![Page 1: The San Jose City Experience - Link Against · PDF fileThe San Jose City Experience ... Supply Plan Financial Plan Market Plan ... Jollibee Foods Corporation, CDO Foodsphere, Chowking,](https://reader031.vdocument.in/reader031/viewer/2022030503/5ab047ee7f8b9a59478e6cea/html5/thumbnails/1.jpg)
![Page 2: The San Jose City Experience - Link Against · PDF fileThe San Jose City Experience ... Supply Plan Financial Plan Market Plan ... Jollibee Foods Corporation, CDO Foodsphere, Chowking,](https://reader031.vdocument.in/reader031/viewer/2022030503/5ab047ee7f8b9a59478e6cea/html5/thumbnails/2.jpg)
![Page 3: The San Jose City Experience - Link Against · PDF fileThe San Jose City Experience ... Supply Plan Financial Plan Market Plan ... Jollibee Foods Corporation, CDO Foodsphere, Chowking,](https://reader031.vdocument.in/reader031/viewer/2022030503/5ab047ee7f8b9a59478e6cea/html5/thumbnails/3.jpg)
The San Jose City Experience
Wilfredo A. Alfonso City Agriculture Office, San Jose City
![Page 4: The San Jose City Experience - Link Against · PDF fileThe San Jose City Experience ... Supply Plan Financial Plan Market Plan ... Jollibee Foods Corporation, CDO Foodsphere, Chowking,](https://reader031.vdocument.in/reader031/viewer/2022030503/5ab047ee7f8b9a59478e6cea/html5/thumbnails/4.jpg)
Basic Information about San Jose City (Slide 3-6)
Production History of Onions (Slide 7)
Common Issues in Onion Farming (Slide 8-9)
The Farmer Entrepreneurship Program (Slide 10-13)
Strategies (slides 14-19)
Positive Results and Impact (slides 20-24)
![Page 5: The San Jose City Experience - Link Against · PDF fileThe San Jose City Experience ... Supply Plan Financial Plan Market Plan ... Jollibee Foods Corporation, CDO Foodsphere, Chowking,](https://reader031.vdocument.in/reader031/viewer/2022030503/5ab047ee7f8b9a59478e6cea/html5/thumbnails/5.jpg)
3rd class
Annual Income:
P 400 M (2013)
![Page 6: The San Jose City Experience - Link Against · PDF fileThe San Jose City Experience ... Supply Plan Financial Plan Market Plan ... Jollibee Foods Corporation, CDO Foodsphere, Chowking,](https://reader031.vdocument.in/reader031/viewer/2022030503/5ab047ee7f8b9a59478e6cea/html5/thumbnails/6.jpg)
![Page 7: The San Jose City Experience - Link Against · PDF fileThe San Jose City Experience ... Supply Plan Financial Plan Market Plan ... Jollibee Foods Corporation, CDO Foodsphere, Chowking,](https://reader031.vdocument.in/reader031/viewer/2022030503/5ab047ee7f8b9a59478e6cea/html5/thumbnails/7.jpg)
Spring onion
Red Shallot (RS) Red Creole (RC)
Yellow Granex (YG)
![Page 8: The San Jose City Experience - Link Against · PDF fileThe San Jose City Experience ... Supply Plan Financial Plan Market Plan ... Jollibee Foods Corporation, CDO Foodsphere, Chowking,](https://reader031.vdocument.in/reader031/viewer/2022030503/5ab047ee7f8b9a59478e6cea/html5/thumbnails/8.jpg)
![Page 9: The San Jose City Experience - Link Against · PDF fileThe San Jose City Experience ... Supply Plan Financial Plan Market Plan ... Jollibee Foods Corporation, CDO Foodsphere, Chowking,](https://reader031.vdocument.in/reader031/viewer/2022030503/5ab047ee7f8b9a59478e6cea/html5/thumbnails/9.jpg)
270.43
57.45 62.8 98.87
206.13
0
50
100
150
200
250
300
2004 2005 2006 2007 2008
Are
a P
lan
ted
(h
a)
Area Planted for White Onion (2004-2008)- San Jose City
YG
16.1
8.5 7.2
17.1
5.6
0
5
10
15
20
2004 2005 2006 2007 2008
Yie
ld in
Mt/
ha
Average Yield of White Onion (2004-2008) -San JOse City
YG
![Page 10: The San Jose City Experience - Link Against · PDF fileThe San Jose City Experience ... Supply Plan Financial Plan Market Plan ... Jollibee Foods Corporation, CDO Foodsphere, Chowking,](https://reader031.vdocument.in/reader031/viewer/2022030503/5ab047ee7f8b9a59478e6cea/html5/thumbnails/10.jpg)
![Page 11: The San Jose City Experience - Link Against · PDF fileThe San Jose City Experience ... Supply Plan Financial Plan Market Plan ... Jollibee Foods Corporation, CDO Foodsphere, Chowking,](https://reader031.vdocument.in/reader031/viewer/2022030503/5ab047ee7f8b9a59478e6cea/html5/thumbnails/11.jpg)
![Page 12: The San Jose City Experience - Link Against · PDF fileThe San Jose City Experience ... Supply Plan Financial Plan Market Plan ... Jollibee Foods Corporation, CDO Foodsphere, Chowking,](https://reader031.vdocument.in/reader031/viewer/2022030503/5ab047ee7f8b9a59478e6cea/html5/thumbnails/12.jpg)
OBJECTIVES:
• more stable market
• just competitive price
• increased income and
productivity
•environmentally sound
technologies
•strong farmers’
organization
PROJECT AREAS:
• Brgy. Kaliwanagan and San
Agustin
![Page 13: The San Jose City Experience - Link Against · PDF fileThe San Jose City Experience ... Supply Plan Financial Plan Market Plan ... Jollibee Foods Corporation, CDO Foodsphere, Chowking,](https://reader031.vdocument.in/reader031/viewer/2022030503/5ab047ee7f8b9a59478e6cea/html5/thumbnails/13.jpg)
Agro-enterprise Clustering
Linkage to Markets
Access to Financing
GOAL: Help increase income of smallholder farmers by linking them to institutional markets
![Page 14: The San Jose City Experience - Link Against · PDF fileThe San Jose City Experience ... Supply Plan Financial Plan Market Plan ... Jollibee Foods Corporation, CDO Foodsphere, Chowking,](https://reader031.vdocument.in/reader031/viewer/2022030503/5ab047ee7f8b9a59478e6cea/html5/thumbnails/14.jpg)
Unsorted
Sorted, Cleaned, Bagged
Packed – 50 pcs/pack
Farmer
Agent/Buyer
(Financing)
Assembler
(Transportation)
Trader
(Packaging, Delivery)
Wholesale/
Institutional Buyers
Calamansi Group Marketing MARKET FLOW
Source: CRS Clustering Approach
Management
Plant
Supply Plan
Financial Plan
Market Plan
![Page 15: The San Jose City Experience - Link Against · PDF fileThe San Jose City Experience ... Supply Plan Financial Plan Market Plan ... Jollibee Foods Corporation, CDO Foodsphere, Chowking,](https://reader031.vdocument.in/reader031/viewer/2022030503/5ab047ee7f8b9a59478e6cea/html5/thumbnails/15.jpg)
grouping of farmers into small clusters for consolidated institutional marketing
8-Steps
Clustering
Approach
Site Selection, Partnership Building and
Formation of Working Group
1
Sustaining the Enterprises
8
Product Supply Assessment and
Product Selection
2
Market Chain Study
3
Cluster Organization
4
Business Planning & Mobilization
5
Production/ Product Supply Organizing
6
Test Marketing
7
![Page 16: The San Jose City Experience - Link Against · PDF fileThe San Jose City Experience ... Supply Plan Financial Plan Market Plan ... Jollibee Foods Corporation, CDO Foodsphere, Chowking,](https://reader031.vdocument.in/reader031/viewer/2022030503/5ab047ee7f8b9a59478e6cea/html5/thumbnails/16.jpg)
Organizing the farmers
![Page 17: The San Jose City Experience - Link Against · PDF fileThe San Jose City Experience ... Supply Plan Financial Plan Market Plan ... Jollibee Foods Corporation, CDO Foodsphere, Chowking,](https://reader031.vdocument.in/reader031/viewer/2022030503/5ab047ee7f8b9a59478e6cea/html5/thumbnails/17.jpg)
Agro-technology dissemination
![Page 18: The San Jose City Experience - Link Against · PDF fileThe San Jose City Experience ... Supply Plan Financial Plan Market Plan ... Jollibee Foods Corporation, CDO Foodsphere, Chowking,](https://reader031.vdocument.in/reader031/viewer/2022030503/5ab047ee7f8b9a59478e6cea/html5/thumbnails/18.jpg)
FARMERS
EXPERIENCE
LATEST
TECHNOLOGIES
![Page 19: The San Jose City Experience - Link Against · PDF fileThe San Jose City Experience ... Supply Plan Financial Plan Market Plan ... Jollibee Foods Corporation, CDO Foodsphere, Chowking,](https://reader031.vdocument.in/reader031/viewer/2022030503/5ab047ee7f8b9a59478e6cea/html5/thumbnails/19.jpg)
Intensive technical and management trainings
Explaining the management of the major pest and diseases in the field during their FFS
![Page 20: The San Jose City Experience - Link Against · PDF fileThe San Jose City Experience ... Supply Plan Financial Plan Market Plan ... Jollibee Foods Corporation, CDO Foodsphere, Chowking,](https://reader031.vdocument.in/reader031/viewer/2022030503/5ab047ee7f8b9a59478e6cea/html5/thumbnails/20.jpg)
Partnership with micro finance institutions
Collaboration with GA’s and NGO’s
Turn over ceremonies of cold storage facility and reefer van from PhilMech
![Page 21: The San Jose City Experience - Link Against · PDF fileThe San Jose City Experience ... Supply Plan Financial Plan Market Plan ... Jollibee Foods Corporation, CDO Foodsphere, Chowking,](https://reader031.vdocument.in/reader031/viewer/2022030503/5ab047ee7f8b9a59478e6cea/html5/thumbnails/21.jpg)
Team work of Different Offices/Sector
LGU City Agriculture Office City Cooperative Development Office City Environment and Natural Resources
Central Luzon State University(CLSU)
Alalay sa Kaunlaran, Inc (ASKI)
Farmer Leaders/Organization
![Page 22: The San Jose City Experience - Link Against · PDF fileThe San Jose City Experience ... Supply Plan Financial Plan Market Plan ... Jollibee Foods Corporation, CDO Foodsphere, Chowking,](https://reader031.vdocument.in/reader031/viewer/2022030503/5ab047ee7f8b9a59478e6cea/html5/thumbnails/22.jpg)
Economic: Increase in Net income of Farmers
Socio Political : Collective production-led activities, Developed culture of discipline , etc
Environmental: Reduced chemical applications
![Page 23: The San Jose City Experience - Link Against · PDF fileThe San Jose City Experience ... Supply Plan Financial Plan Market Plan ... Jollibee Foods Corporation, CDO Foodsphere, Chowking,](https://reader031.vdocument.in/reader031/viewer/2022030503/5ab047ee7f8b9a59478e6cea/html5/thumbnails/23.jpg)
![Page 24: The San Jose City Experience - Link Against · PDF fileThe San Jose City Experience ... Supply Plan Financial Plan Market Plan ... Jollibee Foods Corporation, CDO Foodsphere, Chowking,](https://reader031.vdocument.in/reader031/viewer/2022030503/5ab047ee7f8b9a59478e6cea/html5/thumbnails/24.jpg)
60.0
125.096.0
125.0147.4
200.2
123.5
-
110.00
150.00
80.90
208.20
349.78 326.91
-
50
100
150
200
250
300
350
400
2009 2010 2011 2012 2013 2014 2015
Vo
lum
e (
MT
)
Fresh Peeled
* 2015 – Partial data as of July
![Page 25: The San Jose City Experience - Link Against · PDF fileThe San Jose City Experience ... Supply Plan Financial Plan Market Plan ... Jollibee Foods Corporation, CDO Foodsphere, Chowking,](https://reader031.vdocument.in/reader031/viewer/2022030503/5ab047ee7f8b9a59478e6cea/html5/thumbnails/25.jpg)
Onion peeling commands higher price and employment generation
![Page 26: The San Jose City Experience - Link Against · PDF fileThe San Jose City Experience ... Supply Plan Financial Plan Market Plan ... Jollibee Foods Corporation, CDO Foodsphere, Chowking,](https://reader031.vdocument.in/reader031/viewer/2022030503/5ab047ee7f8b9a59478e6cea/html5/thumbnails/26.jpg)
Infrastructures Support
Onion Hanger Storage granted
by the Department of Agriculture
under HVCC Program (RFO3).
KALASAG
OVEPCO
![Page 27: The San Jose City Experience - Link Against · PDF fileThe San Jose City Experience ... Supply Plan Financial Plan Market Plan ... Jollibee Foods Corporation, CDO Foodsphere, Chowking,](https://reader031.vdocument.in/reader031/viewer/2022030503/5ab047ee7f8b9a59478e6cea/html5/thumbnails/27.jpg)
Before the Project Today
Uncompetitive price (Monopolize
traders)
No capability to store their goods
Bench Mark Price
Sufficient volume to store their
onion (Cold Storage)
High Interest Rate of Loan
Hesitancy of some Lending
Institutions
Reduced interest rates
Various lending institutions offer
attractive loans
Calendar Pesticide Spraying Reduced usage of pesticides
Farmers don’t have any other
market option
Jollibee Foods Corporation, CDO
Foodsphere, Chowking, Splash
Foods Corporation, Local Traders
![Page 28: The San Jose City Experience - Link Against · PDF fileThe San Jose City Experience ... Supply Plan Financial Plan Market Plan ... Jollibee Foods Corporation, CDO Foodsphere, Chowking,](https://reader031.vdocument.in/reader031/viewer/2022030503/5ab047ee7f8b9a59478e6cea/html5/thumbnails/28.jpg)
Provides extra income in the community (Indirect
Beneficiaries)
Activities Male Female
KALASAG
* Production Farm Activities (per Module) 39 31
*Peeling of Onions (per 10MT volume) 5 55
*Marketing Activities & Transport (per deliver) 24 -
OVEPCO
* Production Farm Activities (per module) 14 23
*Marketing Activities & Transport (per deliver) 21 16
TOTAL 103 125
* For every 10MT volume per deliver
![Page 29: The San Jose City Experience - Link Against · PDF fileThe San Jose City Experience ... Supply Plan Financial Plan Market Plan ... Jollibee Foods Corporation, CDO Foodsphere, Chowking,](https://reader031.vdocument.in/reader031/viewer/2022030503/5ab047ee7f8b9a59478e6cea/html5/thumbnails/29.jpg)
“To supply to a big
company like Jollibee
is an impossible dream
for farmers like us.
FEP has showed that
we could dream big
and reach our
dreams.” - Arnold Dizon, Chairman
Kalasag Farmers Producers Cooperative
![Page 30: The San Jose City Experience - Link Against · PDF fileThe San Jose City Experience ... Supply Plan Financial Plan Market Plan ... Jollibee Foods Corporation, CDO Foodsphere, Chowking,](https://reader031.vdocument.in/reader031/viewer/2022030503/5ab047ee7f8b9a59478e6cea/html5/thumbnails/30.jpg)
“If LGUs will continuously support the farmers and link them to more markets, the agricultural sector of the Philippines will surely develop.”
- City Government of San Jose
![Page 31: The San Jose City Experience - Link Against · PDF fileThe San Jose City Experience ... Supply Plan Financial Plan Market Plan ... Jollibee Foods Corporation, CDO Foodsphere, Chowking,](https://reader031.vdocument.in/reader031/viewer/2022030503/5ab047ee7f8b9a59478e6cea/html5/thumbnails/31.jpg)