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The TWEET LifeThe TWEET Life
A I t d ti t T itt fAn Introduction to Twitter for Business
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Push vs. Pull Marketing
I b d “P ll” k ti t lC h b d b f kiInbound or “Pull” marketing tools:– Content creation/curation
Consumers research brands before making a buying decision
– SEO
– Social media marketing
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Twitter 101
Useful communication toolUseful communication tool
“Micro‐blogging” service used to send 3 types of messages:of messages:
– Public
O bli ll ( @ )– One person publically (uses @ tag)
– Private
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Twitter Glossary of Terms
• HandleHandle
• To Follow
ll k• To Follow Back
• Follower
• Update
• @Reply@Reply
• Direct Message (DM)
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Twitter Glossary of Terms Cont.
• Twitter StreamTwitter Stream
• Tweet Up
h ( )• Hashtag (#)
• Retweet (RT, r/t or via)
• Twitter Lists
• Trending TopicsTrending Topics
• Promoted Tweets
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Anatomy of a Tweet
1. Hashtag1. Hashtag2. Mention (twitter handle)3. Reply3. Reply4. Retweet5. Link5. Link
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Twitter Means Business
• Tool to cultivate & maintain relationshipsTool to cultivate & maintain relationships
• Develops & promotes brand
d i i &• Brand monitoring & awareness
• Create event buzz
• Generate leads
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Getting Started
Step 1: Sign up for a Twitter Company AccountStep 1: Sign up for a Twitter Company Account
Step 2: Add Personality to Your ProfilePi t /A t L– Picture/Avatar = Logo
– Add location
– Company URLs & links
– Bio = elevator speech
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Building Your Community
Step 3: Build Your CommunityStep 3: Build Your Community– Start with organization & work out– Employeesp y– Companies, industry partners, organizations & clubs, schools – ANYONE in your area
– Follow people your followers follow– Twitter search – Collect people’s Twitter handles or host a “Tweet Up”F ll d t #h ht– Follow and create #hashtags
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Ready, Set, TWEET!
Step 4: Start TweetingStep 4: Start Tweeting– Observations
Links (others or your own)– Links (others or your own)
– Videos (others or your own)
E t ( th )– Events (others or your own)
– Content (others or your own)
Ch– Chats
– Retweets
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Lead Generation
Step 5: Start Generating Leads!Step 5: Start Generating Leads!– Widget or Twitter handle on website
In store collateral– In store collateral
– Widget & clear concise CTA on receipts
Wid t & l i CTA il i t– Widget & clear concise CTA on email signature
– Tweet helpful information so as to be followed and retweetedand retweeted
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Engage!
Step 6: Spark ConversationStep 6: Spark Conversation– Ask open‐ended questions
Ask fill in the blank questions– Ask fill in the blank questions
– Ask trivia questions
R t t th b t /– Retweet the best responses/answers
– Inspirational quotes are some of the MOST retweet items on Twitterretweet items on Twitter
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Marketing with Twitter
Use it (sparingly) as an advertising platformUse it (sparingly) as an advertising platform– Drive traffic to your website, Facebook, LinkedIn, Blog etcBlog, etc.
– Check your brand awareness often (socialmention.com)(socialmention.com)
– “Favorite” any great customer testimonials
– Promote events and other specials (createPromote events and other specials (create hashtags)
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Generating Leads with Twitter
Gain more business by:Gain more business by:– Create a custom landing page with Twitter URL
Tweet links to your landing pages on your website– Tweet links to your landing pages on your website
– Tweet links to any promos on your FB Page or websitewebsite
– Research industry terms with Twitter Search (bowling birthday party etc )(bowling, birthday party, etc.)
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Customer Service through Twitter
Research shows customer service inquires areResearch shows customer service inquires are growing on social sites
– Respond to concerns (1 hour)– Respond to concerns (1 hour)
– Update followers on issues and celebrations
Follow (almost) everyone back– Follow (almost) everyone back• Auto Follow‐Back Tool: TweetLater
Don’t send automatic DM to new followers– Don t send automatic DM to new followers
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SEO & Twitter
Create an SEO strategy for Your Twitter AccountCreate an SEO strategy for Your Twitter Account– Use SEO keywords/keyword strategy with tweets(i e : #bowling or #kidsbowlfree)(i.e.: #bowling or #kidsbowlfree)
– Ask for retweets (these generate 4 times more retweets)retweets)
– Awesome leads/titles help
– Leads with topical words/themes helpLeads with topical words/themes help
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Twitter Analytics
What Gets Measured Gets Done!What Gets Measured, Gets Done!– Reach: # of followers
Response Rate: Average # of replies to posts– Response Rate: Average # of replies to posts
– Brand Awareness: # of mentions
R T tG d– Resource: TweetGrader
– Sales Funnel & Lead Generation: # of people who visit your websitevisit your website
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Conclusion
• Twitter promotes “pull” or “inbound”Twitter promotes pull or inbound marketing vs. “push” or “outbound” marketing
• Once you’re ready to use it: Listen first• Once you re ready to use it: Listen first
• Tweet daily
• Make it memorable/shareable
• Measure your impacty p
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Q & A
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Thank You!Thank You!