There’s an App for That: How Marketing Execs Boost Results with the AppExchange
Marketing Professionals
Michele McMahon: The Network, Inc.Ilya Mirman: Cilk ArtsBrian Vass: KadientSara Varni Bright: salesforce.com
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Agenda
AppExchange Overview
Customer Picks– Michele McMahon, The Network
– Ilya Mirman, Cilk Arts
– Brian Vass, Kadient
Panel Q&A
Tips for Finding Apps
Sara Varni Bright
salesforce.com
The AppExchange The Trusted Marketplace for Cloud Apps & Services
1000+Pre-Integrated Apps
180+ Apps for Marketing
6800+Customer Reviews
1000+ Apps to Run Your Business
200+ Free Apps to Get You Started
Reports, dashboards, & end-to-end templates
Fully customizable
Key Marketing Categories 180+ Apps to Drive Your Success
Ilya Mirman
VP of Marketing
Michele McMahon
VP of Revenue Generation
Brian Vass
VP of Marketing
Michele McMahon
The Network, Inc.
All About The Network, Inc.
• Go-Live in 6 weeks from contract sign to training, including initial apps and app roadmap
• All apps are evaluated for integration with Salesforce• Phased approach to app integration• Free trials build business case• App Integration = Automation & Transparency
The Network, Inc. helps thousands of organizations, including half of the Fortune 500, mitigate risk with a full suite of governance, risk and compliance (GRC) solutions
The Network Inc.’s Digital Backbone
Social Media
Data Hygiene
Communities
Analytics & ProspectingData Management
Full Integration
Partial Integration
Not Integrated
Salesforce Labs
Adoption Dashboards
Competitive Object
Other Apps
FormFactory
Most accurate source of contact data,
including emails!
Integrated in Salesforce for real-time
updates
Flexible rules based on your company’s
requirements
“Data quality decays rapidly & enterprises should follow a methodology for…regular measurement…data quality…goals for... process improvements & technology”
Integrated Data & Prospecting Tool: Jigsaw
LeadLander for Salesforce
Website visitor insight for lead
generation & sales insight
Paid app with free basic
integration & paid integration
“Stepping-stone” for basic web
visitor insight
Designed for prospecting
FormFactory: Dreamfactory
Free basic form creation
Paid version creates
“editable” forms
Time-saver for manual
form creation
Uses CRM data
A “walk down the hall”
becomes an email
Ilya Mirman
Cilk Arts
All About Cilk Arts
Mission: To provide the easiest, quickest, and most reliable way to optimize application performance on multicore processors.[Venture-backed start-up, acquired by Intel.]
• Using AppExchange to find valuable, trustworthy apps• 2 apps in production (HubSpot, VerticalResponse)• Exploring others (Jigsaw, DataTrim)
Company logo goes here
HubSpot, Inc.
Lead intelligence in salesforce.com
Closed-loop integration between
Marketing and salesforce.com
Get found online: website authoring
and hosting, blogging, SEO
Convert leads: landing pages, lead
nurturing campaigns, prospect
analytics
Analytical tools (traffic, conversions,
competitors, blog analytics)
Brian Vass
Kadient
Surveys: ClickTools
Create customer
surveys in ClickTools
Associate survey
results with Accounts
and Contacts
27% increase in
customer satisfaction
scores
Marketo Marketing Automation
Execute nurture email
campaigns
Score leads
Create landing pages
Track website activity
Tight integration with
Salesforce
CRMfusion: DupeBlocker
Prevent duplicate
records from entering
Salesforce!
Flexible business rules
to identify duplicates
Virtually impossible for
duplicate records to
enter our database
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Additional Ways to Find Apps
Chatter Group Twitter Handle
Fan Page
There’s an App for That! How Marketing Execs Boost Results
with the AppExchange
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