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The new face of “social”
April 15, 2011
© Copyright 2010 TokBox, Inc. All rights reserved. Confidential & Proprietary - Page 1
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blogSocial media
community
viral
networking
two-way communication
foru
m
peoplerelationships
grouptwitter
facebookfan
sfollowers
marketing
YouTube
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so.cial[soh-shuhl]
- nouna social gathering or party, especially of or as given by an organized group: a church social
- adjectiveliving or disposed to live in companionship with others or in a community, rather than in isolation: People are social beings.
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Source: Nielsen July 2010
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Source: Nielsen April 2009
% trusted completely or somewhat
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“Real-world” Social Interactions
• Multi-way (one-to-one, group)
•Targeted (e.g. professional vs. personal)
• Synchronous and asynchronous
• In context
Virtual Social Interactions
• Two-way broadcast
• Homogeneous - one network vvvvvvv
• Asynchronous
• Siloed
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In communications…
1. Be authentic
2. Create an ongoing dialogue
3. Let go
In product…
1. Create meaningful connections
2. Connect community and content
3. Make it happen real time
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How OpenTok works
OpenTok is a set of JavaScript or Action Script APIs that enable developers to create unique online experiences.
They can:
…Configure size, placement, movement of the video streams
…Give each user a unique viewpoint onto the same conversation
…Move between “watcher” and “participant” roles; scale to large gatherings
…Stream the conversation across multiple pages and sites at once
…All without a user download
And it’s free © Copyright 2010 TokBox, Inc. All rights reserved. Confidential & Proprietary - Page 16
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• Integrate the conversation in to your experience, not just the one-way feed
• Enable users to connect selectively within their social network
• Enable users to engage real-time, face-to-face around content
• Enable users to share and engage around content with their friends by “checking in” to websites
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Thank You
If you’d like to know more about OpenTok…
Email me: [email protected]
Come visit us: 115 Stillman Street, San Francisco
© Copyright 2010 TokBox, Inc. All rights reserved. Confidential & Proprietary - Page 18