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The Rational Pursuit of Change
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Why I’m not an activist
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petitions, writing letters, protesting, voting...
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The problem is not that I don’t care
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What are you trying to achieve?
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How do I know this will work?
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The Internet!
Will it solve the problems?
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Escalating the tactics of inconveniencing ourselves
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The paradox of easy petitions
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There’s so much more that the Web can offer
But we have to step back before we can get there.
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Path Dependency
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Path Dependency
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Intrinsic advantages of the Web
We didn’t have this.
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The Point
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The Tipping Point
when the other thing becomes the better choice.
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Campaign Anatomy
• Objective• Member Pledge• Tipping Point
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Computable
Cost of Change = Cost of Collective Action + 1
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When each and every participant makes a difference
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Examples
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Results Oriented
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Rational Incentives for Change
• Measurable• Predictable• Repeatable
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Safety in Numbers
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Enables Longshots
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This is the very beginning
Where can it go?
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vimeo.com/thepoint
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Activisiology
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Asocial Activism
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A market for corporate social responsibility
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What needs to happen?
Is this model inevitable?
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The potential
Individuals organize as fluently as organizations