Download - The ROI of Organic Search
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LifeTips.com, Inc. and ideaLaunch.com
The ROI of Organic SearchSoftware and Information Industry Association
June 16th, 2010
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LifeTips.com and ideaLaunch offer content marketing services, custom publishing solutions and SEO services to a wide range of clients.
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We own and operate a number of other brands and micro-sites that help drive revenue for services and solutions all related to content, content marketing and content solutions.
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LifeTips.com launched in 2000 and consistently attracts more than 900k unique monthly visitors without any PPC spend or marketing support.
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Google, Chitika and Kontera ads generate revenue for the web property LifeTips.com.
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LifeTips is also an on-demand book publisher with 26 titles in print.
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LifeTips also hosts a weekly radio show produced and promoted by WebmasterRadio.FM, with 3 years of podcasts available on iTunes.
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Our ideaLaunch brand is now a leading content marketing agency offering an outsourced solution for editorial and optimization services for clients.
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Our WordVision technology removes the guesswork of SEO and measure the impact and performance of content published a domain name.
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Original Page Experiment 1
Experiment 2
Our SplitTestLab brand offers content testing services that experiment with different headlines, copy and graphics to improve conversion rates using Google Website Optimizer.
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Our Writer Access brand and web property powers our content creation revenue stream with access to 2000+ expert writers with specific industry experience for writing assignments.
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Content Plan Quality Content ROI Measurement
How to track and measure Content ROI
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The content marketing plan becomes the nerve center for ROI measurement.
Table of Contents
Scope of Project
Competitive Research
Customer Research
Keyword Research
SEO Plan
Content Plan
Performance Plan
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We start by researching the competition with the free research tools.
Free Research Tools
WordVision.com
SpyFu.com
Compete.com
QuantCast.com
SEOMajestic.com
Raven-SEO-Tools.com
Tools.SEOBook.com
SEOToolSet.com
LinkVendor.com
MarketLeap.com
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Competitive intelligence reports helps pinpoint weakness and opportunity.
Content Asset YourSite.com Competitor.comTraffic A C
PPC Spend B A
Content Portfolio B B
Content Authority C B
Publishing Frequency D C
Social Reach F D
Social Conversations F F
Testimonials A F
Partnerships B A
Internal Links C B
Inbound Links C C
SEO Strength A C
SEO Performance B A
Testing Methodology A B
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Find the opportunity to capture organic mind share and market share.
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SEO Plan
Keyword Universe
Golden Keywords
Keyword Silos
Internal Links
PPC Price
Search Volume
Search Market Share
Create an SEO Plan that balances reader interest with search engine appeal.
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Select “golden” keywords for optimization, SEO and ROI goals.
Golden Keywords
150 Keywords
Priority
Weighted
1/3 Top 50-100
1/3 Top 1-50
1/3 Top >100
Keyword Silos
Primary Keywords
Secondary Keywords
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Create category maps featuring primary and secondary SEO keywords.
Category Map
Hot Topic
Primary Keywords
Secondary Keywords
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Create a Content Plan with the right mix of content assets.
Content Assets
Articles
Courseware
eBooks
Podcasts
Printed Books
Tip Centers
Webinars
Whitepapers
Widgets
WorkBooks
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Listen-in to the conversations in the social media sphere to find the hot topics.
Social Research Tools
Search.Twitter.com
Facebook.com/lexicon/
ThunderThimble.com
TechRigy.com
BlogSearch.Google.com
BlogPulse.com
IceRocket.com
TweetDeck.com
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Make scoring content for SEO strength easy for all your writers.
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Time stamp publishing dates of content for impact and ROI tracking.
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MeasuringContent and OrganicROI
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Measure ROI in a variety of ways.
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Track improved monthly listing positions for content optimization ROI.
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Track increased traffic for search performance ROI.
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Track repeat visitation for content engagement ROI.
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Track increased time-on-site for content stickiness ROI.
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Track improved conversion rates for content testing ROI.
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Track increased leads from content interaction ROI.
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Track increased sales from those leads for actual ROI.
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“The only marketing left is content marketing.”
Byron White, ideaLaunch
Chief Idea Officer
Twitter: @ByronWhite
Byron[at]ideaLaunch.com
Phone: 617-227-8800 x 201
ideaLaunch.com/101
Seth Godin