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The Partnership for a Connected Illinois
Wednesday Webinar
Webinar 2 May 18, 2011
Developing State-wide Baseline Data for Research
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PCI Webinar Series: Developing State-wide Baseline Data for Research
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Introductory Remarks… Drew Clark Executive Director, Partnership for a Connected Illinois
Presenter… Mike Rudibaugh Mapping and Analysis Director, Partnership for a Connected Illinois
Panelist… Brian Webster Telecom Project Coordinator, Partnership for a Connected Illinois
Questions… Ruben Clark GIS Analyst, Partnership for a Connected Illinois
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Webinar Topics What is the State-wide Baseline Study? Why do we need to complete a State-wide
Baseline? Sampling
Households Businesses
Comprehensive Community Anchor Institutions
Results Reports Maps
Questions
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What is the State-wide Baseline Study?
The proposed study targets the development of a baseline in the current trends for broadband supply and demand
Targeted outcomes – Developing data driven solutions and evidence for creating policies to address current barriers to broadband adoption and access
Sectors Households Businesses
Community Anchor Institutions (CAIs)
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What is the State-wide Baseline Study? – Supply
Goal is to inventory and map broadband access across the State of Illinois
Data Sources – National Broadband Map and BroadbandStat Outcomes are to target
and identify regions, communities, and populations most at risk for no/low access
Quantify the Broadband Availability Gap using Census 2010 Data
Age, Income, Educational Attainment, Rural
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What is the State-wide Baseline Study? – Demand
Goal is to coordinate the development of a statewide survey to identify current adoption trends, applications, and barriers associated with broadband use for households, businesses and community anchor institutions
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What is the State-wide Baseline Study? – Demand
Surveys: Broadband Use or Applications
How broadband is being used How broadband is not being used
Broadband Adoption Gaps Technical literacy Cost Access No interest
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What is the State-wide Baseline Study? – Demand
Data will be referenced and organized around critical geographic scales for analysis (i.e., state, county, eTeam regions, economic/workforce development zones, legislative districts and school districts)
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What is the State-wide Baseline Study? – Demand
Types of Data: Households
Percentage of households having broadband access
Percentage of households having speeds meeting NTIA goals
Barriers to adoption for populations with access
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What is the State-wide Baseline Study? – Demand
Types of Data: Businesses
Industry and geographic trends for broadband adoption and access
Cluster analysis Industry and regional analysis for
assessing the Illinois business community for speed and transmission types
What percentage of Illinois businesses are equipped to compete in the digital economy?
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What is the State-wide Baseline Study? – Demand
Types of Data: Community Anchor Institutions
CAI Sector Comparison Regional Assessments Speeds by Regions
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Community Anchor Institutions
CAI Sector Performance and Adoption Trends
Speed Performance Spatial Analysis – Cluster
Analysis Critical for evaluation and
assessment of the economic and social impacts of broadband investments
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Sampling Issues – Demand/Adoption Survey Goals Goal is to structure the
State-wide Baseline Study around accepted industry and research standards Households – Sample Businesses – Sample CAIs – Population
CAI Graph
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Sampling Issues – Demand/Adoption Survey Households Random sampling
methodology using both landline and cell phones E-mail
Response rate – 15% to 20%
Sample size Results structured and
linked to geographic locations for spatial analysis
Businesses Random or strati!ed
sampling methodology using both landline and cell phones Strati!ed Sampling
Healthcare, Manufacturing, and Transportation
E-mail Response rate – 15% to
20% Sample size
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Sampling Issues – Demand/Adoption Survey CAIs Our goals are to capture,
survey, and map the total population of CAIs across the State of Illinois Healthcare Schools Government Others
Results structured and linked to geographic locations for spatial analysis
Frequency Count of CAIs Schools – K-12 = 5,651 Library – 1505 Healthcare – 15,352 Public Safety – 2,359 University/College – 307 Other community support
government – 1450 Other community support
non-government - 234
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Sampling Issues – Demand/Adoption Survey Frequency Count of CAIs Regional eTeams
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Results of State-wide Baseline Study Supply Supply - # Households
SBDD Speed Tiers
Un-served
Under-served
Served
768-1500 kbps
1.5-3 Mbps
3-6 Mbps
6 Mbps
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Comparing Supply Patterns
Illinois Coles County
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Broadband Availability Gap Supply Summary Households and Business Identify and measure how
location is impacting broadband access across the State of Illinois for households and businesses Households – age,
educational attainment, ethnicity, income, and rural
Business Sectors Impacts on jobs and
economic development
CAIs Identify and measure how
location is impacting broadband access across the State of Illinois for CAIs Which CAI sectors and
geographic regions have been identi!ed in the Broadband Availability Gap?
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Linking Supply Patterns to Market Demographics Broadband Data Demographic Data
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Results of State-wide Baseline Study on Demand Application How and where they are
using it? Impacts on households,
businesses, and CAIs Assess cultural and economic
impacts of broadband
Assess and summarize sector strengths and potential opportunities to expand
Adoption Which households,
businesses, CAIs, are using broadband?
Why are households, businesses, and CAIs not using broadband?
What barriers are limiting target groups in leveraging broadband technology?
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Results of State-wide Baseline Study on Demand Benchmarking local demand – Proposed output for comparing a local county versus state or national data
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Results of State-wide Baseline Study (Demand) Market Penetration Market Penetration
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State-wide Baseline Study Summary
Goals of the Study Comparing supply and
demand data in Illinois against national data
Initiate discussions among broadband stakeholders across Illinois
Developing a data-driven approach to broadband & economic development
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Questions & Answers Drew Clark Mike Rudibaugh Brian Webster Ruben Clark
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http://broadbandillinois.org Partnership for a Connected Illinois 413 West Monroe Street Spring!eld, IL 62704 (217) 886-4228 [email protected]
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