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!!
!
CloudCon, Tuesday, October 2nd, 11am
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Every Second – in over thousands of Categories
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www.wallpapertimes.com
$’s per year in incremental revenue
Value > Cost
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Big
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Detail
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structured
incremental storage
processing
change
Volume
Variety Velocity DATA
semi-structured un-structured
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Data Warehouse + Behavioral
Data Warehouse
Semi-Structured SQL++
Structured SQL
Low End Enterprise-class System
Contextual-Complex Analytics Deep, Seasonal, Consumable Data Sets
Production Data Warehousing Large Concurrent User-base
Enterprise-class System
Unstructured Java/C++/Pig/Hive
Structure the Unstructured Detect Patterns
Commodity Hardware System
8+PB 60+PB 40+PB
Hadoop
Analyze & Report
Discover & Explore
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! Data Growing Faster
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10
questions later
structure later
(<$0.04/GB, <$80/2TB)
single HDFS instances >50PB
Value > Cost
Data
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Designing for the Unknown >85% of analytical workload is NEW & Unknown The metrics you know are cheap The metrics you don’t know are expensive – but high in potential ROI Exploration & Testing are core pillars of an analytics-driven
organization
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• Impact
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!"#$ %$& '()*+,"-+ .-)/01$2& 3-#$4! 5"*2"$, 5"*2&4! 6*77"$, 6*77&4! 82*+6$22"$, 82*+6$22&4! 9-77"+7 9-74! :",;"+7/,#"8<$2 :",;/,#"8<$2,4% )*+$=, )*+$=="+74% )2-#$8#"-+ )2-#$8#$24% ="+"+7 ="+$54% *+">*#"-+ *+">*#$54% #218<, #218<"+74% $57"+7 $57$,4% +$#, +$##"+7
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www.wallpapertimes.com
$’s per year in incremental revenue
Value > Cost
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Toys and Hobbies ATC > Artist trading card in ART ATC > Automatic Tool Change in Business and Industrial
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German Compound Words • German compound words can be arbitrarily created and extremely long
Adidastrainingsanzug (Adidas track suit) Rindfleischetikettierungsüberwachungsaufgabenübertragungsgesetz
(beef labeling regulation & delegation of supervision law) • Syntactically, words can be combined and split in many ways. • Some words shouldn’t be de-compounded.
beiden (both) – bei(at) den(the) • Too many candidates for
Granitpflastersteine (granite paving stones) Granit(granite) pflastersteine(cobblestones) Granit(granite) pflaster(paving/band-aid) steine(stones)
• Binding characters Hochzeitsschuhe (grammatically correct, 593 hits on ebay.de) Hochzeitschuhe (129 hits on ebay.de).
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Synonyms derived from top queries in item query clusters texas instruments ba ii plus / ba ii plus brighton handbag brighton purse lenovo x200 thinkpad x200 king bedspread king coverlet rockabilly dress swing dress 1963 ford falcon 63 falcon jessica simpson hair extensions jessica simpson hairdo
Abbrevia7ons/acronym derived from query transi7ons
stanford ky stanford kentucky dc sub dc subwoofer snowboard helmet l snowboard helmet large motorcycle cam motorcycle camera diamond amp diamond amplifier
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