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The Road to RedesignMEETING THE NEEDS OF NONTRADITIONAL STUDENTS VIA ONLINE NEW STUDENT ORIENTATION
Meghan Hatalla, Century College
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Design is a funny word. Some people think design means how it looks.
But of course, if you dig deeper, it’s really how it works.
- Steve Jobs
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UX=
GOAL
Audience Motivation
Your Objective
What How Why
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What does this look like?
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Once you get in.”“Metro is great…
Meanwhile, back in 2012
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Whew.
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Know your audienceAnswer the why:
Why do they need this?
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You ≠ Target Audience
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Who is our target audience?
32 65 32Average age Average credits transferred in Average hours worked
per week
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What else can we find out?
• Shadowing• Students can navigate web sites• But not troubleshoot why a .docx won’t open
• Survey• 11% response rate• Loud & clear…
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To what extent did Online Orientation help you contact your academic advisor or advising center?
43%
39%
18%
Not helpfulHelpfulVery helpful
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I generally...
Skim over details & dig deeper into important details
Return and read things when I need them
Like to know the big picture0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
15%
3% 6%12% 15%
6%
73%
82%88%
Not trueNeutralVery true
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On a scale of 1-4 (1=easy, 4=difficult), how easy was it for you to complete orientation in D2L?
33%
6%
27%
13%
21%
1 = Easy2 = Ok3 = A little difficult4 = Very difficultDidn't complete orientation
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Find out what works. Answer the how:How are they going to do it?
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Paper Prototype Equation
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Answer Me These Questions Three
1.What is this site for?
2.What do you like or dislike about this site?
3.What do you do next?
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The more users’ expectations prove right, the more they will feel in control of the system and the more they will like it.
- Jakob Nielson
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Content is
kingKING
Answer the what:What do they need?
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You will have to deal with new platforms that you haven’t yet heard of, and being agile with your content is more important than picking a platform or two and building for them.
- Karen McGrane
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What does all *this*
look like?
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Connect your goals with what/how/why
you build.
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Questions?Thanks =]
Meghan Hatalla, Century CollegeTwitt er: @megtalla | Linkedin: /meghanhatalla