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GUIDED BY SIMPLICITY
FEARLESS LEADERSHIP
FOCUS ON FEW PRODUCTS
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GUIDED BY SIMPLICITY
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FEARLESS LEADERSHIP
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FEARLESS LEADERSHIP FOCUS ON FEW PRODUCTS
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10
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FEARLESS LEADERSHIP
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Economic Developers are !SLOW TO ADOPT DIGITAL/ONLINE
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DO YOU NEED AN ONLINE NETWORK?
• The people connected to my staff, board, and supporters are critical to the success of my organization.
• I spend a lot of time asking myself, colleagues, and others, “Who do you know, and how can I connect with them?”
• I often know who I’m looking for but don’t always know how to find them quickly or efficiently.
YES
NO
YES
NO
YES
NO
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WHAT DOES AN ONLINE NETWORK LOOK LIKE?
P
B
S
P Board Members
Community Partners
Prospects
Supporters of Your Brand T
Talent
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Our Top 5 Social Platforms for Economic Development in 2016 can help you determine where you should focus your efforts for maximum exposure and reach.
1. LinkedIn2. Twitter3. LinkedIn & Twitter ads4. Facebook5. YouTube, Vimeo, Instagram�
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http://www.slideshare.net/Columbus2020/columbus-region-economic-update-2014-april
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region2000dashboard.org
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SAMPLE DIGITAL CAMPAIGN TRACKING FOR EDO (1 MONTH)
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AUTOMOTIVE MARKETING CAMPAIGN name Domain
NumberofPageViews NumberofVisitors city state
LamarConsolidatedIndependentSchoolDistrict lcisd.org 1 1ROSENBERG TX
Nwmnsa nwmnsa.com 1 1
MitsubishiCorp mitsubishicorp.com 1 1Irving TX
SmedlyEnterprises taosnet.com 1 1Taos NM
NewEdgeNetworks newedgenetworks.com 7 6VANCOUVER WA
ACD.net acd.net 8 5Lansing MI
G&WDieselServiceInc gwdiesel.com 1 1MEMPHIS TN
Worldnet1 worldnet1.net 2 2
ArmaninoFoodsofDisUncUon,Inc. armaninofoods.com 1 1HAYWARD CA
GeneralMotors gm.com 4 3Detroit MI
BryanMunicipalUUliUes cityoZryan.net 1 1Bryan Ohio
GHXIndustrial,LLC ghxinc.com 1 1Houston TX
InsUtutoCostarricensedeElectricidad grupoice.com 1 1SanJosé
DukeUniversity duke.edu 1 1Durham NC
FordMotorCompany ford.com 1 1Dearborn MI
On-rampIndiana ori.net 1 1Noblesville Indiana
CentralStateUniversity centralstate.edu 1 1Wilberforce OH
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The metrics that your EDO selects will drive the impact that you have on your community
The impact that you have on your community will affect the lives of your stakeholders, and prove the value of your EDO
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Source: How High Performance Economic Development Creates Exceptional Communities (2015)
THE DIFFERENCE BETWEEN HIGH & LOW
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WE ARE SETTING A BOLD COURSE
1) Return our rate of job growth to be above national average
2) Job growth to meet or exceed peer competitor regions
3) Provide significant ROI for investors
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A TOTAL INCREASE OF 100,000 NEW JOBS
2013 2018
100,000 new jobs
Margin of excellence
Projected regional job growth
25% Margin of Excellence
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UNEMPLOYMENT RATE BY EDUCATION
FOR THE SHARE OF THE LABOR FORCE OVER 25
WITHOUT A 4-YEAR DEGREE
5.4% UNEMPLOYMENT RATE
2.5% UNEMPLOYMENT RATE
Source: U.S. Bureau of Labor Statistics (Current Population Survey)
FOR THE SHARE OF THE LABOR FORCE OVER 25
WITH A BACHELOR’S DEGREE +
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If a city could provide this info and assist in it, they could attract Digital Nomads (DNs). Further, if a city had a dedicated concierge service for DNs that would be a huge draw. ‘We will help you find a place to live, work, secure visas, and even provide tourist information.'” - Jonathan Wagner, Co-founder 52stairs.com
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THE BMW EFFECT
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IT’S ALL ABOUT PERCEIVED VALUE
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Branding is about changingperceptions
L O G O S A N D M A T E R I A L SA R E J U S T T H A T .
YOURBRAND ISMORE.
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