Congratulations, You’re a Publisher!
Secrets To Finding—and Keeping! —Customers with Content Apps
MASTERCLASS • NEW YORK • JANUARY 22, 2014!
What’s Mag+?
An end-‐to-‐end solu,on for crea,ng and distribu,ng content for apps on touchscreen mobile devices.
What’s Mag+?
Founded in 2009, launched with the iPad in 2010; now nearly 2,000 apps created across mul,ple categories.
What’s Mag+?
Design your own content using InDesign or use our Studios service. Deliver embedded HTML, send in-‐app messages, live news, and push no,fica,ons.
What’s Mag+?
Add sign-‐in capabili,es to gate content, or even segment content based on behavior or loca,on.
What’s Mag+?
Built-‐in analy,cs to measure audience behavior and usage and marke,ng tools to reach new audiences.
Content matters
Because 61% of consumers say they feel beNer about a company that delivers custom content, they are also more likely to buy from that company. (Custom Content Council)
90% of consumers find custom content useful and 78% believe that organiza,ons providing custom content are interested in building good rela,onships with them. (TMG Custom Media)
The average cost to generate a lead through inbound marke,ng ($143) is about half the average for outbound marke,ng ($373). (G+)
Mobile is where your users live
91% of adults have their mobile phone within arms reach 24/7. *Nielsen 2013
Adults spend more 3me on mobile media than they do on newspapers and magazines combined. *Nielsen 2013
57% of people say that the tablet is their favorite place to consume content. *Mequoda Tablet Study 2013
Apps are what they use
Customers are downloading more than 800 apps per second at a rate of over two billion apps per month in the App Store.*
As of February 2013, there are 224 million app users in the U.S. compared to 221 million laptop and desktop users.**
Go from push to pull
I have to seek out your web site or print product. Once the app is on my device, you’re embedded. It’s like having a walkie-‐talkie with the user. You just have to speak into it!
Mobile relationship management
Use all your messaging channels! • Subscrip,ons (auto delivery) • Push (real-‐,me) • In-‐app messages (get them
when they open) • Newsfeeds (up-‐to-‐date content) • Web portals (engagement)
Mobile relationship management
• 30% click-‐through rates on newsfeeds
• 50% increase in consumer engagement
• 2000% increase on ARPU
For example
United knows when I’ve read the SeaNle issue. The app then sends me a newsfeed item on discounts on flights to SeaNle. Then when I’m in SeaNle, it sends me a push no,fica,on for discounts from adver,sers from that issue.