![Page 1: The Role of Online Building Product Directories for Marketing](https://reader033.vdocument.in/reader033/viewer/2022052908/55948aaa1a28ab027d8b4791/html5/thumbnails/1.jpg)
The Role of Online Building Product Directories
priteshpatel.me
@priteshpatel9
![Page 2: The Role of Online Building Product Directories for Marketing](https://reader033.vdocument.in/reader033/viewer/2022052908/55948aaa1a28ab027d8b4791/html5/thumbnails/2.jpg)
priteshpatel.me
I often get asked by marketers….
@priteshpatel9
![Page 3: The Role of Online Building Product Directories for Marketing](https://reader033.vdocument.in/reader033/viewer/2022052908/55948aaa1a28ab027d8b4791/html5/thumbnails/3.jpg)
priteshpatel.me
@priteshpatel9
“Should we have a company profile in this product directory?”
![Page 4: The Role of Online Building Product Directories for Marketing](https://reader033.vdocument.in/reader033/viewer/2022052908/55948aaa1a28ab027d8b4791/html5/thumbnails/4.jpg)
priteshpatel.me
@priteshpatel9
Answer: “It depends….”
![Page 5: The Role of Online Building Product Directories for Marketing](https://reader033.vdocument.in/reader033/viewer/2022052908/55948aaa1a28ab027d8b4791/html5/thumbnails/5.jpg)
priteshpatel.me
@priteshpatel9
……on your objectives
![Page 6: The Role of Online Building Product Directories for Marketing](https://reader033.vdocument.in/reader033/viewer/2022052908/55948aaa1a28ab027d8b4791/html5/thumbnails/6.jpg)
priteshpatel.me
@priteshpatel9
……on your budg£t
![Page 7: The Role of Online Building Product Directories for Marketing](https://reader033.vdocument.in/reader033/viewer/2022052908/55948aaa1a28ab027d8b4791/html5/thumbnails/7.jpg)
priteshpatel.me
@priteshpatel9
Are you a BIG brand?
![Page 8: The Role of Online Building Product Directories for Marketing](https://reader033.vdocument.in/reader033/viewer/2022052908/55948aaa1a28ab027d8b4791/html5/thumbnails/8.jpg)
priteshpatel.me
@priteshpatel9
Or are you a small brand?
![Page 9: The Role of Online Building Product Directories for Marketing](https://reader033.vdocument.in/reader033/viewer/2022052908/55948aaa1a28ab027d8b4791/html5/thumbnails/9.jpg)
priteshpatel.me
@priteshpatel9
BIG?
![Page 10: The Role of Online Building Product Directories for Marketing](https://reader033.vdocument.in/reader033/viewer/2022052908/55948aaa1a28ab027d8b4791/html5/thumbnails/10.jpg)
priteshpatel.me
@priteshpatel9
Then most of your traffic should be coming via here anyway
![Page 11: The Role of Online Building Product Directories for Marketing](https://reader033.vdocument.in/reader033/viewer/2022052908/55948aaa1a28ab027d8b4791/html5/thumbnails/11.jpg)
priteshpatel.me
@priteshpatel9
…and most Specifiers know of you already.
![Page 12: The Role of Online Building Product Directories for Marketing](https://reader033.vdocument.in/reader033/viewer/2022052908/55948aaa1a28ab027d8b4791/html5/thumbnails/12.jpg)
priteshpatel.me
@priteshpatel9
Small?
![Page 13: The Role of Online Building Product Directories for Marketing](https://reader033.vdocument.in/reader033/viewer/2022052908/55948aaa1a28ab027d8b4791/html5/thumbnails/13.jpg)
priteshpatel.me
@priteshpatel9
Then your question shouldn’t start with “Should we?”
![Page 14: The Role of Online Building Product Directories for Marketing](https://reader033.vdocument.in/reader033/viewer/2022052908/55948aaa1a28ab027d8b4791/html5/thumbnails/14.jpg)
priteshpatel.me
@priteshpatel9
Your question should start with “Can we?”
![Page 15: The Role of Online Building Product Directories for Marketing](https://reader033.vdocument.in/reader033/viewer/2022052908/55948aaa1a28ab027d8b4791/html5/thumbnails/15.jpg)
priteshpatel.me
@priteshpatel9
Because you’re probably not getting a lot of traffic to your website anyway.
![Page 16: The Role of Online Building Product Directories for Marketing](https://reader033.vdocument.in/reader033/viewer/2022052908/55948aaa1a28ab027d8b4791/html5/thumbnails/16.jpg)
priteshpatel.me
@priteshpatel9
Also depends on how many websites are referring traffic to
your site…
![Page 17: The Role of Online Building Product Directories for Marketing](https://reader033.vdocument.in/reader033/viewer/2022052908/55948aaa1a28ab027d8b4791/html5/thumbnails/17.jpg)
priteshpatel.me
@priteshpatel9
Check….Using Google Analytics
![Page 18: The Role of Online Building Product Directories for Marketing](https://reader033.vdocument.in/reader033/viewer/2022052908/55948aaa1a28ab027d8b4791/html5/thumbnails/18.jpg)
priteshpatel.me
@priteshpatel9
Look at this figure here over
12 months
![Page 19: The Role of Online Building Product Directories for Marketing](https://reader033.vdocument.in/reader033/viewer/2022052908/55948aaa1a28ab027d8b4791/html5/thumbnails/19.jpg)
priteshpatel.me
@priteshpatel9
….if the number is less than 50, then think about getting involved with
building product directories
![Page 20: The Role of Online Building Product Directories for Marketing](https://reader033.vdocument.in/reader033/viewer/2022052908/55948aaa1a28ab027d8b4791/html5/thumbnails/20.jpg)
priteshpatel.me
Whether or not you should get involved with product directories….
@priteshpatel9
![Page 21: The Role of Online Building Product Directories for Marketing](https://reader033.vdocument.in/reader033/viewer/2022052908/55948aaa1a28ab027d8b4791/html5/thumbnails/21.jpg)
priteshpatel.me
Whether or not you should get involved with product directories….
@priteshpatel9
…also depends on some SEO metrics
![Page 22: The Role of Online Building Product Directories for Marketing](https://reader033.vdocument.in/reader033/viewer/2022052908/55948aaa1a28ab027d8b4791/html5/thumbnails/22.jpg)
priteshpatel.me
@priteshpatel9
Do you have a low domain authority and not really visible in Google?
![Page 23: The Role of Online Building Product Directories for Marketing](https://reader033.vdocument.in/reader033/viewer/2022052908/55948aaa1a28ab027d8b4791/html5/thumbnails/23.jpg)
priteshpatel.me
@priteshpatel9
![Page 24: The Role of Online Building Product Directories for Marketing](https://reader033.vdocument.in/reader033/viewer/2022052908/55948aaa1a28ab027d8b4791/html5/thumbnails/24.jpg)
priteshpatel.me
@priteshpatel9
Hang on a minute MR PATEL!!
![Page 25: The Role of Online Building Product Directories for Marketing](https://reader033.vdocument.in/reader033/viewer/2022052908/55948aaa1a28ab027d8b4791/html5/thumbnails/25.jpg)
priteshpatel.me
@priteshpatel9
“WTF is domain authority?”
![Page 26: The Role of Online Building Product Directories for Marketing](https://reader033.vdocument.in/reader033/viewer/2022052908/55948aaa1a28ab027d8b4791/html5/thumbnails/26.jpg)
priteshpatel.me
@priteshpatel9
Domain authority is a measure of the power of a domain name and is one of many search engine ranking factors.
![Page 27: The Role of Online Building Product Directories for Marketing](https://reader033.vdocument.in/reader033/viewer/2022052908/55948aaa1a28ab027d8b4791/html5/thumbnails/27.jpg)
priteshpatel.me
@priteshpatel9
Linking from a site with a high domain authority can help improve
your own domain authority
![Page 28: The Role of Online Building Product Directories for Marketing](https://reader033.vdocument.in/reader033/viewer/2022052908/55948aaa1a28ab027d8b4791/html5/thumbnails/28.jpg)
Check yours ….Using Open Site Explorer
priteshpatel.me
@priteshpatel9
![Page 29: The Role of Online Building Product Directories for Marketing](https://reader033.vdocument.in/reader033/viewer/2022052908/55948aaa1a28ab027d8b4791/html5/thumbnails/29.jpg)
priteshpatel.me
@priteshpatel9
Check yours ….Using Open Site Explorer
![Page 30: The Role of Online Building Product Directories for Marketing](https://reader033.vdocument.in/reader033/viewer/2022052908/55948aaa1a28ab027d8b4791/html5/thumbnails/30.jpg)
“What’s a good domain authority to have within the construction sector?”
priteshpatel.me
@priteshpatel9
![Page 31: The Role of Online Building Product Directories for Marketing](https://reader033.vdocument.in/reader033/viewer/2022052908/55948aaa1a28ab027d8b4791/html5/thumbnails/31.jpg)
40+ Strong
priteshpatel.me
@priteshpatel9
![Page 32: The Role of Online Building Product Directories for Marketing](https://reader033.vdocument.in/reader033/viewer/2022052908/55948aaa1a28ab027d8b4791/html5/thumbnails/32.jpg)
40+
20-‐39
Strong
priteshpatel.me
@priteshpatel9
Room for improvement
![Page 33: The Role of Online Building Product Directories for Marketing](https://reader033.vdocument.in/reader033/viewer/2022052908/55948aaa1a28ab027d8b4791/html5/thumbnails/33.jpg)
40+
20-‐39
5-‐19
Strong
Room for improvement
Need to improve big time!
priteshpatel.me
@priteshpatel9
![Page 34: The Role of Online Building Product Directories for Marketing](https://reader033.vdocument.in/reader033/viewer/2022052908/55948aaa1a28ab027d8b4791/html5/thumbnails/34.jpg)
priteshpatel.me
@priteshpatel9
Covering my ass: Those ra)ngs are my opinion only and based on experience analysing gazillion sites across the construc)on sector
![Page 35: The Role of Online Building Product Directories for Marketing](https://reader033.vdocument.in/reader033/viewer/2022052908/55948aaa1a28ab027d8b4791/html5/thumbnails/35.jpg)
To increase your sites DA, you’ll need to earn some good quality links
priteshpatel.me
@priteshpatel9
![Page 36: The Role of Online Building Product Directories for Marketing](https://reader033.vdocument.in/reader033/viewer/2022052908/55948aaa1a28ab027d8b4791/html5/thumbnails/36.jpg)
….a starting point is to get links from construction product directories
priteshpatel.me
@priteshpatel9
![Page 37: The Role of Online Building Product Directories for Marketing](https://reader033.vdocument.in/reader033/viewer/2022052908/55948aaa1a28ab027d8b4791/html5/thumbnails/37.jpg)
priteshpatel.me
@priteshpatel9
So….
![Page 38: The Role of Online Building Product Directories for Marketing](https://reader033.vdocument.in/reader033/viewer/2022052908/55948aaa1a28ab027d8b4791/html5/thumbnails/38.jpg)
priteshpatel.me
@priteshpatel9
…just how authoritative are the most popular UK construction & building
products directories?
![Page 39: The Role of Online Building Product Directories for Marketing](https://reader033.vdocument.in/reader033/viewer/2022052908/55948aaa1a28ab027d8b4791/html5/thumbnails/39.jpg)
priteshpatel.me
@priteshpatel9
0
10
20
30
40
50
60
![Page 40: The Role of Online Building Product Directories for Marketing](https://reader033.vdocument.in/reader033/viewer/2022052908/55948aaa1a28ab027d8b4791/html5/thumbnails/40.jpg)
priteshpatel.me
@priteshpatel9
0
10
20
30
40
50
60
![Page 41: The Role of Online Building Product Directories for Marketing](https://reader033.vdocument.in/reader033/viewer/2022052908/55948aaa1a28ab027d8b4791/html5/thumbnails/41.jpg)
priteshpatel.me
@priteshpatel9
0
10
20
30
40
50
60
Get on it!
![Page 42: The Role of Online Building Product Directories for Marketing](https://reader033.vdocument.in/reader033/viewer/2022052908/55948aaa1a28ab027d8b4791/html5/thumbnails/42.jpg)
priteshpatel.me
@priteshpatel9
…they’re all worthy of getting involved in
![Page 43: The Role of Online Building Product Directories for Marketing](https://reader033.vdocument.in/reader033/viewer/2022052908/55948aaa1a28ab027d8b4791/html5/thumbnails/43.jpg)
priteshpatel.me
@priteshpatel9
20-‐39 If your website domain authority is in this range….
![Page 44: The Role of Online Building Product Directories for Marketing](https://reader033.vdocument.in/reader033/viewer/2022052908/55948aaa1a28ab027d8b4791/html5/thumbnails/44.jpg)
priteshpatel.me
@priteshpatel9
...then having a profile, with a link, in a directory can help increase your DA
over time.
![Page 45: The Role of Online Building Product Directories for Marketing](https://reader033.vdocument.in/reader033/viewer/2022052908/55948aaa1a28ab027d8b4791/html5/thumbnails/45.jpg)
Also depends on how many good links you already have pointing to your website.
priteshpatel.me
@priteshpatel9
![Page 46: The Role of Online Building Product Directories for Marketing](https://reader033.vdocument.in/reader033/viewer/2022052908/55948aaa1a28ab027d8b4791/html5/thumbnails/46.jpg)
priteshpatel.me
@priteshpatel9
Check….Using Open Site Explorer
![Page 47: The Role of Online Building Product Directories for Marketing](https://reader033.vdocument.in/reader033/viewer/2022052908/55948aaa1a28ab027d8b4791/html5/thumbnails/47.jpg)
priteshpatel.me
@priteshpatel9
Check….Using Open Site Explorer
Daaaaamn! I need to get my ass into gear
![Page 48: The Role of Online Building Product Directories for Marketing](https://reader033.vdocument.in/reader033/viewer/2022052908/55948aaa1a28ab027d8b4791/html5/thumbnails/48.jpg)
NOTE: Domain Authority doesn’t change over night.
priteshpatel.me
@priteshpatel9
![Page 49: The Role of Online Building Product Directories for Marketing](https://reader033.vdocument.in/reader033/viewer/2022052908/55948aaa1a28ab027d8b4791/html5/thumbnails/49.jpg)
NOTE: Domain Authority doesn’t change over night.
priteshpatel.me
@priteshpatel9
It takes months, if not years depending how serious you are about marketing
and building a brand
![Page 50: The Role of Online Building Product Directories for Marketing](https://reader033.vdocument.in/reader033/viewer/2022052908/55948aaa1a28ab027d8b4791/html5/thumbnails/50.jpg)
priteshpatel.me
@priteshpatel9
BUT….
![Page 51: The Role of Online Building Product Directories for Marketing](https://reader033.vdocument.in/reader033/viewer/2022052908/55948aaa1a28ab027d8b4791/html5/thumbnails/51.jpg)
priteshpatel.me
@priteshpatel9
...let’s not forget the purpose of an online products directory.
![Page 52: The Role of Online Building Product Directories for Marketing](https://reader033.vdocument.in/reader033/viewer/2022052908/55948aaa1a28ab027d8b4791/html5/thumbnails/52.jpg)
priteshpatel.me
@priteshpatel9
It’s not necessarily there to refer traffic to your site…
![Page 53: The Role of Online Building Product Directories for Marketing](https://reader033.vdocument.in/reader033/viewer/2022052908/55948aaa1a28ab027d8b4791/html5/thumbnails/53.jpg)
priteshpatel.me
@priteshpatel9
…or to help you with increasing your own domain authority.
![Page 54: The Role of Online Building Product Directories for Marketing](https://reader033.vdocument.in/reader033/viewer/2022052908/55948aaa1a28ab027d8b4791/html5/thumbnails/54.jpg)
priteshpatel.me
@priteshpatel9
It’s there to make it easier for Specifiers to find lots of products…
![Page 55: The Role of Online Building Product Directories for Marketing](https://reader033.vdocument.in/reader033/viewer/2022052908/55948aaa1a28ab027d8b4791/html5/thumbnails/55.jpg)
priteshpatel.me
@priteshpatel9
It’s there to make it easier for Specifiers to find lots of products…
…all in one, convenient, relevant place.
![Page 56: The Role of Online Building Product Directories for Marketing](https://reader033.vdocument.in/reader033/viewer/2022052908/55948aaa1a28ab027d8b4791/html5/thumbnails/56.jpg)
priteshpatel.me
@priteshpatel9
…..and remember….
![Page 57: The Role of Online Building Product Directories for Marketing](https://reader033.vdocument.in/reader033/viewer/2022052908/55948aaa1a28ab027d8b4791/html5/thumbnails/57.jpg)
priteshpatel.me
@priteshpatel9
…..and remember….
your product is only a tiny piece of a massive jigsaw puzzle the Specifier is trying to solve.
![Page 58: The Role of Online Building Product Directories for Marketing](https://reader033.vdocument.in/reader033/viewer/2022052908/55948aaa1a28ab027d8b4791/html5/thumbnails/58.jpg)
priteshpatel.me
@priteshpatel9
![Page 59: The Role of Online Building Product Directories for Marketing](https://reader033.vdocument.in/reader033/viewer/2022052908/55948aaa1a28ab027d8b4791/html5/thumbnails/59.jpg)
priteshpatel.me
@priteshpatel9
Imagine having to use Google to source all those products for one
project….
![Page 60: The Role of Online Building Product Directories for Marketing](https://reader033.vdocument.in/reader033/viewer/2022052908/55948aaa1a28ab027d8b4791/html5/thumbnails/60.jpg)
priteshpatel.me
@priteshpatel9
Imagine having to use Google to source all those products for one
project….
For many Architects…
![Page 61: The Role of Online Building Product Directories for Marketing](https://reader033.vdocument.in/reader033/viewer/2022052908/55948aaa1a28ab027d8b4791/html5/thumbnails/61.jpg)
priteshpatel.me
@priteshpatel9
Imagine having to use Google to source all those products for one
project….
For many Architects…
…research time = unbilled hours.
![Page 62: The Role of Online Building Product Directories for Marketing](https://reader033.vdocument.in/reader033/viewer/2022052908/55948aaa1a28ab027d8b4791/html5/thumbnails/62.jpg)
priteshpatel.me
@priteshpatel9
<rant> Plus…lazy ass marketers don’t optimise their websites making it even harder for Specifiers to find shit! </rant>
![Page 63: The Role of Online Building Product Directories for Marketing](https://reader033.vdocument.in/reader033/viewer/2022052908/55948aaa1a28ab027d8b4791/html5/thumbnails/63.jpg)
priteshpatel.me
@priteshpatel9
Think about it…..
![Page 64: The Role of Online Building Product Directories for Marketing](https://reader033.vdocument.in/reader033/viewer/2022052908/55948aaa1a28ab027d8b4791/html5/thumbnails/64.jpg)
priteshpatel.me
@priteshpatel9
Think about it…..
…if every Specifier clicks through to your site then either your profile sucks or the directory
isn’t doing its job
![Page 65: The Role of Online Building Product Directories for Marketing](https://reader033.vdocument.in/reader033/viewer/2022052908/55948aaa1a28ab027d8b4791/html5/thumbnails/65.jpg)
priteshpatel.me
@priteshpatel9
…an online products directory merely helps you get discovered.
![Page 66: The Role of Online Building Product Directories for Marketing](https://reader033.vdocument.in/reader033/viewer/2022052908/55948aaa1a28ab027d8b4791/html5/thumbnails/66.jpg)
priteshpatel.me
@priteshpatel9
…an online products directory merely helps you get discovered.
…a discovery that you may never know about.
![Page 67: The Role of Online Building Product Directories for Marketing](https://reader033.vdocument.in/reader033/viewer/2022052908/55948aaa1a28ab027d8b4791/html5/thumbnails/67.jpg)
priteshpatel.me
@priteshpatel9
…OK, let’s just summarise
![Page 68: The Role of Online Building Product Directories for Marketing](https://reader033.vdocument.in/reader033/viewer/2022052908/55948aaa1a28ab027d8b4791/html5/thumbnails/68.jpg)
priteshpatel.me
@priteshpatel9
“Should we have a company profile in this product directory?”
![Page 69: The Role of Online Building Product Directories for Marketing](https://reader033.vdocument.in/reader033/viewer/2022052908/55948aaa1a28ab027d8b4791/html5/thumbnails/69.jpg)
priteshpatel.me
@priteshpatel9
It depends on…
![Page 70: The Role of Online Building Product Directories for Marketing](https://reader033.vdocument.in/reader033/viewer/2022052908/55948aaa1a28ab027d8b4791/html5/thumbnails/70.jpg)
priteshpatel.me
@priteshpatel9
Budg£t
![Page 71: The Role of Online Building Product Directories for Marketing](https://reader033.vdocument.in/reader033/viewer/2022052908/55948aaa1a28ab027d8b4791/html5/thumbnails/71.jpg)
priteshpatel.me
@priteshpatel9
Overall online objectives
Budg£t
![Page 72: The Role of Online Building Product Directories for Marketing](https://reader033.vdocument.in/reader033/viewer/2022052908/55948aaa1a28ab027d8b4791/html5/thumbnails/72.jpg)
priteshpatel.me
@priteshpatel9
Brand awareness
Overall online objectives
Budg£t
![Page 73: The Role of Online Building Product Directories for Marketing](https://reader033.vdocument.in/reader033/viewer/2022052908/55948aaa1a28ab027d8b4791/html5/thumbnails/73.jpg)
priteshpatel.me
@priteshpatel9
Brand awareness
Domain authority
Overall online objectives
Budg£t
![Page 74: The Role of Online Building Product Directories for Marketing](https://reader033.vdocument.in/reader033/viewer/2022052908/55948aaa1a28ab027d8b4791/html5/thumbnails/74.jpg)
priteshpatel.me
@priteshpatel9
Brand awareness
Number of good links
Domain authority
Overall online objectives
Budg£t
![Page 75: The Role of Online Building Product Directories for Marketing](https://reader033.vdocument.in/reader033/viewer/2022052908/55948aaa1a28ab027d8b4791/html5/thumbnails/75.jpg)
priteshpatel.me
@priteshpatel9
Brand awareness
Number of good links
Domain authority
Number of referring sites
Overall online objectives
Budg£t
![Page 76: The Role of Online Building Product Directories for Marketing](https://reader033.vdocument.in/reader033/viewer/2022052908/55948aaa1a28ab027d8b4791/html5/thumbnails/76.jpg)
priteshpatel.me
@priteshpatel9
Finally some tips….
![Page 77: The Role of Online Building Product Directories for Marketing](https://reader033.vdocument.in/reader033/viewer/2022052908/55948aaa1a28ab027d8b4791/html5/thumbnails/77.jpg)
priteshpatel.me
@priteshpatel9
If you’re a BIG brand…
![Page 78: The Role of Online Building Product Directories for Marketing](https://reader033.vdocument.in/reader033/viewer/2022052908/55948aaa1a28ab027d8b4791/html5/thumbnails/78.jpg)
priteshpatel.me
@priteshpatel9
If you’re a BIG brand…
…don’t just think about the link.
![Page 79: The Role of Online Building Product Directories for Marketing](https://reader033.vdocument.in/reader033/viewer/2022052908/55948aaa1a28ab027d8b4791/html5/thumbnails/79.jpg)
priteshpatel.me
@priteshpatel9
If you’re a BIG brand…
…don’t just think about the link.
…think about additional PR opportunities and brand building
![Page 80: The Role of Online Building Product Directories for Marketing](https://reader033.vdocument.in/reader033/viewer/2022052908/55948aaa1a28ab027d8b4791/html5/thumbnails/80.jpg)
priteshpatel.me
@priteshpatel9
If you’re a BIG brand…
…don’t just think about the link.
…think about additional PR opportunities and brand building
small
![Page 81: The Role of Online Building Product Directories for Marketing](https://reader033.vdocument.in/reader033/viewer/2022052908/55948aaa1a28ab027d8b4791/html5/thumbnails/81.jpg)
priteshpatel.me
@priteshpatel9
![Page 82: The Role of Online Building Product Directories for Marketing](https://reader033.vdocument.in/reader033/viewer/2022052908/55948aaa1a28ab027d8b4791/html5/thumbnails/82.jpg)
priteshpatel.me
@priteshpatel9
![Page 83: The Role of Online Building Product Directories for Marketing](https://reader033.vdocument.in/reader033/viewer/2022052908/55948aaa1a28ab027d8b4791/html5/thumbnails/83.jpg)
priteshpatel.me
@priteshpatel9
If you’re a small brand….
…then online product directories can be a good platform to start building your online
visibility.
![Page 84: The Role of Online Building Product Directories for Marketing](https://reader033.vdocument.in/reader033/viewer/2022052908/55948aaa1a28ab027d8b4791/html5/thumbnails/84.jpg)
priteshpatel.me
@priteshpatel9
Don’t expect lots of referral visits…
![Page 85: The Role of Online Building Product Directories for Marketing](https://reader033.vdocument.in/reader033/viewer/2022052908/55948aaa1a28ab027d8b4791/html5/thumbnails/85.jpg)
priteshpatel.me
@priteshpatel9
Don’t expect lots of referral visits…
![Page 86: The Role of Online Building Product Directories for Marketing](https://reader033.vdocument.in/reader033/viewer/2022052908/55948aaa1a28ab027d8b4791/html5/thumbnails/86.jpg)
priteshpatel.me
@priteshpatel9
Don’t expect lots of referral visits…
…the job of a product directory is to offer the Specifier everything in one place
![Page 87: The Role of Online Building Product Directories for Marketing](https://reader033.vdocument.in/reader033/viewer/2022052908/55948aaa1a28ab027d8b4791/html5/thumbnails/87.jpg)
priteshpatel.me
@priteshpatel9
Don’t forget…
![Page 88: The Role of Online Building Product Directories for Marketing](https://reader033.vdocument.in/reader033/viewer/2022052908/55948aaa1a28ab027d8b4791/html5/thumbnails/88.jpg)
priteshpatel.me
@priteshpatel9
Don’t forget…
…about multi-channel funnels for working out the role of online directories
![Page 89: The Role of Online Building Product Directories for Marketing](https://reader033.vdocument.in/reader033/viewer/2022052908/55948aaa1a28ab027d8b4791/html5/thumbnails/89.jpg)
priteshpatel.me
@priteshpatel9
Don’t forget…
…about multi-channel funnels for working out the role of online directories
![Page 90: The Role of Online Building Product Directories for Marketing](https://reader033.vdocument.in/reader033/viewer/2022052908/55948aaa1a28ab027d8b4791/html5/thumbnails/90.jpg)
priteshpatel.me
@priteshpatel9
Don’t forget…
1st visit to your website: Online product directory
…about multi-channel funnels for working out the role of online directories
![Page 91: The Role of Online Building Product Directories for Marketing](https://reader033.vdocument.in/reader033/viewer/2022052908/55948aaa1a28ab027d8b4791/html5/thumbnails/91.jpg)
priteshpatel.me
@priteshpatel9
Don’t forget…
1st visit to your website: Online product directory
4st visit to your website & enquiry submitted: Online product directory
…about multi-channel funnels for working out the role of online directories
![Page 92: The Role of Online Building Product Directories for Marketing](https://reader033.vdocument.in/reader033/viewer/2022052908/55948aaa1a28ab027d8b4791/html5/thumbnails/92.jpg)
priteshpatel.me
@priteshpatel9
Don’t forget…
1st visit to your website: Online product directory
4st visit to your website & enquiry submitted: Online product directory
Time: 24 days
…about multi-channel funnels for working out the role of online directories
![Page 93: The Role of Online Building Product Directories for Marketing](https://reader033.vdocument.in/reader033/viewer/2022052908/55948aaa1a28ab027d8b4791/html5/thumbnails/93.jpg)
priteshpatel.me
@priteshpatel9
Once you’ve got your profiles set up…
![Page 94: The Role of Online Building Product Directories for Marketing](https://reader033.vdocument.in/reader033/viewer/2022052908/55948aaa1a28ab027d8b4791/html5/thumbnails/94.jpg)
priteshpatel.me
@priteshpatel9
Once you’ve got your profiles set up…
…shout about it!
![Page 95: The Role of Online Building Product Directories for Marketing](https://reader033.vdocument.in/reader033/viewer/2022052908/55948aaa1a28ab027d8b4791/html5/thumbnails/95.jpg)
priteshpatel.me
@priteshpatel9
Once you’ve got your profiles set up…
…shout about it!
…link to it from your website!
![Page 96: The Role of Online Building Product Directories for Marketing](https://reader033.vdocument.in/reader033/viewer/2022052908/55948aaa1a28ab027d8b4791/html5/thumbnails/96.jpg)
priteshpatel.me
@priteshpatel9
Once you’ve got your profiles set up…
…shout about it!
…link to it from your website!
…raise the visibility of your profile page just like you would for your own
Twitter page.
![Page 97: The Role of Online Building Product Directories for Marketing](https://reader033.vdocument.in/reader033/viewer/2022052908/55948aaa1a28ab027d8b4791/html5/thumbnails/97.jpg)
priteshpatel.me
@priteshpatel9
Thank you for your time
Any questions: @priteshpatel9