Download - The Smoking Gun
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THE SMOKING GUNKevin Juan
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SUMMARY
• The ethical dilemma of marketing
E-cigarettes
• The stakeholders of this new medium of smoking
• The facts
• Positives vs. Negatives
• Recommendation
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HOW ARE VAPE PIPES DIFFERENT FROM E-
CIGARETTES?• They are essentially
the SAME THING!
• Cartridge of liquid nicotine
• Variety of flavors, including tobacco
• Cleaner than traditional cigarettes
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WHO ARE THE STAKEHOLDERS?SOCIETY!
Positives
• Cleaner for society than cigarettes
- No Smelly clothes, cleaner air, butts!
• No tobacco, no tar
• May be a healthier option than smoking tobacco.
Negatives
• Marketing is deceptive
-Relies on ignorance of a new product
• Addiction is still possible
• Kid’s love the flavors
• 1940’s revisited
• Still very annoying
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ETHICAL PROBLEM- DUTY BASED
• People do not know what’s in them
• The freedom of this market takes advantage of previous problems with smoking
- Flavor’s attract children
• They focus on the attraction of the product instead of how to use them
- Ten puffs per hour? Who is going to do that?
• New packs of NJOY come with no instructions 2014 onward.
- 1 E-cig nicotine > 2 packs of cigarettes
• Technically could be more addicting than cigarettes, but they wont tell you that
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WHY WOULD VAPE-PIPES WANT TO DISASSOCIATE FROM E-CIGS?
• CIGARETTES IS A BAD WORD!
• Vapes are considered a more versatile category than cigarettes
-You can smoke other stuff
• Cigarettes = tobacco
• No stigma associated with vapor
• More vape companies than E-CIGs
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APPLYING UTILITARIANISM
• What is the usefulness of E-CIG’s
-Cleaner environment
-Safer for the O-zone
-Cleaner Air for the non-smokers
• People are going to smoke anyway
-It maybe annoying, but now there is less harm to non-smokers
-Unless you like fruity flavored smoke
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RECOMMENDATION
• E-CIG companies should be legally required to include recommended smoking instructions in packaging.
• Freedom of choice is important, but rights to knowledge should be mandatory to all stakeholders.
• Children should be educated about E-CIGS in elementary schools.
• Government health tests should cover E-CIGS.
• E-CIGS and tobacco both have cancerous potential
-It’s up to people to decide, with the knowledge they know, to smoke or not to smoke.
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THE END