COMMUNITY MANAGEMENT CAREER PROFILES
CAREER PATH OF THE COMMUNITY PROFESSIONAL
From The Community Roundtable’s Community Manager Salary Survey 2014
THE ROLE, COMPENSATION AND CAREER PATH OF THE COMMUNITY PROFESSIONAL
COM M U N I T Y M A N AG ER
M A N A G E R
COM M U N I T Y S T R A T E G I S T
S T R A T E G I S T
MONITORING ACTIVITY AND LISTENING
COMMUNICATION AND EDITORIAL
CURATING AND SHARING CONTENT
DEVELOPING THE COMMUNITY STRATEGY
MEASURING AND REPORTING COMMUNITY PERFORMANCE
DEVELOPING COMMUNITY POLICIES AND GUIDELINES
DEVELOPING THE COMMUNITY STRATEGY
ADVOCATING FOR THE COMMUNITY
INTERNALEXTERNAL INTERNALEXTERNAL INTERNALEXTERNAL
$74,939$69,887 $90,400 $113,263$85,075 $106,356
CORPORATE
AGENCY
FREELANCE
80% |
8% |
6% |
62% |
24% |
11% |
79% |
5% |
7% |
of professionals reported being promoted within community management.
COMMUNIT Y STRATEGISTS AND DIREC TORS OF COMMUNIT Y ARE MORE L IKELY TO HAVE THESE KEY SKILLS:
THE MA JORIT Y OF COMMUNIT Y ROLES ARE NOT SOURCED THROUGH FORMAL HR PROCESSES
than managers and strategists, suggesting individuals with those skills are scarce and can negotiate for more �exibility.
20%27%
G E T C R E A T I V E A B O U T F I N D I N G Y O U R N E X T R O L E
Only 27 percent of community professionals found their role through an external job posting
PROGRAM MANAGEMENT
BUILDING A COMMUNITY ROADMAP
DEVELOPING EXECUTIVE SUPPORT AND COACHING EXECUTIVES
CREATING, PURCHASING OR DELIVERING TRAINING
Although Community Manager is the most common job title among professionals surveyed, other roles are emerging.
COMMUNITY SPECIALIST
COMMUNITY MANAGER
COMMUNITY STRATEGIST
DIRECTOR OF COMMUNITY
OTHER
HIRING AND MANAGING COMMUNITY TEAM MEMBERS, CONTRACTORS, AGENCIES
INTERNAL CONSULTING
20 percent of community professionals de�ned their own new role
Other sources
Source: Community Manager Salary Survey 2014
GET MORE INSIGHTS AT WWW.COMMUNITYROUNDTABLE.COM/CMSS14
DIR E C T O R O F C O M MUN I T Y
D I R E C T O R
CAREERS
39% 39 percent of community professionals were approached by or introduced to the hiring manager/team
COMMUNIT Y PROFESSIONALS WHO WORK WITH INTERNAL (EMPLOYEE-FACING) COMMUNITIES EARN
MORE THAN THEIR EX TERNALLY-FACING PEERS
DIREC TORS OF COMMUNIT Y WHO WORK WITH EX TERNAL (MARKE T-FACING) COMMUNITIES HAVE THE MOST COMMUNIT Y MANAGEMENT EXPERIENCE
WORKING REMOTELY DOES NOT HINDER CAREER PROGRESSION
BUSINESS AND STRATEGIC SKILLS BECOME MORE IMPOR TANT IN SENIOR COMMUNIT Y ROLES
3X
30%
39%
PERCENT OF TOTAL
WORK EXPERIENCE
IN COMMUNITY
MANAGEMENT
29%48% 44%45%
more likely to work for agencies than community managers.
AVERAGE YEARS
OF WORK
EXPERIENCE
INTERNALEXTERNAL INTERNALEXTERNAL INTERNALEXTERNAL
AVERAGE YEARS
OF COMMUNITY
MANAGEMENT
EXPERIENCE
PERCENTAGE OF PROFESSIONALS WHO REPORTED WORKING REMOTELY MOST OF THE TIME
MONITORING ACTIVITY AND LISTENING
10.8 14.3 16.216.415.6 15.3
4.5 7.1 7.4 4.7
4.2 6.9
D I R E C T O R S O F C O M M U N I T Y A R E 7 1 % M O R E L I K E LY T O W O R K R E M O T E LY
C O M M U N I T Y S T R A T E G I S T S A R E T H R E E T I M E S
24% 24% 41%
A N E M E R G E N T C A R E E R PA T H
XXX
W O R K E N V I R O N M E N T
R E M O T E W O R K
T O P T H R E E P R I O R I T I E S
Y E A R S O F E X P E R I E N C E
AV E R A G E S A L A R Y
36%
?
8%
17%55%
13%
7%
M A N A G E R
M A N A G E R
S T R A T E G I S T
S T R A T E G I S T
D I R E C T O R
D I R E C T O R
M A N A G E R S T R A T E G I S T D I R E C T O R
L O O K I N G F O R A P R O M O T I O N ?
