Download - The Power of Words
Conversation ..is the
new currency
Engagement
Empowerment
Engagement
Empowerment
Engagement
Empowerment
“I hate my boss”
“I make my own decisions” “I love my job”
“I Trust you”
“The office sucks”
We need to put words back on the agenda in the form of
conversation. We have already in some places with our
customers. But we need to do this inside the organisation.
“Opening up the water cooler conversation is probably one of the biggest opportunities in our working lifetimes to improve business performance” Me! February 29th 2012
MKTNG
SALES
CUST
SERV
HR
CUSTOMERS
INNOVATION
COLLABORATION
TRUST
FEEDBACK
NPD INSIGHT
OPENESS
ADVOCACY LOYALTY
You cant be social outside if you are not social inside
EMPLOYEES
INNOVATION
COLLABORATION
TRUST
FEEDBACK
NPD INSIGHT
OPENESS
ADVOCACY LOYALTY
INSIDE OUTSIDE
MKTNG
SALES
CUST
SERV
HR
CUSTOMERS
INNOVATION
COLLABORATION
TRUST
FEEDBACK
NPD INSIGHT
OPENESS
ADVOCACY LOYALTY HR
You cant be social outside if you are not social inside INSIDE OUTSIDE
If its good enough for customers…
..its good enough for employees too.
‘Leadership is about the stories that are told about you – both positive and negative. You’ll be judged by those stories more than anything you say or write.”
‘Leadership is about the stories that are told about you – both positive and negative. You’ll be judged by those stories more than anything you say or write.”
Employer Brand
“Social media, which consists of social networking sites, content sharing sites, blogs, and micro blogging sites, saw the biggest percentage increase (75 percent) in trust among media sources.”""Edelman Trust Barometer 2012 "
“Smart businesses will take advantage of this dispersion of authority. They will talk to their
employees first, and empower them to drive the conversation
among their peers about the company and its role in society.”"
"Edelman Trust Barometer 2012
Conversation ..is the
new currency
Thank you!��
Gareth Jones��
@garelaos