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The Public Relations Society
of America Foundation
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2000 PRSA Foundation Board - Officers
PresidentJean L. Farinelli, APRPresidentFarinelli Consulting Group LLC
Immediate Past PresidentJoseph J. Curley, APRPartner/PresidentCurley & Pynn Public Relations
Management, Inc.
President-Elect E. Ronald CulpSenior Vice President, PR and
Government AffairsSears, Roebuck & Co.
Treasurer Thomas R. MartinSenior Vice President,
Corporate RelationsITT Industries, Inc.
Secretary Clarke L. CaywoodChair, Department of Integrated
Marketing CommunicationsNorthwestern University
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2000 PRSA Foundation Board - Trustees
Reed B. Byrum, APRDirector of Corporate PREDS Communications
William DoescherSenior Vice President and Chief
Communications OfficerDunn & Bradstreet Corporation
David Grossman, APRPrincipalDavid Grossman & Associates
Mitch Head, APR, Fellow PRSAGeneral ManagerGolin/Harris International
Maril Gagen MacDonaldCEO MathaMacDonald LLC
Joseph A. Vecchione, APR,Fellow PRSAVice President, Public RelationsThe Prudential Insurance Co. of
America (retired)
Samuel L. Waltz Jr., APR, Fellow PRSAPresidentSam Waltz & Associates Counsel
Ex-OfficioStephen D. Pisinski, APR, Fellow PRSAPresidentThe Montgomery Group
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Satisfy the hungerto make a difference
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Contribute to society with thinking
from the world of public relations
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Four programs that are transforming
society:
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1. K.I.D.S. in a Drug-Free Society
Teach parents of 11- to 13-year-olds how to talk
with their kids about risky behaviors
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The Role of Public Relations
Drive a change in behavior: parents begin talking with their children about substance abuse
Grassroots campaigns recruit companies and build awareness
Employee campaigns recruit parents and caretakers to enroll
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2. The World Bank
Ensure worthy programs take root
and succeed globally
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The Role of Public Relations
Teach countries public relations skills to bolster the success of World Bank funded projects
Assist World Bank in “public audits” of most important projects
Increase the quantity and quality of local practitioners
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3. Communications Career Academies
Improve the quality of education in America
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The Role of Public Relations
Provide curriculum enrichment and PR mentors to help students select Public Relations as a college major
Identify and link individual Communications Career Academies so teachers can share information
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4. National Credibility Index
Improve the quality of discussion on issues
important to every family in the United States
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The Role of Public Relations
Identify credibility as a critical component in the successful transfer of information
Counsel clients and organizations on how to deliver messages for maximum effectiveness
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Agent of change that unites these
programs:
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The Public Relations Society
of America Foundation
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Mission
Contribute to society by applying thinking from the world of public relations
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Method
Launch major initiatives at the intersection of
society’s needs and the practice of public relations
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Traditional Foundation Model
Develop a broad mission statement
Create an endowment
Fund projects that fit the mission
Market the findings to appropriate audiences
“Top down”
Not operational
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The PRSA Foundation Model
Focus on big picture issues Find sponsors with passion who will fund Move operationally to make it happen Utilize nationwide grass-roots resources of
113 PRSA chapters and 6,000-member university student society
“Bottom-up” approach Measurement and accountability
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Ingredients for PRSA Foundation Success
Engagement of the profession
Financial support of PRSA members
Corporate support of key initiatives
Financial support from other foundations
On-going communications
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Financial Goals for the Next 3 Years
Three-year goals of $2.5 million: $500,000 this year
$750,000 in 2001
$1.25 million in 2002
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We Need Your Support
To contribute to society by applying thinking from the world of public relations, we need your contributions:
Major gifts to build an endowment for future programming
Support for specific initiatives Annual general fund support
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The Public Relations Society of America Foundation
For more information contactRay Gaulke
PRSA Foundation33 Irving Place
New York, NY 10003direct: [email protected]