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The New, Extended Oracle Business Intelligence -A System for Enterprise Performance ManagementGavin DupreDirector, BI Sales Consulting EMEA
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BI Strategy
• Analyst session on BI strategy mid-July (Hyperion Q4 ends in June)
• We will offer a webcast as soon as possible after thatto deliver more details of the product strategy
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Oracle’s Rationale for Acquiring Hyperion
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Why Did Oracle Acquire Hyperion?Strategic Rationale
• New Management System for Business• Integrates Enterprise Resource Planning, Operational Business
Intelligence, Financial Performance Management Systems
• Enterprise Resource Planning Systems• Automate Core Functions and Processes of Business
• Operational Business Intelligence Systems• Capture Operational Information to Enable Decision Making
• Financial Performance Management Systems• Defines Strategy, Plans, Metrics to Guide Organization
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“The majority of customers are purchasing and implementing BI and CPM as disparate point solutions, which weaken their ability to achieve pervasive BI or to link BI platform and CPM suites capabilities into an integrated continuum to drive business transformation from the strategic level to the process level”
What Gartner is Saying
Source: Employ a Coordinated Approach to BI and CPM, April 2007
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Oracle’s Product Strategy and Vision for an Enterprise Performance Management System
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Leadership Product StrategyIntegrating Enterprise Performance Management and BI
• Provides industry’s first EPM System• Align operational intelligence with strategy: better insight• Align operational decisions with strategy: better decisions • From insight to action: drives better results more quickly
• Built on integrated and modern BI Foundation• Most complete and integrated BI tools and BI applications• With a unified and consistent view of business performance• For Oracle and non-Oracle systems
• Improves customer choice for BI solutions• First integrated, EPM System to combine Financial
Performance Management and Operational BI Applications• Most complete, best-of-breed tools and analytic applications
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Enterprise Performance Management SystemIntegrates Transaction, Intelligence, Financial Systems
Financial Performance Management
Financials HRSupply Chain ProcurementSales & CRM
Planning & Budgeting
Financial & Statutory Reporting
Metrics &Scorecards
Modeling Financial Management
Operational BI Systems
Operational Business
IntelligenceQuery & Analysis
Dashboards Alerts & Workflow
DataIntegration
OLAPData Warehouse
Enterprise/Operational Reporting
EnterprisePerformanceManagement
System
Transactional Systems
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InsightPerformance
Action
SetGoals
Plan
Monitor
Analyze
Report
Align
Strategy – Provide the Industry’s First Enterprise Performance Management System
• Complete• Hot Pluggable• Pervasive
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Customer BenefitsEnterprise Performance Management System
• Better Strategy Formulation & Planning• Use Operational History & Forecasts to Derive Plans
• Better Strategic & Operational Insight• Compare Operational Results to Plans in Real Time
• Better Strategic & Operational Decisions• Aligns Decisions with Strategic Objectives for Consistency
• Better Financial Management Processes • Faster Close & Financial Planning Cycles
• Better Organizational Performance & Results• Drive Insight to Action to Continually Improve Performance
• With Lower Cost & Less Complexity• Pre-Integrated to provide better Information & drive Actions
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Introducing The Oracle Enterprise Performance Management System
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Introducing: The Oracle Enterprise Performance Management System
Business Intelligence Foundation
OLTP & ODSSystems
Data WarehouseData Mart
SAP, Oracle, Siebel,PeopleSoft, Custom
ExcelXML
BusinessProcessEssbase
Financial Performance Management Applications
Operational BI Applications
Fusion Middleware
Web Office Desktop Mobile
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Key InitiativesPlanning Assumptions
ActualsPerformance Targets
Master Data
Set Strategic Objectives
CorporateDevelopment
TreasuryStrategies
Long-TermPlanning
Strategic Planning
Cascade Targets
Allocate Resources
Forecasting Detailed Budgeting
Budgeting and Forecasting
Most Complete Suite of Financial Performance Management Applications
Data Cleansing Consolidate
Internal Reporting &
Analysis
External Reporting & Compliance
Financial Close Process
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Hyperion Planning
• Strategic Planning• Modeling & Simulation• What-if Analysis• Excel Integration• Enterprise Collaboration• Native Reporting & Analysis• Top Down & Bottoms Up
Planning & Budgeting
Applications
• Speed • Accuracy• Align finance and operations• Accountability• Visibility to past, current and
future business performance
BENEFITS
FEATURES
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Hyperion Financial Management
• Simple to Customize• Easy to Integrate• Financial Data Quality• Complete Audit Trails• Flexible Workflow• Powerful Reporting• Finance owned & operated
Financial Consolidation, Reporting &
Analysis
• Confidence in the numbers• Reduce cycle time• Automate collection & validation• Lower cost of compliance• Speed and agility
BENEFITS
FEATURES
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Most Complete Suite of Operational BI Applications
Travel& TransTravel
& TransAutoAuto Comms& MediaComms& Media
ComplexMfg
ComplexMfg
ConsumerSector
ConsumerSector EnergyEnergy Financial
ServicesFinancialServices
HighTechHighTech
Insurance& Health
Insurance& Health
LifeSciences
LifeSciences
Public SectorPublic Sector
Other Operational & Analytic Sources
Oracle BI Suite Enterprise Edition
Prebuilt adapters:
SalesService &Contact Center
MarketingOrder
Management& Fulfillment
Supply Chain Financials Human
Resources
PipelineAnalysis
TriangulatedForecasting
Sales Team Effectiveness
Up-sell / Cross-sell
Cycle TimeAnalysis
Lead Conversion
Employee Productivity
Compensation Analysis
HR Compliance Reporting
WorkforceProfile
TurnoverTrends
Return on Human Capital
A/R & A/PAnalysis
GL / BalanceSheet Analysis
Customer& Product
Profitability
P&L Analysis
ExpenseManagement
Cash FlowAnalysis
Supplier Performance
Spend Analysis
Procurement Cycle Times
Inventory Availability
EmployeeExpenses
BOM Analysis
OrderLinearity
Ordersvs. Available
Inventory
Cycle TimeAnalysis
BacklogAnalysis
FulfillmentStatus
CustomerReceivables
Campaign Scorecard
Response Rates
Product Propensity
Loyalty andAttrition
Market Basket Analysis
Campaign ROI
Churn Propensity
Customer Satisfaction
ResolutionRates
Service RepEffectiveness
Service CostAnalysis
ServiceTrends
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Oracle Enterprise Performance Management SystemOracle Business Intelligence Foundation
Hot-Pluggable With Existing IT Investments
OracleKerberosiPlanetMSFT ADNovellCustom Others ..
Oracle Data Integrator (Sunopsis)Oracle Warehouse BuilderInformaticaAscentialOthers ..
Any JSR 168 Portal Oracle Data Mining, SPSS, SAS
Oracle EBS, Siebel, SAP, PeopleSoft, JD Edwards ..
Excel, Outlook,Lotus Notes ..
Oracle RDBMSOracle OLAP OptionMicrosoft SQL Server & Analysis ServicesIBM DB2TeradataEssbaseSAP BWXML, Excel, Text
Portals Data Mining Applications Desktop Tools
Security Data Access Data Integration
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Search
Pervasive Information Access Through a Unified BI Foundation
Ad-hoc Analysis
Interactive Dashboards
ProactiveDetectionand Alerts
MS Office& OutlookIntegration
Reporting & Publishing
Disconnected& MobileAnalytics
OLTP & ODSSystems
Data WarehouseData Mart
SAP, OraclePeopleSoft, Siebel,
Custom Apps
FilesExcelXML
BusinessProcessEssbase
Multidimensional Calculation and Integration Engine
Integrated Security, User Management, Personalization
Intelligent Request Generation and Optimized Data Access Services
Common Enterprise Information Model
DesktopGadgets
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Powerful calculations
Hyperion EssbaseExtends Oracle BI Suite With Advanced OLAP Analysis
Custom analytic applications requiring…
Multi-user write back
Financial Intelligence
Store Profitability
Inventory Forecasting
Volume Change Analysis
Limited IT support
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Oracle OLAP
• Further development of Oracle OLAP• Cost-based aggregation (store or calculate)• Cube organised materialised views (incl. Query re-write)• Storage optimizations incl. fine-grained partitioning• SQL optimizer support for cubes – any SQL generating tool
should be able to access cubes
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Oracle Data IntegratorData Movement and Transformation from Multiple Sources to Heterogeneous Targets
BENEFITS KEY DIFFERENTIATED FEATURES
Conventional ETL Architecture
Extract LoadTransform
Next Generation Architecture
“E-LT”“E-LT”LoadExtract
Transform Transform
• Performance• Flexibility• Productivity• Hot-Pluggable
• Heterogeneous “E-LT”• Active Integration Platform• Declarative Design• Knowledge Modules
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OWB: Coming Releases - Highlights
• Three parallel releases are currently in development• 11g R1 DB Release
• Tighter integration with Oracle DBMS• Siebel Connector
• 11g + Release • Support Fusion Applications BI / Migration / MDM
• 11g ++ Release• Support native heterogeneous sources and targets• OBI EE integration
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OWB…• for building Oracle systems• for Information Quality
Oracle Warehouse Builder Oracle Data Integrator
ODI…• for data integration on
heterogeneous targets
•Functional integration of the products: • Runtime Integration, Metadata Sharing, Knowledge Module Sharing, etc.
• In progress as we speak…
Positioning OWB and ODI
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BI Strategy
• Analyst session on BI strategy mid-July (Hyperion Q4 ends in June)
• We will offer a webcast as soon as possible after thatto deliver more details of the product strategy