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Solution ExchangeThe WSM Community Platform
Danny BaggsCommunity Manager & Solutions Architect
17th November 2011
Copyright © Open Text Corporation. All rights reserved.
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What will I talk about?
Life before our community platform Why build a community platform? Learning from our mistakes Our approach Demo How are we doing? What’s around the corner? The longer term Open discussion
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http://www.solutionexchange.info
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Life before Solution Exchange(our community platform)
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Gifted Partners
Source: www.life.com/gallery/25371/30-dumb-inventions
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We had no shop window
Source: upload.wikimedia.org/wikipedia/commons/1/1b/Acland_Street_cake_shop_window.jpg
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Bad ListenersWe were bad listeners
Source: www.berkeassessment.com/blog/wp-content/uploads/2011/03/man-with-fingers-in-ears.jpg
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We were bad sharers
Source: darciec.com/wp-content/uploads/2011/09/sharing.jpg
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Unofficial blog Other standalone blogs
Different hubs of content
Source: www.reddotcmsblog.com
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Why build a community platform?
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Increase brand value
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Community knowledge
Source: runninginwingtips.com/wp-content/gallery/business/knowledge.jpg
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Source: http://whywebpro.com/wp-content/uploads/2010/12/success-improvement-graphic4.jpg
Collective improvement
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Learning from our mistakes
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We listened
Source: marlonnuqui.com/wp-content/uploads/2011/08/listening.jpg
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Understood where we went wrongWe questioned our previous approaches
Source: www.wausaupaper.com/uploadedImages/DigitalSpace/Digital_Space/IMAGE_PURLS_AALSTAD.jpg
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Our approach
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We wanted to use our products
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Success factor #1: Open approach
Source: imprint.printmag.com/wp-content/uploads/2010/08/Neon_Open_green.jpg
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Engaging
Want to take part Why was apple briefly the most valuable company in the
world? Design is important
Source: annabrones.files.wordpress.com/2009/03/design-is-important.jpg
Success factor #2: Engaging
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Success factor #3:
No over the top marketing
Source: 1.bp.blogspot.com/_aR7vf4Lt9ME/TTFr5DQihLI/AAAAAAAABC4/79cO23XXDxo/s1600/india-hyderabad-billboards_29349_600x450.jpg
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Success factor #4:
Source: blogs.technet.com/blogfiles/andrew/WindowsLiveWriter/ReinventingtheWheel_AED6/wheel_2.jpg
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Success factor #5:
Make it easy
Source: www.trevorlever.co.uk/wp-content/uploads/2010/06/confused1.jpg
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Success factor #6: Agile & Iterative
Source: thedoublethink.com/wp-content/uploads/2010/11/change.jpg
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Success factor #7: Honesty
Source: www.shinyshiny.tv/pinocchio.jpg
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Demo
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How are we doing?
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Statistics
http://www.solutionexchange.info/graphs
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Other interesting statistics(7th November – last 30 days)
Helping to find: Search engine traffic: 15% 1 year ago - 45% today 450+ referrals to external content
~100 going to partner sites ~70 Solution downloads
Helping to connect: 22 Group pages live (~45 created) ~1000 Twitter Anywhere hovers
Helping to understand: 50 Uses of translate feature
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Support Story
Raised issues/bugs has decreased significantly
Major credit goes to: R&D - Processes are improving leading to more stable software Support - Processes are continuously improving
What role has the community played here?
Source: www.hellocrazy.com
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Other qualitative feedback
Positive conversations Ownership of content for peers Evidence of new blogs because of SolEx Leading by example – using our products is good Credibility – open conversation is good to see by
prospects
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What is around the corner?
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Ideas completion into beta
Partnership with Yellow Pencil Modularise approach and share
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Newsletter Module
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Mobile Website Proxy
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The longer term
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Source: www.masternewmedia.org/images/create_a_wiki_best_great_tools_and_services_size485.gif
WIKI
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Source: www.flickr.com/photos/9838163@N06/1003691334/
Gamification
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Credit: www.flickr.com/photos/paintedfishstudio/2263595799/lightbox/
Circles
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Community Interviews
Source: www.funnytimes.com/archives/files/art/19990602.jpg
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New WSM Website
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Your ideas
Source: www.theoutsourcingcompany.com/blog/wp-content/uploads/2011/04/idea.jpg
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All enquiries
E-mail Danny Baggs direct: [email protected]
Feedback: http://www.solutionexchange.info/feedback
Forum: http://www.solutionexchange.info/forum
Ideas: http://www.solutionexchange.info/ideas
Twitter: http://twitter.com/#!/OT_SolEx
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http://www.solutionexchange.info
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Open Discussion
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Thank you
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Copyright © Open Text Corporation. All rights reserved.