Transcript
Page 1: The top 10 reasons tea & coffee companies miss out on revenue from tea sales

THETOP10REASONSWHYYOUAREMISSINGOUTONREVENUEFROMSALESOFTEA&COMPLIMENTARYBEVERAGES

FORCOFFEE&TEACOMPANIES:

Page 2: The top 10 reasons tea & coffee companies miss out on revenue from tea sales

Whyyouarenotsellingasmuchteaasyoucould....Andmissingoutonthousandsinlostrevenue:

ForTea&CoffeeWholesaleCompanies:1)  SalesObjec-vesarenotset2)  TheLimi-ngBeliefthatteabasedproductsarenotconsideredaprofitable

beveragecategory3)  Repstrytosellteawithouteduca-ngtheconsumeronhowtoincreasetheir

sales.4)  Thereisnotastrongbrand,brandstory,orlinktoprovidence.5)  Consistencyinsupplyorfreshnessisnotmaintained.6)  Thereisnotachampionordriverappointedtobuildteasalesandknowledge

withintheorganisaYon7)  TheteaofferingisnotwellcommunicatednorpromotedthroughmarkeYng

materials.8)  Thebrandstoryispoorlycommunicatedorpoorlyposi-onedforthetarget

market.9)  Priceisvaluedmorethanqualitybecauseteaisnotvaluedandqualitysuffers.10)  Staffarenotproperlyeducated.

Page 3: The top 10 reasons tea & coffee companies miss out on revenue from tea sales

Interestedtoenhanceyourteasales?ContactSomageFineFoods

1300766243www.somage.com.au

[email protected]


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