The Vanity
What does yours say about you?
80% of employers will google you before they interview you!
Huffington Post 2014
http://career-advice.monster.com/job-search/getting-started/hr-googling-job-applicants/article.aspx
http://www.theguardian.com/careers/careers-blog/google-online-searches
There are even life hacker articles on how to do it for those who don’t know and can’t figure it out…
Interviewing is very expensive.
Google is free.
Who uses social media?
PollEv.com/beckacolley
Who uses social media
professionally?
How worried should you be?!
WHAT DO EMPLOYERS DO?
Formal interview process
Screening interviews done via phone or online
“Maybes” sorted into (i) more likely (ii) less likely (iii) nodepending on what is found – or not found
Google search done
Sorted into “no” and “maybe” piles
Applications received
Applicants can easily be weeded out.
“What happens in Vegas, stays in Vegas”
“What happens in Vegas, stays in Google (and Bing, and...)”
Think about your online presence!
Think before you post!
Think before your friends post! (and tag you…)
Think before someone you don’t know posts!
Learn to use the privacy settings on
your social networks
Use a pseudonym, but
don't put too much faith in it!
(and don’t link from one account to another if you want to keep the
pseudonym anonymous)
((and remember which account
you’re logged in to if you have
more than one!))
No information can be as damaging as
negative information!
Google yourself!
What do the first 3-4 pages
say?
Check images
and videos as well as
web!Take control of
your online
presence
Manage it effectively
WHAT IF YOU DON’T LIKE WHAT YOU SEE?
Take control and build a positive online presence
Google someone well respected in the field you want to work
in
What does their information say?•Where are they resident on the web?
LinkedIn Google+ Twitter Amazon/Quora
SlideShare.net
Instagram/Flickr
YouTube/Vimeo/Vine
Your own blog
The greater your positive online visibility, the better your online reputation.
1. Who you are
2. Who you know
3. What you know
Create a strong profile
Use your real name and the same as your other professional social media accounts
Aim for100% completion
Endorse others and get yourself endorsed
Make connections but make them personal
“An experienced production manager with the ability to manage productions and proven track record of high
accomplishments in various areas. Highly organized individual, highly adaptable, strong business sense, effective communicator, result-oriented and can-
do attitude.”
Subjective Over confident
No evidence
Lacks credibility
“3+ years experience of production management developed through work experience, volunteer roles and my degree. Managed 15+ projects ranging of
diverse sizes. 200+ hours of planning and organising production scheduled. Experienced at estimating, negotiating and agreeing budgets. All my projects
were delivered on time and under budget.”
Evidenced
Credible
Relevant
Succinct
students.linkedin.com/uk
Get your profile checked by Careers
What do you want to achieve?How are you going to achieve it?What tools will you use?When will you engage in them?How much time will you devote?How will you know you have been successful?
Credibility
ReputationCongruence