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THE MINIMIMALIST’S GUIDE!TO PERSONAL BRANDING AND ONLINE!REPUTATION MANAGEMENT!
JARRETT SMITH DIGITAL STRATEGIST!CLARK/NIKDEL/POWELL!
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PART I!IN WHICH I DELIVER PITHY COMMENTARY ON HOW THE INTERNET HAS CHANGED THE WAY WE DO BUSINESS.!
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PART II!IN WHICH I DELIVER RECOMMENDATIONS ON HOW TO USE THE INTERNET FOR GREAT PERSONAL ADVANTAGE.!
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PART I!
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LET’S TALK ABOUT THE INTERNET!
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HERE’S A SIMPLE DEMONSTRATION!
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IN WHAT YEAR WAS ALEXANDER GRAHAM BELL
BORN?!
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SRSLY??
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KA-POW!!
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5.1
10.2
0
2
4
6
8
10
12
2010 2011
Number of Online Sources of Info Referenced Prior to Purchase
Source: Zero Moment of Truth (ZMOT), Google 2011
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39% OF COMPANIES USE SOCIAL NETWORKING SITES TO RESEARCH JOB CANDIDATES!!
43% OF THOSE WHO DO SAY THEY’VE FOUND INFORMATION THAT CAUSED THEM NOT TO HIRE!
Source: CareerBuilder, 2013
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77% OF COMPANIES USE SOCIAL NETWORKING SITES TO RECRUIT JOB CANDIDATES!!
80% SAY THE PRIMARY REASON IS RECRUITING “PASSIVE CANDIDATES”!
Source: Social Networking Website and Recrui6ng/Selec6on, Society of Human Resource Management, 2013
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YOUR DIGITAL FOOTPRINT MATTERS!
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SOCIAL MEDIA PROFILES & POSTS!
BIOS ON COMPANY WEBSITES!
THINGS YOU’VE PUBLISHED!
PRESS MENTIONS!!
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PART II!
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LET’S TALK STRATEGY!
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MINIMUM VIABLE STRATEGY!
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1!
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CLEAN UP THE RIFF RAFF!
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39% OF COMPANIES USE SOCIAL NETWORKING SITES TO RESEARCH JOB CANDIDATES!!
43% OF THOSE WHO DO SAY THEY’VE FOUND INFORMATION THAT CAUSED THEM NOT TO HIRE!
Source: CareerBuilder, 2013
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I am not your friend.
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0
5
10
15
20
25
30
35
40
45
1 cup 2 cups 3 cups 4 cups
The Correla:on Between the Number of Red Solo Cups and the Likelihood of Career Disaster
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Work those privacy settings.!!Clean up the riff raff. (aka. Eliminate the red solo cups.) !!When it doubt, delete.!
MINIMUM VIABLE STRATEGY!
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2
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IT’S TIME TO GET SERIOUS ABOUT LINKEDIN.!
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77% OF COMPANIES USE SOCIAL NETWORKING SITES TO RECRUIT JOB CANDIDATES!!
80% SAY THE PRIMARY REASON IS RECRUITING “PASSIVE CANDIDATES”!
Source: Social Networking Website and Recrui6ng/Selec6on, Society of Human Resource Management, 2013
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Source: Social Networking Website and Recrui6ng/Selec6on, Society of Human Resource Management, 2013
94%
54%
39%
10%
WHAT PLATFORMS DO RECRUITERS USE?
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REAL NAME
CONTACT INFO
CUSTOM URL
DECENT HEADSHOT
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SHOOT FOR 5+
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COWORKER
VENDOR CLIENT
RANDOM DUDE WHO SEEMS
REASONABLY COOL
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CONNECT WITH THEM ALL!
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Complete the heck out of your profile.!!Join 5-10 industry-related Groups and participate in the conversation.!Connect with every legitimate business contact you make offline.!!Post an update 2-3 times a week.!
MINIMUM VIABLE STRATEGY!
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ACT NATURALLY!
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BE COOL!
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NOBODY LIKES THIS GUY!
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Marketers Ruin
Everything
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3!
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START A TWITTER ACCOUNT!
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MINIMUM VIABLE STRATEGY!
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TWITTER IS GREAT FOR LISTENING!
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MINIMUM VIABLE STRATEGY!Follow 25-200+ industry thought-leaders.!!Only follow people you would actually want to meet in real life.!Check in at least 2-3 times per week. !Share the best of what you find on LinkedIn.!
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YOU WILL GET SMARTER!
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WHAT’S THE ROI?!RETURN ON INVESTMENT
Pooooooooooooooop.
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THIS PAST NOVEMBER, I STARTED MY JOB HUNT!
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But what do I say?!Pooooooooooooooop.
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AMONG OTHER THINGS, I UPDATED MY LINKEDIN
STATUS!
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I WORK FOR THIS GUY NOW…
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AND NOW FOR AN INSPIRATIONAL CONCLUSION.!
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NOT REALLY.!
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BUILDING A KILLER PERSONAL BRAND
IS STILL HARD.!
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DIGITAL TOOLS CAN HELP.!
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THE MINIMIMALIST’S GUIDE!TO PERSONAL BRANDING AND ONLINE!REPUTATION MANAGEMENT!
JARRETT SMITH DIGITAL STRATEGIST!CLARK/NIKDEL/POWELL!