![Page 1: The shifting sands of the media landscape - Sink or swim? CONFEDERATION OF AFRICAN CYCLING CONGRESS 2015](https://reader035.vdocument.in/reader035/viewer/2022062519/56649e705503460f94b6d4b8/html5/thumbnails/1.jpg)
The shifting sands of themedia landscape
- Sink or swim?
CONFEDERATION OF AFRICAN CYCLING CONGRESS 2015
![Page 2: The shifting sands of the media landscape - Sink or swim? CONFEDERATION OF AFRICAN CYCLING CONGRESS 2015](https://reader035.vdocument.in/reader035/viewer/2022062519/56649e705503460f94b6d4b8/html5/thumbnails/2.jpg)
THE TRADITIONAL MODEL OF MEDIA COVERAGE
![Page 3: The shifting sands of the media landscape - Sink or swim? CONFEDERATION OF AFRICAN CYCLING CONGRESS 2015](https://reader035.vdocument.in/reader035/viewer/2022062519/56649e705503460f94b6d4b8/html5/thumbnails/3.jpg)
THE REALITY OF THE MEDIA MARKETPLACE
• Technology moulds media consumption
![Page 4: The shifting sands of the media landscape - Sink or swim? CONFEDERATION OF AFRICAN CYCLING CONGRESS 2015](https://reader035.vdocument.in/reader035/viewer/2022062519/56649e705503460f94b6d4b8/html5/thumbnails/4.jpg)
THE REALITY OF THE MEDIA MARKETPLACE
• Consequences of competition for audience
• Shrinking newsrooms
• Diversifying
• Growing skepticism of audiences
• Explosion of citizen journalism
![Page 5: The shifting sands of the media landscape - Sink or swim? CONFEDERATION OF AFRICAN CYCLING CONGRESS 2015](https://reader035.vdocument.in/reader035/viewer/2022062519/56649e705503460f94b6d4b8/html5/thumbnails/5.jpg)
NATIONAL FEDERATION RESPONSIBILITIES
• Communication to :
• Current membership
• Prospective members
• Sponsors
• Potential sponsors
• Invested Entities
• Media
• Government and para-statals
• The General Public
![Page 6: The shifting sands of the media landscape - Sink or swim? CONFEDERATION OF AFRICAN CYCLING CONGRESS 2015](https://reader035.vdocument.in/reader035/viewer/2022062519/56649e705503460f94b6d4b8/html5/thumbnails/6.jpg)
NATIONAL FEDERATION RESPONSIBILITIES
• Take control of :
• Routine dialogue with membership
• Sponsor positioning
• Event Media Services
• Opinion Influencing
• Crisis Communication
![Page 7: The shifting sands of the media landscape - Sink or swim? CONFEDERATION OF AFRICAN CYCLING CONGRESS 2015](https://reader035.vdocument.in/reader035/viewer/2022062519/56649e705503460f94b6d4b8/html5/thumbnails/7.jpg)
CONTROLLED MEDIA STRATEGY
• Communication to :
• Website
• eNewsletter
• Magazine
• Digital Magazine
• SMS
• Social Media
• Advertise on social media
![Page 8: The shifting sands of the media landscape - Sink or swim? CONFEDERATION OF AFRICAN CYCLING CONGRESS 2015](https://reader035.vdocument.in/reader035/viewer/2022062519/56649e705503460f94b6d4b8/html5/thumbnails/8.jpg)
SOCIAL MEDIA STRATEGY
• Understand and embrace
• Instragram
• YouTube
• Google+
• Language specific channels
![Page 9: The shifting sands of the media landscape - Sink or swim? CONFEDERATION OF AFRICAN CYCLING CONGRESS 2015](https://reader035.vdocument.in/reader035/viewer/2022062519/56649e705503460f94b6d4b8/html5/thumbnails/9.jpg)
NATIONAL FEDERATION MEDIA STRATEGY
• Board and Executive representation
• Full time professional media service
• Drive transition to digital
![Page 10: The shifting sands of the media landscape - Sink or swim? CONFEDERATION OF AFRICAN CYCLING CONGRESS 2015](https://reader035.vdocument.in/reader035/viewer/2022062519/56649e705503460f94b6d4b8/html5/thumbnails/10.jpg)
NATIONAL FEDERATION MEDIA STRATEGY• The African Opportunity
![Page 11: The shifting sands of the media landscape - Sink or swim? CONFEDERATION OF AFRICAN CYCLING CONGRESS 2015](https://reader035.vdocument.in/reader035/viewer/2022062519/56649e705503460f94b6d4b8/html5/thumbnails/11.jpg)
NATIONAL FEDERATION MEDIA STRATEGY• The African Opportunity
![Page 12: The shifting sands of the media landscape - Sink or swim? CONFEDERATION OF AFRICAN CYCLING CONGRESS 2015](https://reader035.vdocument.in/reader035/viewer/2022062519/56649e705503460f94b6d4b8/html5/thumbnails/12.jpg)
NATIONAL FEDERATION MEDIA STRATEGY• The African Opportunity
![Page 13: The shifting sands of the media landscape - Sink or swim? CONFEDERATION OF AFRICAN CYCLING CONGRESS 2015](https://reader035.vdocument.in/reader035/viewer/2022062519/56649e705503460f94b6d4b8/html5/thumbnails/13.jpg)
NATIONAL FEDERATION MEDIA STRATEGY• The African Opportunity
![Page 14: The shifting sands of the media landscape - Sink or swim? CONFEDERATION OF AFRICAN CYCLING CONGRESS 2015](https://reader035.vdocument.in/reader035/viewer/2022062519/56649e705503460f94b6d4b8/html5/thumbnails/14.jpg)
NATIONAL FEDERATION MEDIA STRATEGY• The African Opportunity
![Page 15: The shifting sands of the media landscape - Sink or swim? CONFEDERATION OF AFRICAN CYCLING CONGRESS 2015](https://reader035.vdocument.in/reader035/viewer/2022062519/56649e705503460f94b6d4b8/html5/thumbnails/15.jpg)
NATIONAL FEDERATION MEDIA STRATEGY• The African Opportunity
![Page 16: The shifting sands of the media landscape - Sink or swim? CONFEDERATION OF AFRICAN CYCLING CONGRESS 2015](https://reader035.vdocument.in/reader035/viewer/2022062519/56649e705503460f94b6d4b8/html5/thumbnails/16.jpg)
NATIONAL FEDERATION MEDIA STRATEGY• The African Opportunity
![Page 17: The shifting sands of the media landscape - Sink or swim? CONFEDERATION OF AFRICAN CYCLING CONGRESS 2015](https://reader035.vdocument.in/reader035/viewer/2022062519/56649e705503460f94b6d4b8/html5/thumbnails/17.jpg)
NATIONAL FEDERATION MEDIA STRATEGY• The African Opportunity
![Page 18: The shifting sands of the media landscape - Sink or swim? CONFEDERATION OF AFRICAN CYCLING CONGRESS 2015](https://reader035.vdocument.in/reader035/viewer/2022062519/56649e705503460f94b6d4b8/html5/thumbnails/18.jpg)
NATIONAL FEDERATION MEDIA BATTLE PLAN
![Page 19: The shifting sands of the media landscape - Sink or swim? CONFEDERATION OF AFRICAN CYCLING CONGRESS 2015](https://reader035.vdocument.in/reader035/viewer/2022062519/56649e705503460f94b6d4b8/html5/thumbnails/19.jpg)
NATIONAL FEDERATION MEDIA BATTLE PLAN
• Put the right people in place within your federation
• Budget accordingly
• Plan proactively
• Weekly, Monthly, Quarterly, Annually
![Page 20: The shifting sands of the media landscape - Sink or swim? CONFEDERATION OF AFRICAN CYCLING CONGRESS 2015](https://reader035.vdocument.in/reader035/viewer/2022062519/56649e705503460f94b6d4b8/html5/thumbnails/20.jpg)
NATIONAL FEDERATION MEDIA BATTLE PLAN
• Analyse
• Media Tracking
• Subjective Tracking
• Tone of conversation
![Page 21: The shifting sands of the media landscape - Sink or swim? CONFEDERATION OF AFRICAN CYCLING CONGRESS 2015](https://reader035.vdocument.in/reader035/viewer/2022062519/56649e705503460f94b6d4b8/html5/thumbnails/21.jpg)
NATIONAL FEDERATION MEDIA BATTLE PLAN
• Embrace and empower stakeholders
• Individuals/ Teams/ Sponsors
• Industry investors and corporates
![Page 22: The shifting sands of the media landscape - Sink or swim? CONFEDERATION OF AFRICAN CYCLING CONGRESS 2015](https://reader035.vdocument.in/reader035/viewer/2022062519/56649e705503460f94b6d4b8/html5/thumbnails/22.jpg)
NATIONAL FEDERATION MEDIA BATTLE PLAN
• Understand your media and how they operate
• Tailor solutions to suit:
• their audience
• Their infrastructure and staffing
![Page 23: The shifting sands of the media landscape - Sink or swim? CONFEDERATION OF AFRICAN CYCLING CONGRESS 2015](https://reader035.vdocument.in/reader035/viewer/2022062519/56649e705503460f94b6d4b8/html5/thumbnails/23.jpg)
NATIONAL FEDERATION MEDIA BATTLE PLAN
![Page 24: The shifting sands of the media landscape - Sink or swim? CONFEDERATION OF AFRICAN CYCLING CONGRESS 2015](https://reader035.vdocument.in/reader035/viewer/2022062519/56649e705503460f94b6d4b8/html5/thumbnails/24.jpg)
NATIONAL FEDERATION MEDIA BATTLE PLAN
• Event Media Strategy
• Reliable EMS
• Flash results
• Copy, Hi-res photos
• Video, news packages
• Social media
• Live timing
• Live streaming
• Venue Media Centre
• High-end connectivity
![Page 25: The shifting sands of the media landscape - Sink or swim? CONFEDERATION OF AFRICAN CYCLING CONGRESS 2015](https://reader035.vdocument.in/reader035/viewer/2022062519/56649e705503460f94b6d4b8/html5/thumbnails/25.jpg)
NATIONAL FEDERATION MEDIA STRATEGY• The African Opportunity
![Page 26: The shifting sands of the media landscape - Sink or swim? CONFEDERATION OF AFRICAN CYCLING CONGRESS 2015](https://reader035.vdocument.in/reader035/viewer/2022062519/56649e705503460f94b6d4b8/html5/thumbnails/26.jpg)
NATIONAL FEDERATION MEDIA STRATEGY• The African Opportunity
![Page 27: The shifting sands of the media landscape - Sink or swim? CONFEDERATION OF AFRICAN CYCLING CONGRESS 2015](https://reader035.vdocument.in/reader035/viewer/2022062519/56649e705503460f94b6d4b8/html5/thumbnails/27.jpg)
NATIONAL FEDERATION MEDIA STRATEGY• The African Opportunity
![Page 28: The shifting sands of the media landscape - Sink or swim? CONFEDERATION OF AFRICAN CYCLING CONGRESS 2015](https://reader035.vdocument.in/reader035/viewer/2022062519/56649e705503460f94b6d4b8/html5/thumbnails/28.jpg)
@DaveJMacleod@GameplanMedia
facebook.com/[email protected]
CONFEDERATION OF AFRICAN CYCLING CONGRESS 2015