budget request and justification
• Supporting materials
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Executive Summary
• Outline goal and key project elements
• Funding required
• Short, clear, compelling!
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Introduction
• Introduce need and beneficiaries
• Introduce project response
• Introduce submitting organization
• Introduce key partners
• Outline fit with funder priorities
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Background
• Describe project context
• Describe organization and partners work related to project
• Discuss community and official support
• Describe other related projects
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Goals and Objectives
• Describe overall goal of project
• “Improve the reproductive health of women in the target area.”
• List specific, measurable “SMART” objectives
• Integrate reproductive health education into 25% of micro-credit programs nationwide
• Increase by 10% participation of out-of-school girls in health and development program
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Use SMART Project Objectives
• SMART Project objectives Simple
Measurable
Appropriate
Realistic
Time limited
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Implementation Plan
• Describe specific project activities
• Describe project management plan
• Match implementation plan with budget
• Outline when key activities will be initiated and completed (project timeline)
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Evaluation
• Describe project outcomes
• Describe how progress toward objectives will be measured
• Outline how project will be monitored
• Budget for evaluation (10%-15%)
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Budget Request and Justification
• Outline budget year and category (staff, travel, equipment/supplies, facilities, indirect costs)
• Justify each budget item by matching to implementation plan
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Sample 1-year budgetStaff
Staff titles Days Rate Amount
Director 40 $300 $12,000
Fringe Benefit
@ 25% $3,000
Consultants
Training expert 20 $250 $ 5,000
Staff subtotal $20,000
Travel
Seattle-Kenya RT $2,500 $2,500
Nairobi 8 days perdiem $200 $1,600
Travel Subtotal $4,100
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Supporting Materials
• Information that is helpful, but not crucial, to understanding the project
• letters of support
• summaries of previous work
• staff capabilities
• organizational information
• publications
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GOOD LUCK!
Jacqueline Sherris, Ph.D.Strategic Program Leader Reproductive [email protected]
www.path.org