Download - The total reset of marketing, branding and media – are you ready for the future? (Gerd Leonhard)
![Page 1: The total reset of marketing, branding and media – are you ready for the future? (Gerd Leonhard)](https://reader033.vdocument.in/reader033/viewer/2022051412/54c83a3e4a795961498b4578/html5/thumbnails/1.jpg)
Gerd LeonhardFuturist, Author, CEO
TheFuturesAgencyBasel, Switzerland
Getting ready for a dramatically different future:
Total Reset - The Future of Media and Marketing
![Page 2: The total reset of marketing, branding and media – are you ready for the future? (Gerd Leonhard)](https://reader033.vdocument.in/reader033/viewer/2022051412/54c83a3e4a795961498b4578/html5/thumbnails/2.jpg)
![Page 3: The total reset of marketing, branding and media – are you ready for the future? (Gerd Leonhard)](https://reader033.vdocument.in/reader033/viewer/2022051412/54c83a3e4a795961498b4578/html5/thumbnails/3.jpg)
The
futu
re is
already h
ere! Welcome to
The Networked SocietyTh
e fu
ture
is already h
ere!
![Page 4: The total reset of marketing, branding and media – are you ready for the future? (Gerd Leonhard)](https://reader033.vdocument.in/reader033/viewer/2022051412/54c83a3e4a795961498b4578/html5/thumbnails/4.jpg)
The
futu
re is
already h
ere! Every screen is becoming some
kind of connected TV, Radio or ReaderTh
e fu
ture
is already h
ere!
![Page 5: The total reset of marketing, branding and media – are you ready for the future? (Gerd Leonhard)](https://reader033.vdocument.in/reader033/viewer/2022051412/54c83a3e4a795961498b4578/html5/thumbnails/5.jpg)
The
futu
re is
already h
ere! Imagine 5 Billion connected devices
The
futu
re is
already h
ere!
![Page 6: The total reset of marketing, branding and media – are you ready for the future? (Gerd Leonhard)](https://reader033.vdocument.in/reader033/viewer/2022051412/54c83a3e4a795961498b4578/html5/thumbnails/6.jpg)
But Marketing
is stilllargely
centralized
Welcome to The Networked Society...
![Page 7: The total reset of marketing, branding and media – are you ready for the future? (Gerd Leonhard)](https://reader033.vdocument.in/reader033/viewer/2022051412/54c83a3e4a795961498b4578/html5/thumbnails/7.jpg)
The
futu
re is
already h
ere!
A connected ‘consumer’ does not really need most of what used to be called
‘Advertising& Marketing’
#askgerd
![Page 8: The total reset of marketing, branding and media – are you ready for the future? (Gerd Leonhard)](https://reader033.vdocument.in/reader033/viewer/2022051412/54c83a3e4a795961498b4578/html5/thumbnails/8.jpg)
The
futu
re is
already h
ere!
![Page 9: The total reset of marketing, branding and media – are you ready for the future? (Gerd Leonhard)](https://reader033.vdocument.in/reader033/viewer/2022051412/54c83a3e4a795961498b4578/html5/thumbnails/9.jpg)
The
futu
re is
already h
ere!
![Page 10: The total reset of marketing, branding and media – are you ready for the future? (Gerd Leonhard)](https://reader033.vdocument.in/reader033/viewer/2022051412/54c83a3e4a795961498b4578/html5/thumbnails/10.jpg)
The
futu
re is
already h
ere!
![Page 11: The total reset of marketing, branding and media – are you ready for the future? (Gerd Leonhard)](https://reader033.vdocument.in/reader033/viewer/2022051412/54c83a3e4a795961498b4578/html5/thumbnails/11.jpg)
The
futu
re is
already h
ere!
![Page 12: The total reset of marketing, branding and media – are you ready for the future? (Gerd Leonhard)](https://reader033.vdocument.in/reader033/viewer/2022051412/54c83a3e4a795961498b4578/html5/thumbnails/12.jpg)
Mobile ‘Marketing’ is... not.
![Page 13: The total reset of marketing, branding and media – are you ready for the future? (Gerd Leonhard)](https://reader033.vdocument.in/reader033/viewer/2022051412/54c83a3e4a795961498b4578/html5/thumbnails/13.jpg)
On tomorrow’s smart phones, Telephony is just a feature tx Clay Shirky
![Page 14: The total reset of marketing, branding and media – are you ready for the future? (Gerd Leonhard)](https://reader033.vdocument.in/reader033/viewer/2022051412/54c83a3e4a795961498b4578/html5/thumbnails/14.jpg)
How will people want to hear from you?
![Page 15: The total reset of marketing, branding and media – are you ready for the future? (Gerd Leonhard)](https://reader033.vdocument.in/reader033/viewer/2022051412/54c83a3e4a795961498b4578/html5/thumbnails/15.jpg)
Broadcasters meet Broadbanders- huge opportunities for innovation!
![Page 16: The total reset of marketing, branding and media – are you ready for the future? (Gerd Leonhard)](https://reader033.vdocument.in/reader033/viewer/2022051412/54c83a3e4a795961498b4578/html5/thumbnails/16.jpg)
With Television, our job was to consume ...on Mobile Devices our ‘job’ is to engage:)
![Page 17: The total reset of marketing, branding and media – are you ready for the future? (Gerd Leonhard)](https://reader033.vdocument.in/reader033/viewer/2022051412/54c83a3e4a795961498b4578/html5/thumbnails/17.jpg)
Re-Imagination is crucial
![Page 18: The total reset of marketing, branding and media – are you ready for the future? (Gerd Leonhard)](https://reader033.vdocument.in/reader033/viewer/2022051412/54c83a3e4a795961498b4578/html5/thumbnails/18.jpg)
Next 3 years: SoLoMo Re-Imagination of...everything:)
Source: Mary Meeker State of the Internet Report 2012 / KPCB
![Page 19: The total reset of marketing, branding and media – are you ready for the future? (Gerd Leonhard)](https://reader033.vdocument.in/reader033/viewer/2022051412/54c83a3e4a795961498b4578/html5/thumbnails/19.jpg)
The
futu
re is
already h
ere! A mobile and multi-screen world
The
futu
re is
already h
ere!
![Page 20: The total reset of marketing, branding and media – are you ready for the future? (Gerd Leonhard)](https://reader033.vdocument.in/reader033/viewer/2022051412/54c83a3e4a795961498b4578/html5/thumbnails/20.jpg)
![Page 21: The total reset of marketing, branding and media – are you ready for the future? (Gerd Leonhard)](https://reader033.vdocument.in/reader033/viewer/2022051412/54c83a3e4a795961498b4578/html5/thumbnails/21.jpg)
The
futu
re is
already h
ere!
Business as usual is dead
![Page 22: The total reset of marketing, branding and media – are you ready for the future? (Gerd Leonhard)](https://reader033.vdocument.in/reader033/viewer/2022051412/54c83a3e4a795961498b4578/html5/thumbnails/22.jpg)
Interaction TransactionTransaction
![Page 23: The total reset of marketing, branding and media – are you ready for the future? (Gerd Leonhard)](https://reader033.vdocument.in/reader033/viewer/2022051412/54c83a3e4a795961498b4578/html5/thumbnails/23.jpg)
![Page 24: The total reset of marketing, branding and media – are you ready for the future? (Gerd Leonhard)](https://reader033.vdocument.in/reader033/viewer/2022051412/54c83a3e4a795961498b4578/html5/thumbnails/24.jpg)
Try ‘finding the backdoor’
![Page 25: The total reset of marketing, branding and media – are you ready for the future? (Gerd Leonhard)](https://reader033.vdocument.in/reader033/viewer/2022051412/54c83a3e4a795961498b4578/html5/thumbnails/25.jpg)
“Creativity is the residue of time wasted” *Albert Einstein
Image via Flicrk/burningMan
![Page 26: The total reset of marketing, branding and media – are you ready for the future? (Gerd Leonhard)](https://reader033.vdocument.in/reader033/viewer/2022051412/54c83a3e4a795961498b4578/html5/thumbnails/26.jpg)
![Page 27: The total reset of marketing, branding and media – are you ready for the future? (Gerd Leonhard)](https://reader033.vdocument.in/reader033/viewer/2022051412/54c83a3e4a795961498b4578/html5/thumbnails/27.jpg)
Some time ago...:)Th
e fu
ture
is already h
ere!
The Social O.S.
![Page 28: The total reset of marketing, branding and media – are you ready for the future? (Gerd Leonhard)](https://reader033.vdocument.in/reader033/viewer/2022051412/54c83a3e4a795961498b4578/html5/thumbnails/28.jpg)
Media & Marketing
![Page 29: The total reset of marketing, branding and media – are you ready for the future? (Gerd Leonhard)](https://reader033.vdocument.in/reader033/viewer/2022051412/54c83a3e4a795961498b4578/html5/thumbnails/29.jpg)
The
futu
re is
already h
ere! The Internet is centering around
SoLoMo(VideoCloud)
![Page 30: The total reset of marketing, branding and media – are you ready for the future? (Gerd Leonhard)](https://reader033.vdocument.in/reader033/viewer/2022051412/54c83a3e4a795961498b4578/html5/thumbnails/30.jpg)
The
futu
re is
already h
ere!
Image licensed from sevensheaven.nl
The user is the •Marketing•Product•Content
![Page 31: The total reset of marketing, branding and media – are you ready for the future? (Gerd Leonhard)](https://reader033.vdocument.in/reader033/viewer/2022051412/54c83a3e4a795961498b4578/html5/thumbnails/31.jpg)
The
futu
re is
already h
ere!
Hyper-Fragmentation:User behavior and preferences, UIs and devices, payment-readiness...
![Page 32: The total reset of marketing, branding and media – are you ready for the future? (Gerd Leonhard)](https://reader033.vdocument.in/reader033/viewer/2022051412/54c83a3e4a795961498b4578/html5/thumbnails/32.jpg)
![Page 33: The total reset of marketing, branding and media – are you ready for the future? (Gerd Leonhard)](https://reader033.vdocument.in/reader033/viewer/2022051412/54c83a3e4a795961498b4578/html5/thumbnails/33.jpg)
![Page 34: The total reset of marketing, branding and media – are you ready for the future? (Gerd Leonhard)](https://reader033.vdocument.in/reader033/viewer/2022051412/54c83a3e4a795961498b4578/html5/thumbnails/34.jpg)
Practice Likeonomics
![Page 35: The total reset of marketing, branding and media – are you ready for the future? (Gerd Leonhard)](https://reader033.vdocument.in/reader033/viewer/2022051412/54c83a3e4a795961498b4578/html5/thumbnails/35.jpg)
But there is such a thing as ‘too much’ :)
![Page 36: The total reset of marketing, branding and media – are you ready for the future? (Gerd Leonhard)](https://reader033.vdocument.in/reader033/viewer/2022051412/54c83a3e4a795961498b4578/html5/thumbnails/36.jpg)
The
futu
re is
already h
ere! Explosion of disruptive technologies
The
futu
re is
already h
ere!
![Page 37: The total reset of marketing, branding and media – are you ready for the future? (Gerd Leonhard)](https://reader033.vdocument.in/reader033/viewer/2022051412/54c83a3e4a795961498b4578/html5/thumbnails/37.jpg)
Cloud- Futures !!
![Page 38: The total reset of marketing, branding and media – are you ready for the future? (Gerd Leonhard)](https://reader033.vdocument.in/reader033/viewer/2022051412/54c83a3e4a795961498b4578/html5/thumbnails/38.jpg)
Coming soon: automatic, real-time translation
![Page 39: The total reset of marketing, branding and media – are you ready for the future? (Gerd Leonhard)](https://reader033.vdocument.in/reader033/viewer/2022051412/54c83a3e4a795961498b4578/html5/thumbnails/39.jpg)
Multi-Platform | Channel Futures
![Page 40: The total reset of marketing, branding and media – are you ready for the future? (Gerd Leonhard)](https://reader033.vdocument.in/reader033/viewer/2022051412/54c83a3e4a795961498b4578/html5/thumbnails/40.jpg)
The
futu
re is
already h
ere!
New Interfaces | External Brains?Th
e fu
ture
is already h
ere!
Dr. Michio Kaku via Youtube
![Page 41: The total reset of marketing, branding and media – are you ready for the future? (Gerd Leonhard)](https://reader033.vdocument.in/reader033/viewer/2022051412/54c83a3e4a795961498b4578/html5/thumbnails/41.jpg)
Facebook knows what we say - but Google
knows what we think:)
![Page 42: The total reset of marketing, branding and media – are you ready for the future? (Gerd Leonhard)](https://reader033.vdocument.in/reader033/viewer/2022051412/54c83a3e4a795961498b4578/html5/thumbnails/42.jpg)
The
futu
re is
already h
ere! Advertising☯ Content
![Page 43: The total reset of marketing, branding and media – are you ready for the future? (Gerd Leonhard)](https://reader033.vdocument.in/reader033/viewer/2022051412/54c83a3e4a795961498b4578/html5/thumbnails/43.jpg)
‘Tablet Commerce’ & Social Commerce
![Page 44: The total reset of marketing, branding and media – are you ready for the future? (Gerd Leonhard)](https://reader033.vdocument.in/reader033/viewer/2022051412/54c83a3e4a795961498b4578/html5/thumbnails/44.jpg)
Distributed Media | Content Commerce |
Users| Marketing | Advertising
![Page 45: The total reset of marketing, branding and media – are you ready for the future? (Gerd Leonhard)](https://reader033.vdocument.in/reader033/viewer/2022051412/54c83a3e4a795961498b4578/html5/thumbnails/45.jpg)
The
futu
re is
already h
ere! Centralized
The
futu
re is
already h
ere! De-Centralized
![Page 46: The total reset of marketing, branding and media – are you ready for the future? (Gerd Leonhard)](https://reader033.vdocument.in/reader033/viewer/2022051412/54c83a3e4a795961498b4578/html5/thumbnails/46.jpg)
The
futu
re is
already h
ere!
The Future of Media: real-time, P2P, distributedTh
e fu
ture
is already h
ere!
![Page 47: The total reset of marketing, branding and media – are you ready for the future? (Gerd Leonhard)](https://reader033.vdocument.in/reader033/viewer/2022051412/54c83a3e4a795961498b4578/html5/thumbnails/47.jpg)
Speed
![Page 48: The total reset of marketing, branding and media – are you ready for the future? (Gerd Leonhard)](https://reader033.vdocument.in/reader033/viewer/2022051412/54c83a3e4a795961498b4578/html5/thumbnails/48.jpg)
The
futu
re is
already h
ere! The complete convergence of
Internet and Television
![Page 49: The total reset of marketing, branding and media – are you ready for the future? (Gerd Leonhard)](https://reader033.vdocument.in/reader033/viewer/2022051412/54c83a3e4a795961498b4578/html5/thumbnails/49.jpg)
SoLoMo: Yelling and Interruption is ...
![Page 50: The total reset of marketing, branding and media – are you ready for the future? (Gerd Leonhard)](https://reader033.vdocument.in/reader033/viewer/2022051412/54c83a3e4a795961498b4578/html5/thumbnails/50.jpg)
The
futu
re is
already h
ere! Heads-Up: 75% of what Marketers are used
to doing will not work on mobile devices
‘YeDiLi’ becomes SoLoMoYell Disrupt Lie
![Page 51: The total reset of marketing, branding and media – are you ready for the future? (Gerd Leonhard)](https://reader033.vdocument.in/reader033/viewer/2022051412/54c83a3e4a795961498b4578/html5/thumbnails/51.jpg)
Mobile means the End of Attention Monopolies (for publishers) and the End of Disruption (for marketers)
![Page 52: The total reset of marketing, branding and media – are you ready for the future? (Gerd Leonhard)](https://reader033.vdocument.in/reader033/viewer/2022051412/54c83a3e4a795961498b4578/html5/thumbnails/52.jpg)
Most mobile advertising will become Content - or be utterly useless
![Page 53: The total reset of marketing, branding and media – are you ready for the future? (Gerd Leonhard)](https://reader033.vdocument.in/reader033/viewer/2022051412/54c83a3e4a795961498b4578/html5/thumbnails/53.jpg)
The
futu
re is
already h
ere!
Open is the new ‘captive’
![Page 54: The total reset of marketing, branding and media – are you ready for the future? (Gerd Leonhard)](https://reader033.vdocument.in/reader033/viewer/2022051412/54c83a3e4a795961498b4578/html5/thumbnails/54.jpg)
The importance of Shared Passion
![Page 55: The total reset of marketing, branding and media – are you ready for the future? (Gerd Leonhard)](https://reader033.vdocument.in/reader033/viewer/2022051412/54c83a3e4a795961498b4578/html5/thumbnails/55.jpg)
The
futu
re is
already h
ere!
The SoLoMo web is
Destroying Disruption
as an effective and ef"cient advertising mechanism (adapted from a quote by Paul Adams / Think Outside In Blog)
![Page 56: The total reset of marketing, branding and media – are you ready for the future? (Gerd Leonhard)](https://reader033.vdocument.in/reader033/viewer/2022051412/54c83a3e4a795961498b4578/html5/thumbnails/56.jpg)
Your storyConsumers
![Page 57: The total reset of marketing, branding and media – are you ready for the future? (Gerd Leonhard)](https://reader033.vdocument.in/reader033/viewer/2022051412/54c83a3e4a795961498b4578/html5/thumbnails/57.jpg)
Tesco CEO Philip Clarke
![Page 58: The total reset of marketing, branding and media – are you ready for the future? (Gerd Leonhard)](https://reader033.vdocument.in/reader033/viewer/2022051412/54c83a3e4a795961498b4578/html5/thumbnails/58.jpg)
The
futu
re is
already h
ere!
D E S I G N :
Thanks foryour time!•gerdfuturist.com
• thefuturesagency.com
•gerdtube.com (video)
•slideshare.net/gleonhard
•Download: Futurist App
The
futu
re is
already h
ere!
![Page 59: The total reset of marketing, branding and media – are you ready for the future? (Gerd Leonhard)](https://reader033.vdocument.in/reader033/viewer/2022051412/54c83a3e4a795961498b4578/html5/thumbnails/59.jpg)
The
futu
re is
already h
ere! Reputation Economy & Social Capital
The
futu
re is
already h
ere!