Download - The Science of Blogging
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THE SCIENCE OF BLOGGINGFDOM
01.23.14
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Every Student Should Have a Blog• Here are a few reasons why:
• Learn how to use a content management system• Build an audience for your writing• Cultivate a community• Practice writing skills
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A Few Points About Blogs• Blogs continue the conversation
• Collaboration• Sharing of knowledge• Help• Community
• Blogs are not magic• They take time• They take commitment • They take determination
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Three Characteristics of a Blog
•Blogs are frequently updated and presented in reverse-chronological order
•Blogs have a headline and body. They can also include links, photos and other media
•Blogs allow for comments
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Keystone Moment in Blogging History
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Blogs Have Come a Long Way
• You no longer need extensive knowledge of HTML or coding to have a blog (but it helps)
• Blogging platforms are known as content management systems, or CMSs
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Game Plan to Creating a Blog• Step 1: Determine Your Topic
• What are you passionate about?
• Step 2: Establish Goals• Why are you doing this?• What do you hope to get out of it?
• Step 3: Create a Basic Plan• Name, description, mission
• Step 4: Choose a Platform• We use WordPress in class• Free to host on its server• You can pay for domain, customize CSS
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Find Your Audience• This isn’t easy!• Think of the reader first
• Be concise, don’t BS, organize your ideas, write clearly and edit
• Make posts scannable• Use bullet points, subheads, bold
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Become a Better Blogger• Write good headlines• Have a good attitude (no one likes Mr. Negative)• Post photos and videos• Participate in the community
• Read other blogs, link back to them, leave comments
• Post often
• Be passionate
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Gary V’s Tips For Bloggers
1. Identify your passion
2. Brainstorm a bunch of blog topics
3. Answer this question: Can I talk about this better than anyone else?
4. Name your personal brand
5. Chose your medium
6. Start a WordPress or Tumblr account
7. Post content
8. Take part in the community
9. Use Twitter search to find people talking about your passion
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Gary V’s Tips For Bloggers
10. Use blogsearch.google.com to find other blogs
11. Find Facebook fan pages related to your topic
12. Repeat Steps 7-11 over and over and over
13. Do them again
14. Do them one more time
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Do You Read Blogs?• Which ones? Why? Or why not?