Transcript
Page 1: The Social Benefits of Engaging Diverse Audiences To Sustainability

The Social Benefits of Engaging Diverse Audiences

To Sustainability

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“... talent for speaking differently, rather than for arguing well, is the chief instrument of cultural change.”

-Richard Rorty, philospher

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Dominant Silo (Adversarial) Thinking

Economy

Society Environment

VS

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You never change things by fighting against the existing reality. To change something, build a new model that makes the old model

obsolete.

- Buckminster Fuller

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Systems thinking

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Reframe as It Needs to Make Sense

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Visioning

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“If you want to build a ship, don't drum up people to collect wood and don't assign them tasks and work, but rather teach them to long for the endless immensity of the sea."

-Antoine de Saint Exupery

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Backcasting

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Roles of Environmental Communication

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Engage your Audience:Recycling or Sorting Trash?

Common Southeast Alaska attire. Chris Hatton 2013

Connect to their values

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Connecting to Values

• "Every Albertan has a stake in the quality of our air and it is imperative the economic growth does not compromise Alberta's right to breathe clean air!”

• -Danielle Smith, Wildrose Leader, 2010

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Effective Engagement

• Assume that others may not share your values and worldviews. Ask, listen and find out what is important to others.

• Use local language that speaks to local values. • Complete feedback loops • Communicate face to face as much as possible

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Invite Rethinking, Valuing All Opinions

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The Purple Thistle Food Forest, Summer 2012

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Empowering

• This had implications for the way they saw the world around them, and the way they engaged in the built environment.

• Collaboration builds bridges showing your opinion matters.

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Communities Build Resilience

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Thank you!

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Contact

Dr. Liza Ireland Acting Program Head, MA in Environmental Education and

Communication ProgramRoyal Roads University250 [email protected]


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