Download - The Mobile Future - RSA
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Richard D. TitusController, Future Media, Audio and Music & Mobile
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The Old paradigm – 1’ 3’ 10’
1’ 3’ 10’
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Fixed Mobile
Characteristics:
SharedBig
ImmersiveAlways connected
Furniture
Characteristics:
Personal (rarely shared),Smaller/component
Incrementalcustomized
Intermittent connectivitySocial (connects with other
devices)
Kinds of digital devices – New Paradigm
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Kinds of digital devices
Fixed Mobile
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Ubiquitous computing?
"Totally ubiquitous computing. One of the things our grandchildren will find quaintest
about us is that we distinguish the digital from the real, the virtual from the real. In
the future, that will become literally impossible. The distinction between cyberspace
and that which isn't cyberspace is going to be unimaginable. There is where they
don't have WIFI." - William Gibson
Connectivity
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1’ 3’ 10’
Cloud Computing
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Cloud Computing
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Digitial Data
All your data lives in a cloud
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IP Everywhere
By 2016 80% + media content will be delivered digitally
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Rise of Open Internet standards leads to the commoditization of software, content management, storage and delivery:
Web Standards
WidgetsAjax
SOAPCSSXMLRDFRSS
ATOM(X)HTML
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If technology standards are open free & ubiquitous, what has value?
Information & Data (Raw facts, Metadata, behavioral and contextual data)
User Experience, Design & Interface
Live event driven information & content
Now What?
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With the rapid commoditization of technology into open standards, User Experience becomes the only differentiator
Audiences
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Events
Events become the only TRUE premium content!
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Consumptive Behaviors Mutate
TV used to be scheduled consumption
Radio often was background consumption -Today consumers use them interchangeably
Digital Media
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Consumptive Behaviors Mutate
Passive active line is becoming blurry
On-demand vs live barriers disappear for most content.
Time Shifting vs place shifting
Digital Media
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Mobile iPlayer
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Devices
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TV Web & Mobile
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Page Views: Mobile browser and Mobile iPlayer
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Is time forcing information's commoditization?
The shortening window of Now
Time limits on information limit value of time constrained information
Twitter is real time search & Information
Time
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Context
Location aware information is more valuable
Mobile devices make location awareness more
important/valuable – and expected
Google today provides mostly the same
Answers to everyone
Space
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There are only 3 ways to monetize content & services
Subscriptions
Transactions
Sponsorship
Revenue
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Schemas to monetize mobile are primitive
Current: Premium SMS
New:
Text coupons (with Wap push?)
Mobile commerce (phone as oyster card?)
Location based marketing
New mobile Monetization
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Time Out?
“Disconnection is soon to be a luxury, when everything is connected, devices and networks are aware of
you and each other you will crave, the simple solace of isolation”
- The resorts of the future will advertise they DON”T have broadband
The Future