Download - The unbearable likeness of web design
@sarahsemark · triggersandsparks.com
do websites look the same?
why
anyway?how did we get here
A HISTORY OF WEB DESIGN
the darkages
tablesto infinity!
rescueCSS to the
lookin’goodweb design starts
whereare we now?
designvs development
It’s easy to build a website that looks good…
great…but it’s hard
to build a website that looks
the designer-developer
CONTINUUM
constraintsare holding us back
should we
follow?
HECK YES!
• established patterns
• increased usability
• aesthetics are temporal
HECK NO!
• doesn’t account for needs
• hard to distinguish
• aesthetics are temporal
• drive new trends
• meaning disappears
how do wesoFIX THE PROBLEM?
with pattern & texture
play
get creative with
typography
breakout of the grid
add dynamism with
movement
inspirationshop around for
experiment!go forth and
thanks• Geocities screenshots: oneterabyteofkilobyteage.tumblr.com
• Internet archives: waybackmachine.org
• Designer vs developer infographic: Shane Snow, sixrevisions.com/infographics/web-
designers-vs-web-developers-infographic
• Icons from thenounproject.com
• Packaging design from lovelypackage.com
• Lettering work by Tobias Saul, tobiassaul.de
• Bloomberg Businessweek layouts by Braulio Amado itsnicethat.com/articles/braulio-
amado-bloomberg
@sarahsemark · triggersandsparks.com