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@nozurbina #LavaCon
Integrating our Online and Offline worlds
Noz UrbinaFounder and Content Strategist
Urbina Consulting
urbinaconsulting.com/about-you
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@nozurbinaMe (Noz Urbina)Content strategist
Consultant/trainer
Author
Futurist / Translator
1 year anniversary celebrationist!
H2H (B2C/B2B)
urbinaconsulting.com
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The IoT revelation
The wearables revelation
The 4D content
revelation
Thesis: There is no longer an online and offline world. Holding on to that paradigm
hurts communication.
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Digital = computerised (but use interchangea
bly with ‘Online’)
Offline = our
physical, material
world
Online = mediated
via the internet
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The IoT revelation
The wearables revelation
The 4D content
revelation
Thesis: There is no longer an online and offline world. Holding on to that paradigm
hurts communication.
![Page 6: The Wall has Come Down: Integrating our Online and Offline Worlds (IoT / Wearables)](https://reader033.vdocument.in/reader033/viewer/2022061206/5476dc88b4af9fd6028b4721/html5/thumbnails/6.jpg)
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Don Yang, 950s Raphael, 1510
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@nozurbinaWe conceive content in 2D
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@nozurbinaCustomer experience is 4D1. Length 2. Width3. Depth
– “Drill down”– Progressive disclosure– Multi-asset relationships /
references– Search/Social
4. Time– Dynamic, real-time content– Audience/context-specific
content
12
3
6
9
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@nozurbinaWe conceive content in 2D
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@nozurbinaCustomer experience is 4D
“I want an answer now, please!”
(Oct 14, 2015. 16:55 pm)
Planning, structures and strategies have to
be time and depth aware
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@nozurbinaTwitter & depth (3rd Dimension)• More metadata = more perspectives
ILTMagazin
e
Congility
2013
@tomspk
#elearning
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@nozurbinaKindle & depth (3rd dimension)
Kindle XRay
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@nozurbinaKindle & time (4th dimension)
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@nozurbinaTravel sites & time
• Expedia
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@nozurbinaTravel sites & time
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@nozurbina4D content revelation: lesson
Don’t think digital users,
think people
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The IoT revelation
The wearables revelation
The 4D content
revelation
Thesis: There is no longer an online and offline world. Holding on to that paradigm
hurts communication.
![Page 19: The Wall has Come Down: Integrating our Online and Offline Worlds (IoT / Wearables)](https://reader033.vdocument.in/reader033/viewer/2022061206/5476dc88b4af9fd6028b4721/html5/thumbnails/19.jpg)
Digital-physical cross-overs
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Digital or physical world?
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Images property of McDonalds Corporation
Digital or physical world?
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Happystudio.comImages property of
McDonalds Corporation
Online or physical world?
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In-context, immediate, measurable feedback.
Expect more of this, and with personal ID’ing of
those giving ratings.
Digital or physical world?
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Taxonomy & UI
“Like buttons”
Data collection
Metrics
ROI(http://youtu.be/P-
CUannVYNc)
Challenge: Real time
content curation
aka How I DJed a House Party with
Content Strategy
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Full case study: bit.ly/theCSDJ
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@nozurbinaIoT revelation: lesson
Think outside the box screen
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The IoT relevation
The wearables revelation
The 4D content
revelation
Thesis: There is no longer an online and offline world. Holding on to that paradigm
hurts communication.
![Page 28: The Wall has Come Down: Integrating our Online and Offline Worlds (IoT / Wearables)](https://reader033.vdocument.in/reader033/viewer/2022061206/5476dc88b4af9fd6028b4721/html5/thumbnails/28.jpg)
@nozurbina
What are wearable devices?
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@nozurbinaWearables
• Watch
• Wristband
• Armbands
• Belt clip
• Body-embedded
• Headmounted– PIP, Overlay (augmented reality),
Virtual reality, EEG
• Clothing– Shirt, Short, Glove/band, Ring, Pants
• Sport & fitness
• Quantified self
• Healthcare
• Security
• Gaming
• Control– Computer, music, industrial equip,
military, home appliances
• Data accessibility
• Fashion
• Efficiency & convenience
Form factor Application
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@nozurbina
They’re new
http://blog.precisiondialogue.com/category/user-research/eye-tracking/ http://www.popsci.com/technology/article/2012-07/marketers-tap-eye-tracking-and-brain-monitoring-get-inside-consumers-heads
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They're big
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They're diverse
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They're diverse
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They're diverse
http://devices.verizonwireless.com/content/dam/innovation/Device%20Images/Snaptracs,%20Inc./ColliePuppy_RF_W.png http://www.dairymaster.com/heat-detection/
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They're getting
less ugly
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Generated
Reality
They're not new!
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http://bit.ly/nbigbadweb
Um….
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@nozurbina
How wearables unify the world(s)
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@nozurbina
How wearables unify the world(s)
They’re
puzzlepiece
a
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@nozurbina
The puzzle
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@nozurbina
Hi! Check it
out!
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@nozurbina
Hi! Check it
out!
![Page 44: The Wall has Come Down: Integrating our Online and Offline Worlds (IoT / Wearables)](https://reader033.vdocument.in/reader033/viewer/2022061206/5476dc88b4af9fd6028b4721/html5/thumbnails/44.jpg)
@nozurbina
Hi! Check it
out!
![Page 45: The Wall has Come Down: Integrating our Online and Offline Worlds (IoT / Wearables)](https://reader033.vdocument.in/reader033/viewer/2022061206/5476dc88b4af9fd6028b4721/html5/thumbnails/45.jpg)
@nozurbina
Hi! Check it
out!
![Page 46: The Wall has Come Down: Integrating our Online and Offline Worlds (IoT / Wearables)](https://reader033.vdocument.in/reader033/viewer/2022061206/5476dc88b4af9fd6028b4721/html5/thumbnails/46.jpg)
@nozurbina
But…
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@nozurbina
90% of participants
Multiscreening
Google Multiscreening Report, 2012
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@nozurbina
Hi! Check it
out!
Omnichannel
Multichannel =
Same content / 2D
Omnichannel = contextually-
appropriate / 4D
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@nozurbina
Google UA knows you
regardless of device
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@nozurbina
http://moveableonline.com/blog/2013/05/28/why-you-should-set-up-googles-new-universal-analytics-asap/
Movableonline.com
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@nozurbina
Generated
Reality
![Page 52: The Wall has Come Down: Integrating our Online and Offline Worlds (IoT / Wearables)](https://reader033.vdocument.in/reader033/viewer/2022061206/5476dc88b4af9fd6028b4721/html5/thumbnails/52.jpg)
@nozurbina
Generated
Reality
94% of businesses say
personalization is key to success
econsultancy.com
48% of shoppers would like to use a phone to shop while in stores
luxurydaily.com
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Games…AR
bit.ly/1youFd7
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@nozurbina
Don’t just take my word for it
Tango RoomAlive
Cave
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@nozurbinaWearables revelation: lesson
The interface is disappearing
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Final thoughts
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@nozurbinaAdaptive contentEmbedding specific semantics & structure in our content enables contextually-appropriate and seamless online/offline experiences
123
69
123
69
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Games…AR
bit.ly/1youFd7
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59
@nozurbina
The gaming industry has been doing content-enabled world-design for 20 years. Reality needs to catch up with
virtual reality.
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bit.ly/1youFd7
‘Are wearables there yet’?
Will you be there yet when they are?
There is no more internet of things
There are just things
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Griffin the bear has been
travelling with me for two
weeks. He’s part of a project on the
power of global social/tech networks
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My new proposed law:
“Moore’s law of human
generations”. Childhood tech
literacy is driving down time-to-culture-gap.
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Valencia, SpainKrakow, Poland Frankfurt, Germany
Cullera, Spain Paris, France
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Valencia, SpainKrakow, Poland Frankfurt, Germany
Cullera, Spain Paris, France
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@nozurbinaYou might also like
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Copenhagen, Denmark Napatech Nov 24-25 (2 days)Boston, USA Gilbane Dec 2
…your offices?
Contact us about hosting an open workshop in your facilities. If it happens, you can send some of your staff free of charge.
bit.ly/uc-events
WORKSHOPAdaptive content
modelling for omnichannel UX
Thank you!
(Q&A?)