Download - The Power of Video
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The Power of Videowww.visualeyemedia.com
by Amani Channel
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About Amani Channel
Broadcast Journalist
Award-winning Producer/Podcaster
Grad Student
Social Media Practitioner
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Why Video? Show and Tell
(Sight, Sound, Emotion)
Increases Retention & Comprehension
Video Can Expedite Buying Decisions
Engaging
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Why Video?
Marketing – Education – Information - Entertainment
Traditional: Commercials, Sales or Promo DVD
New Media: Viral Marketing (sharing), Webmercials, Blogs/Websites, Video Communities
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BenefitsCreate Conversations
Branding
Sales
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What Type of Video?
Commercial PromotionalTestimonialTrainingEducationRecruitment
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Create Engaging Video
Succinct
Consistent
Identify Your Niche
Entertain
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Creating Media
Understand Your Audience
How Can You Provide Helpful Information?
How Will Your Media Be Used?
R.O.I.
Distribution?
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Process
Pre Production: Planning – Budget - Resouces
Production : Lights – Camera - Action
Post Production: Editing
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Professional
Producer – Develop/Execution
Camera/Cameraperson – Capture Visual Elements
Editor – Edits Elements Together
Benefit – High Quality Video
Audioperson- Capture Audible Elements
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Professional Services
ConsultationScript Development/WriterPlanning/Site Visit/ScheduleProfessional CrewProducer/Director Cameraman – CameraAudio/Light Package - Field ProducerEditing – Music, Narrator, Graffx, Audio Sweetening/Color CorrectionDVD Author/Media File
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User Generated
Producer – Self Shooter – Self
Editor - Self
Benefit : Affordable - Authentic
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MAXIMIZING VIDEO
Inform
Educate
Entertain
Accessible
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Creating An Effective Video
Understand the Audience
Have a Focused, Simple Message
Creative
Consult With a Professional
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Marketing Strategies
Video Direct - Mail Video to Specific List
Video Direct Response - Video is Mailed After RequestLive Presentations - Video is Shared with
GroupBroadcast – Broadcasted to Mass Audience
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Online Video Distribution
Stream From Website
Web Syndication
Social Media/Video Sharing Sites Communities: YouTube, Facebook, Revver, Veoh
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Final Thoughts
Think of Creative Ways to Create Conversations
Empower Key Influencers
Collaborate With Professional Media Makers
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Questions?Call or tweet me!
404.213.2121 @visualeyemedia or @urbanreporter
www.visualeyemedia.com