Download - The Road(map) Warrior - Delivered at PCA12
The Road(map) WarriorTactics for fighting a PM’s defining battle
Mike DitsonProductCamp Austin 12Feb. 15, 2014
The Goal
A roadmap process that facilitates decisions on next steps to keep your company on course.
AUTONOMY
“Over-deliver, make your boss look good”
-Jack Welch
Founded a high tech company in his 20’s
Shared a name with his other founder
Became world-famous still in his 20’s
A demanding Perfectionist to work for
Designed a gorgeous campus for his employees
His name is now synonymous with Quality & Innovation
WALT DISNEY
Bad Signs…
The “algo”rithm method
Feature Dev
Eff
ort
Rev
enu
e
Tech
nic
al D
ebt
Ris
k
Cu
sto
mer
Sat
Ran
k (f
rom
"m
agic
"
wei
ghte
d f
orm
ula
)
Jet Pack attachment 3 4 1 5 7 5
Cold Fusion re-architecture 6 0 10 10 3 3
New "alchemy" Workflow 4 ∞ 10 2 10 4
Anti-gravity 7 10 0 10 5 2
"Offline" Support 10 0 0 10 -40 1
The “KING SOLOMON”
Feature
% of
Resources
Customer enhancements 20
Sales Features 40
"Platform" 10
Technical Debt 25
Differentiating 5
18 Month Product Roadmap:
2009Q1
2010Q2 Q3 Q4 Q1 Q2
Feature– Corporate
Should
Feature
Feature feature
Same dumb feature
Money
Maker
New
Pro
duct
be
Alpha
Feature
Feature
Feature
Beta
Feature
Updated: 2/14/14O
ther
Pushed
feature
out
At the expense
feature
Feature
“easy”
Great idea, near impo
Of more impt stuff
Never get to
New dollars baby!
Feature Never gonna hapn
Fully deployedFeature– User Mgmt
“Dark” roll out
Limited roll out
Code complete
• Green bars indicate new
revenue opportunities
feature
feature
Feature
Feature
feature
August (Orange line)
-1st credible Enterprise cut
•Enhanced stuff
• Not ready to ship 1.0
Q4
-Enterprise Additions
• Reporting Depth
•Massive bug fixes from 1.0
Q1
-Long term mucky muck
• Put here to make CEO
happy
•Other stuff
NOTE: The near-term two quarters show targeted features by month. Quarters three or more out show features mid quarter, but
without sizing represent in-quarter targets.
Product Planning.
Strategy
Daily
Sprint
Release
Roadmap
Portfolio
Many years
years
Many Months
2-9 Months
Weeks
Exe
cuti
veP
rod
uct
Mgm
tD
eve
lop
me
nt
Get behind the scenes…
…a.k.a., “The Stake holder Shuffle.”
Hopeless Jackasses
CIRCLE OF TRUST
“Get’s it” –One of “us”
Reasonable – Can be worked with
Much harder
The “format” of the roadmap
Rate of RM Review (gates)
The release cycle
Easier
Release content
Product Resource mix
Releaseby release
content
© 2008 | Confidential and Proprietary | updated ER 26-Jun-08
ATM Release Timeline 2007-2009
© 2008 | Confidential and Proprietary | updated ER 26-Jun-08
10.8 ATM Release Details
• Timeline– RFE – 12/15/2008– FCA – 2/2/2009
• 10.8 Themes Advanced analytics Talent pool marketing Performance:
Advanced goal management features
Compensation: Customer implementation support
• Common
Process for adding non-standard languages to a customer deployment (yes/no decision)
Data warehousing feed
Upgrade Spell Check and RTE
• Recruiting
On-line Job Application with PDF forms
Job Posting Simplification (Global settings, updated administration, UI enhancements)
RSS-based referral widget for Facebook and LinkedIn
SOFL Commitment - 508a Compliance for hiring managers only
• Performance (Appraisals and Goals)
Customer Driven enhancements
Organizational Goal Setting
Goal Alignment
Goal Tracking Scorecard
HR Mandated Goals
Manager Mandated Goals Wizard
Previous Manager Feedback
Interim Rating Support
• Compensation (Salary, Bonus and Stock)
Customer Driven enhancements
Total Comp Worksheet
Advanced Analytics
Manager Proxy
Worksheet Preview
Compensation Tab on Talent Profile
Your Best Friend
The Trust“Snowball”
• Slow going at the start• Second guessed at each turn• Hard fought wins
• Roadmap reviews go faster
• Become less painful• Grows your
Autonomy
Each on-time release builds your momentum
Product Manager
Thanks…