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#MobileShopping
The True Experience Of One: Personalizing The Mobile
Shopping Experience
#MobileShopping
Presented by Sponsored by
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#MobileShopping
Type ques)on here
Welcome Webinar Attendees
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#MobileShopping
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#MobileShopping
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#MobileShopping
About Retail TouchPoints
ü Launched in 2007
ü Over 23,000 subscribers
ü To provide executives with relevant,
insightful content across a variety of
digital medium
Free subscription to our weekly newsletter: WWW.RETAILTOUCHPOINTS.COM/SIGNUP
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#MobileShopping
Panelists
Mark Loucks VP of Channel Development
Certona
Debbie Hauss Editor-in-Chief
Retail TouchPoints
MODERATOR
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#MobileShopping
Moving Forward With Mobile Survey • August 2012
Retailers and
CPG Suppliers surveyed.
136 14
Survey collaboration between Retail TouchPoints and Certona, with input from the CEO of MadMobile, a leading mobile platform.
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#MobileShopping
Respondents Spread Across A Variety Of Industries:
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#MobileShopping
With Annual Revenues Running The Gamut:
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#MobileShopping
Infographic from eTail, October 2012
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#MobileShopping
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The True Experience of One: Personalizing the Mobile Shopping Experience
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Data- ITU, New York Times, Pew, Wall Street Journal, U.S. Census Bureau Chart: http://www.technologyreview.com/news/427787/are-smart-phones-spreading-faster-than-any/
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Five Areas of Focus
1. Strategizing for Mobile Implementation
2. Using Mobile to Personalize the Experience
3. Omni vs. Multichannel
4. Honing in on a Mobile Improvement Strategy
5. Choosing the Right Mobile Platform Partner
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Strategizing for Mobile Implementation
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Throw A Wide Net
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Leveraging Mobile to Personalize the Experience
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Mobile = Personal + Omnichannel
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Omni vs. Multichannel
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Case Study: Traditional Cataloger
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Case Study: Peapod
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Avoid Silos
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Showrooming
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Honing in on a Mobile Improvement Strategy
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Choosing the Right Mobile Platform Partner
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Be Realistic
• Look at your resources
• Understand the full effort required
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For more information contact: Mark Loucks
VP Channel Development 618.210.0505
Thank You!
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#MobileShopping
Q&A // Submit Your Questions
Type ques)on here
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#MobileShopping
Q&A
Mark Loucks VP of Channel Development
Certona
Debbie Hauss Editor-in-Chief
Retail TouchPoints
MODERATOR
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#MobileShopping
Thank You For Attending This Webinar
You can download this Presentation & White Paper at:
http://rtou.ch/mshopping