![Page 1: The O.P.E.N. Way to Social Media Excellence by Chris Craft](https://reader036.vdocument.in/reader036/viewer/2022062405/554edb89b4c905d51b8b48e1/html5/thumbnails/1.jpg)
@ChrisQueso’sO.P.E.N. Way To Social Media
Excellence
Chris CraftConvergeSouth 2013
Greensboro, NC
![Page 2: The O.P.E.N. Way to Social Media Excellence by Chris Craft](https://reader036.vdocument.in/reader036/viewer/2022062405/554edb89b4c905d51b8b48e1/html5/thumbnails/2.jpg)
What are today’s goals?@ChrisQueso’s O.P.E.N. Way To
Social Media Excellence
1. To learn how to make the most out of your opportunities to engage on social media
2. To help you leverage your content and social media in the pursuit of your passion
3. To show you how to educate yourself and others through social media
4. To show you how to organically grow your network and influence through social media
![Page 3: The O.P.E.N. Way to Social Media Excellence by Chris Craft](https://reader036.vdocument.in/reader036/viewer/2022062405/554edb89b4c905d51b8b48e1/html5/thumbnails/3.jpg)
A little about me@ChrisQueso’s O.P.E.N. Way To
Social Media Excellence
Proud Husband and Father
Dedicated Team Leader
Author & Branding Geek
Proud Texan (in Georgia)
Proud Tiger & Yellow Jacket
![Page 4: The O.P.E.N. Way to Social Media Excellence by Chris Craft](https://reader036.vdocument.in/reader036/viewer/2022062405/554edb89b4c905d51b8b48e1/html5/thumbnails/4.jpg)
Component 1: Opportunity
@ChrisQueso’s O.P.E.N. Way ToSocial Media Excellence
Opportunity: (an awesome noun) a set of circumstances that makes it possible to do something
![Page 5: The O.P.E.N. Way to Social Media Excellence by Chris Craft](https://reader036.vdocument.in/reader036/viewer/2022062405/554edb89b4c905d51b8b48e1/html5/thumbnails/5.jpg)
Types of Opportunities@ChrisQueso’s O.P.E.N. Way To
Social Media Excellence
Wild Cards/Random Opportunities
and…
Snowball Opportunities
![Page 6: The O.P.E.N. Way to Social Media Excellence by Chris Craft](https://reader036.vdocument.in/reader036/viewer/2022062405/554edb89b4c905d51b8b48e1/html5/thumbnails/6.jpg)
My Wild Card That Snowballed
@ChrisQueso’s O.P.E.N. Way To Social Media Excellence
Responding to one tweet resulted in:
-Being quoted in ROI-Guest blogging-Speaking-More business-A mentor for life
![Page 7: The O.P.E.N. Way to Social Media Excellence by Chris Craft](https://reader036.vdocument.in/reader036/viewer/2022062405/554edb89b4c905d51b8b48e1/html5/thumbnails/7.jpg)
Component 2: Passion@ChrisQueso’s O.P.E.N. Way To
Social Media Excellence
Passion: (a lovely noun) an object of desire or deep interest
![Page 8: The O.P.E.N. Way to Social Media Excellence by Chris Craft](https://reader036.vdocument.in/reader036/viewer/2022062405/554edb89b4c905d51b8b48e1/html5/thumbnails/8.jpg)
Your Passion and Purpose@ChrisQueso’s O.P.E.N. Way To
Social Media Excellence
What is your overall goal for engaging on social media? Fun, business, research?
Passion is the glue of the O.P.E.N. Way
Your passion must shine through your content & social media engagement
![Page 9: The O.P.E.N. Way to Social Media Excellence by Chris Craft](https://reader036.vdocument.in/reader036/viewer/2022062405/554edb89b4c905d51b8b48e1/html5/thumbnails/9.jpg)
A.C.T.I.O.N.@ChrisQueso’s O.P.E.N. Way To
Social Media Excellence
Active Change That Ignites Our Now
Go beyond knowing your passion. Get out there and make it happen!
A.C.T.I.O.N. is deliberate practice.
You can’t leave much up for chance.
![Page 10: The O.P.E.N. Way to Social Media Excellence by Chris Craft](https://reader036.vdocument.in/reader036/viewer/2022062405/554edb89b4c905d51b8b48e1/html5/thumbnails/10.jpg)
A.C.T.I.O.N.@ChrisQueso’s O.P.E.N. Way To
Social Media Excellence
Active Change That Ignites Our Now
Take A.C.T.I.O.N. by creating and sharing compelling content!
![Page 11: The O.P.E.N. Way to Social Media Excellence by Chris Craft](https://reader036.vdocument.in/reader036/viewer/2022062405/554edb89b4c905d51b8b48e1/html5/thumbnails/11.jpg)
Component 3: Education@ChrisQueso’s O.P.E.N. Way To
Social Media Excellence
Learning never ends.
Link your education to your passion. It’s better that way.
-Listen (learn)
-Engage (build relationships)
-Nurture (educate yourself & others)
![Page 12: The O.P.E.N. Way to Social Media Excellence by Chris Craft](https://reader036.vdocument.in/reader036/viewer/2022062405/554edb89b4c905d51b8b48e1/html5/thumbnails/12.jpg)
Component 3: Education@ChrisQueso’s O.P.E.N. Way To
Social Media Excellence
Listen!
How can you learn if you’re busy talking?
-Quora-Twitter-Hootsuite / Sprout Social-Radian6
![Page 13: The O.P.E.N. Way to Social Media Excellence by Chris Craft](https://reader036.vdocument.in/reader036/viewer/2022062405/554edb89b4c905d51b8b48e1/html5/thumbnails/13.jpg)
Component 3: Education@ChrisQueso’s O.P.E.N. Way To
Social Media Excellence
Listen/Engage/Nurture : Quora -The Best Q&A Network. Learn about almost anything.
-Community that truly cares about the spreading of knowledge!
-Accountability & Authority
![Page 14: The O.P.E.N. Way to Social Media Excellence by Chris Craft](https://reader036.vdocument.in/reader036/viewer/2022062405/554edb89b4c905d51b8b48e1/html5/thumbnails/14.jpg)
Component 3: Education@ChrisQueso’s O.P.E.N. Way To
Social Media Excellence
Listen/Engage/Nurture : Twitter -The news feed of the Digital Age
-Search and Listening Tips
-Don’t come empty handed. Engage with content!
![Page 15: The O.P.E.N. Way to Social Media Excellence by Chris Craft](https://reader036.vdocument.in/reader036/viewer/2022062405/554edb89b4c905d51b8b48e1/html5/thumbnails/15.jpg)
Component 4: Networking@ChrisQueso’s O.P.E.N. Way To
Social Media Excellence
Nurture/Network : LinkedIn
-More than a network for finding a new job!
-LinkedIn is a place to share career-changing content.
-Social Proof & Authority
![Page 16: The O.P.E.N. Way to Social Media Excellence by Chris Craft](https://reader036.vdocument.in/reader036/viewer/2022062405/554edb89b4c905d51b8b48e1/html5/thumbnails/16.jpg)
Component 4: Networking@ChrisQueso’s O.P.E.N. Way To
Social Media Excellence
Gives legs to the previous components
Old-school networking is necessary!
Modern networking accelerates the growth of your platform.
Relationships are real! We are humans, not avatars.
![Page 17: The O.P.E.N. Way to Social Media Excellence by Chris Craft](https://reader036.vdocument.in/reader036/viewer/2022062405/554edb89b4c905d51b8b48e1/html5/thumbnails/17.jpg)
Thank You!@ChrisQueso’s O.P.E.N. Way To
Social Media Excellence
![Page 18: The O.P.E.N. Way to Social Media Excellence by Chris Craft](https://reader036.vdocument.in/reader036/viewer/2022062405/554edb89b4c905d51b8b48e1/html5/thumbnails/18.jpg)
Let’s Connect!@ChrisQueso’s O.P.E.N. Way To
Social Media Excellence
Chris Craft
NaoIsNow.com
@ChrisQueso
Enjoy the book!openroutine.com