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The Power of Public Narrative in Driving Change
Jessica Perlo, MPH
ELFT QI Story Telling Masterclass
7 January 2020
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Objectives
To explain why narrative matters
To understand how the leadership practice of
public narrative works
To develop your own public narrative and to
coach others in theirs
To identify opportunities to apply narrative in
your leadership work
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Agenda3
Topic Time Content
Introduction 5 min Organizing overview
Why Public Narrative 5 min Story of self
How Public Narrative Works 10 min Framework
Modeling Public Narrative 10 min James Croft Video
Practicing Public Narrative 40 min Worksheet & pair
share
Conclusion 20 min Debrief (TAs, +/-)
Total 90 min
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Marshall Ganz
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‘Leadership is accepting responsibility for
enabling others to achieve shared
purpose in the face of uncertainty.’
• A practice, not a position
• Authority is earned, not
bestowed
• Focus is on developing
others, not just yourself
What is Leadership?
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Mindful Action
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EMOTIONS
EMOTIONS
EMOTIONS
ACTIONVALUES
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Inertia
Apathy
Fear
Isolation
Self Doubt
URGENCY
ANGER
HOPE
SOLIDARITY
YCMD
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What makes a story?
Challenge – Choice – Outcome
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Public Narrative
A leadership practice through which we
motivate others to join us in action
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Public Narrative
Self
• What am I called to do?
• If I am not for myself, who will be for me?
Us
• What is my community called to do?
• When I am for myself alone, what am I?
Now
• What are we called to do now?
• If not now, when?
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Elements of Public Narrative
WHY ME? WHY NOW?
WHY US?
CALL TO
ACTION
WHY US?
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Example: James Croft
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Story of Self
WHY ME? WHY NOW?
WHY US?
CALL TO
ACTION
WHY US?
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What makes a story?
Challenge – Choice – Outcome
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What calls you to this work?
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Tips: Crafting an Effective Narrative
Specific names
Specific images
Specific sound
Specific smells
Specific moments
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Story of Self – Pitfalls to avoid
Share experiences.
Pick 1-2 choice points that
relate to your calling to be
here today.
Tell a personal story, in
which YOU are the main
character.
Be specific, vivid,
clear…see it, hear it, feel it.
Share what gives you
HOPE!
X Give your resume.
X Tell your whole life story from birth to now.
X Tell a story about the issues only.
X Be abstract.
X Make it all about the nightmare.
DO: DON’T:
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Morning boys!
How’s the
water?
What the hell
is water?
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Coaching Narrative
When did you feel something in the story?
– “I felt something when…”
Did you hear a challenge? A choice? An outcome?
– When explicitly? How could each made clearer?
What values did the choice points demonstrate?
What images brought the story to life?
– How to “show” rather than “tell”?
How effective was the ask?
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Small Group Agenda (40 min)
Recruit a timekeeper (1 min)
Silently develop your story (8 min)
Share stories and coach each other (30 min)
– Share your story: 2 min
– Receive / provide coaching: 3 min
– Line up coaching to hear from the person to your right first so
everyone has a chance to coach
Story of Self: Why are you called to leadership in
the work you do?
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Individual Agenda (40 min)
Silently develop your story (10 min)
Find someone on the line via chat to pair share
with – once you do please call each other
directly (30 min)
– Identify & call partner: 5 min
– Share your story: 2 min
– Receive / provide coaching: 10 min
Story of Self: Why are you called to leadership in
the work you do?
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Time to Debrief
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When to Use Public Narrative?
To call others to join you in action
– In a one-to-one meeting
– Tell yours and elicit another person’s story of self
– Develop your story of us in the encounter
– End by using a story of now to ask for a commitment
– In a team setting
– As leadership training
As an exercise in a round to ground team in shared
values
– At the end of a meeting to motivate others to take action
– In front of a large group
– As a call to collective action
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Thank you!
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