The Rhetorical Triangle
© 2010. Susan Hagan
RhetoricRhetoric is defined in the English 101 textbook Writer Citizen as:
“We define rhetoric as the intentional use of language or symbols to accomplish a specific goal with a specific audience (1).”
Rhetorical analysis involves looking at communication (written, oral, or visual) in a goal-oriented (purpose-driven) and audience-focused way
Works Cited
Houser, Catherine, Jeanette E. Riley, Kathleen Torrens. Writer/Citizen. Iowa: Kendall Hunt, 2010. Print.
Communication
Whether writing, speaking, or communicating visually 3 elements are essential for communication to take place
3 Parts to Communication
1. WRITER or SPEAKER: conveys the message (written, spoken, or visual)
2. AUDIENCE: receives the message
3. SUBJECT: what the message is about
Writer(or speaker)
Audience
Subject
the
text
3 parts of communication work together to create the text
The rhetorical triangle is a tool to help you think about and analyze the way we communicate
Persuasion
No matter what form of communication you choose, you are trying to convey your ideas effectively to your audience in order to get them to agree with you
The Rhetorical triangle includes 3 kinds of appeals identified by Aristotle to help you be persuasive
Three APPEALS
WriterETHOS
AudiencePATHOS
SubjectLOGOS
the
text
The appeals are Greek words from Aristotle’s time
Aristotle’s Three APPEALS
ETHOS: appeals based on the character, expertise, and reputation of the SPEAKER
PATHOS: appeals based on the values and beliefs of the AUDIENCE
LOGOS: appeals based on logic, reasoning, and facts (evidence) about the SUBJECT
Purpose Whether you are trying to persuade a friend to
stop doing homework and go to a party with you, analyzing the use of symbolism in The Scarlet Letter, or convincing the UMD community to stop littering in a Torch article you have an audience-focused PURPOSE for your writing
Make sure the audience understands what you want them to think or do after reading your essay (this is purpose)
Use the rhetorical triangle to help you tailor your communication to appeal to your audience persuasively
WriterChancellor
MacCormack
AudienceThe
Torch
SubjectTuition
Increase
the
Text
Situation 1
Details about Situation 1Writer: Chancellor MacCormack
(Is the head of UMD it is her job to run the University)
Just like the president of a company she must make sure UMD is financially secure
Audience: UMD Torch (students)(The Torch is the UMD Student Newspaper) Students will not readily accept a tuition
increase, they will need to be persuaded
Subject: Tuition Increase Why is it necessary? Facts are needed to
persuade students
Appeals in Situation 1
Writer: Chancellor MacCormack Can draw on her credibility as an expert (ethos) whose job it is
to keep UMD financially secure
Audience: UMD Torch (students)
Must consider PURPOSE: What does the writer want the audience to think or do after reading? She wants them to accept the tuition increase, what appeals will help her achieve this?
Students need to be persuaded with appeals based on what they value (pathos) such as: upgrading computer labs, new library addition, upgrading the sports facilities, upgrading the dorms, hiring new faculty/staff, salary increases for faculty/staff, to offset costs of increased scholarships based on financial need
The success of the Torch article depends on appealing to a wide range of students (do any of the possible appeals work for you?)
Subject: Tuition Increase The writer must choose the facts (logos) most likely to appeal to
the widest range of students in the audience
What happens when we change
the audience?
WriterChancellor
MacCormack
AudienceFaculty
SubjectTuition
Increase
the
text
Situation 2
Appeals in Situation 2Writer: Chancellor MacCormack
Can draw on her credibility as an expert (ethos) whose job it is to keep UMD financially secure
Audience: Faculty Email
Must consider PURPOSE: What does the writer want the audience to think or do after reading? She wants them to accept the tuition increase, what appeals will help her achieve this?
Faculty are not effected by the tuition increase—unless they are getting raises
The email can be informational. Good news if there are raises (pathos), plain old news if the audience isn’t directly affected
Subject: Tuition Increase The writer must present the facts (logos) clearly
What happens when we change
the writer?
WriterStudent
(editorial)
AudienceThe
Torch
SubjectTuition
Increase
the
text
Situation 3
Appeals in Situation 3Writer: Student (editorial)
Can draw on his/her credibility as an expert who is effected by the subject (ethos)
Can use personal examples (ethos) of the hardship created by the increase (and why it is worth it or not to accept the increase)
Audience: The Torch (UMD students)
Must consider PURPOSE: What does the writer want the audience to think or do after reading? Accept or reject the tuition increase? Should the audience do anything to help achieve the desired result?
Audience may trust a student more than an authority figure (pathos)
Appeals to the values of the students (pathos) to get the students to accept or reject the increase
May call on the students to act in some way by appealing to their own self-interest (pathos)
Subject: Tuition Increase The writer must present the facts (logos) clearly and logically
(logos)
Now that we’ve seen how a text is influenced by the 3 parts of communication in the rhetorical triangle, let’s review
Rhetorical Triangle
WriterETHOS
Appeals based on
the character,
expertise and
reputation of the writer
(or speaker)
AudiencePATHOS
Appeals based on
the values
and beliefs
of the audience
SubjectLOGOS
Appeals based on
logic, reasoning
and facts
the
text
Hint: print out this page and hang it up near your desk
Use the Triangle: Writer/Ethos
Establish Character: Establish good will with your audience
Who are you? Why should the audience care what you have to say?
Convey Expertise: Demonstrate that you are knowledgeable about the subject
What do you know about the subject? Why do you care about the subject?
Use Reputation: Use what you’ve seen and done and show the audience that you are credible
What personal experience do you have related to your subject?
Why should the audience trust you?
Use the Triangle: Audience/Pathos
Purpose: Consider the reason for your writing (beyond getting a good grade) What should the audience think or do after reading the
essay?
Audience Knowledge: Consider the knowledge base of your audience What does your audience know about your subject? This
will impact how much explanation/history is needed
Audience Values: Consider the values of your audience Will they care about your subject or will you have to
persuade them to care? Use emotional appeals and figurative language to make them care
Audience Beliefs: Consider the beliefs of your audience Will they agree with your opinion on the subject or will
you have to persuade them to agree?
Use the Triangle: Subject/Logos
Evaluate: Your understanding of your subject What do you already know? What you need to know? What do you need to research to fill in the holes in your
comprehension?
Investigate: Perspectives What counterarguments will arise based on your point of
view? Which counterarguments are your readers likely to raise?
Determine: Appropriate evidence to support your assertions What types of evidence do you need to back up your
claims? What sources will your audience accept as credible?
Use the Rhetorical Triangle
Analyze texts (from textbooks, additional readings, your own essays and peer essays) for effective use of ethos, pathos and logos
Consider the relationship between the writer, the audience, and the subject for all written communication and assignments This will require a thorough audience analysis
so you know who your readers are, what they know about your subject, and what types of appeals will engage/persuade them to agree with your thesis (main point) and respond positively to your purpose
Review this slideshow and get comfortable with the information presented