Download - Think Again: Media + Tech 2014
![Page 1: Think Again: Media + Tech 2014](https://reader034.vdocument.in/reader034/viewer/2022051311/540cd9c57bef0ad7288b702b/html5/thumbnails/1.jpg)
THINK AGAIN: MEDIA+TECH 2014
Michael J. Wolf | @mjw
![Page 2: Think Again: Media + Tech 2014](https://reader034.vdocument.in/reader034/viewer/2022051311/540cd9c57bef0ad7288b702b/html5/thumbnails/2.jpg)
2
![Page 3: Think Again: Media + Tech 2014](https://reader034.vdocument.in/reader034/viewer/2022051311/540cd9c57bef0ad7288b702b/html5/thumbnails/3.jpg)
9 HOURS
2 HOURS
3 HOURS
7 HOURS
5 HOURS
3 1
HOURS
ATTENTION IS NOT A ZERO-SUM GAME
![Page 4: Think Again: Media + Tech 2014](https://reader034.vdocument.in/reader034/viewer/2022051311/540cd9c57bef0ad7288b702b/html5/thumbnails/4.jpg)
OTHER NIGHTTIME ACTIVITIES
SLEEP
MULTITASKED TV, DIGITAL AND OTHER MEDIA
MULTITASKED WORK WITH MEDIA
FOCUSED WORK
MULTITASKED AUDIO AND OTHER PASSIVE MEDIA
COMMUTING, MEALS, OTHER DAYTIME
DEDICATED TV
8 HOURS
2 HOURS
3 HOURS
7 HOURS
5 HOURS
3 HOURS
1 HOUR
1 HOUR
30 HOURS IN A 24 HOUR DAY
REALITY OF A TYPICAL PERSON IN THE U.S. AVERAGE DAY
![Page 5: Think Again: Media + Tech 2014](https://reader034.vdocument.in/reader034/viewer/2022051311/540cd9c57bef0ad7288b702b/html5/thumbnails/5.jpg)
ATTENTION 15 MINUTES AT A TIME
SLEEP
FOCUSED WORK
MULTITASKED WORK WITH MEDIA !COMMUTING, MEALS, OTHER DAYTIME !DEDICATED TV
MULTI-TASKED TV, DIGITAL AND OTHER MEDIA !MULTI-TASKED AUDIO AND OTHER PASSIVE MEDIA !OTHER NIGHTTIME ACTIVITIES
A TYPICAL 30 HOUR DAY: 120 15 MIN. MOMENTS
![Page 6: Think Again: Media + Tech 2014](https://reader034.vdocument.in/reader034/viewer/2022051311/540cd9c57bef0ad7288b702b/html5/thumbnails/6.jpg)
$2.6 $1.5 $9.0 $1.5
$1.0 $.7 $.5
BILLION DOLLARS ON LESS THAN FIVE MINUTESVALUATIONS IN BILLIONS
$.8 $.9
![Page 7: Think Again: Media + Tech 2014](https://reader034.vdocument.in/reader034/viewer/2022051311/540cd9c57bef0ad7288b702b/html5/thumbnails/7.jpg)
![Page 8: Think Again: Media + Tech 2014](https://reader034.vdocument.in/reader034/viewer/2022051311/540cd9c57bef0ad7288b702b/html5/thumbnails/8.jpg)
![Page 9: Think Again: Media + Tech 2014](https://reader034.vdocument.in/reader034/viewer/2022051311/540cd9c57bef0ad7288b702b/html5/thumbnails/9.jpg)
1 BILLION
1 BILLION
2 BILLION
1.7 BILLION
300 MILLION
WHO WILL SERVE THE NEXT 4 BILLION USERS?
![Page 10: Think Again: Media + Tech 2014](https://reader034.vdocument.in/reader034/viewer/2022051311/540cd9c57bef0ad7288b702b/html5/thumbnails/10.jpg)
THE NEXT FOUR BILLION?
1.2 BILLION
1.2 BILLION
2.3 BILLION
2 BILLION
350 MILLION
$360-$730/YR $1,500-$20,000/YR$730-$1,500/YRLESS THAN $360/YR > $20,000/YR
SUBSIDIZE ONBOARD OPTIMIZE
INTERNET ACCESS
![Page 11: Think Again: Media + Tech 2014](https://reader034.vdocument.in/reader034/viewer/2022051311/540cd9c57bef0ad7288b702b/html5/thumbnails/11.jpg)
REPLACEMENT CYCLE TRENDSHIGH
PRICE
LOW
REPLACEMENT CYCLESLOW FAST
SMART TVS
SMART- PHONES
PHABLETSDESKTOP
LAPTOP
TABLETS
GAMING CONSOLE
![Page 12: Think Again: Media + Tech 2014](https://reader034.vdocument.in/reader034/viewer/2022051311/540cd9c57bef0ad7288b702b/html5/thumbnails/12.jpg)
OPTIMIZE: REVENUE PER USER
![Page 13: Think Again: Media + Tech 2014](https://reader034.vdocument.in/reader034/viewer/2022051311/540cd9c57bef0ad7288b702b/html5/thumbnails/13.jpg)
MEDIA+TECH ARPUANNUAL ARPU COMPARISON ACROSS SUBSCRIPTIONS, COMMERCE, MEDIA & ENTERTAINMENT AND ADVERTISING
0111335556771415213434434653123147
257285307
633684
760
1227
13221405
1475
![Page 14: Think Again: Media + Tech 2014](https://reader034.vdocument.in/reader034/viewer/2022051311/540cd9c57bef0ad7288b702b/html5/thumbnails/14.jpg)
MEDIA+TECH ARPU: SUBSCRIPTIONS
0156123147
633684760
12271322
14051475
![Page 15: Think Again: Media + Tech 2014](https://reader034.vdocument.in/reader034/viewer/2022051311/540cd9c57bef0ad7288b702b/html5/thumbnails/15.jpg)
MEDIA+TECH ARPU: COMMERCE
1534
53
307
![Page 16: Think Again: Media + Tech 2014](https://reader034.vdocument.in/reader034/viewer/2022051311/540cd9c57bef0ad7288b702b/html5/thumbnails/16.jpg)
MEDIA+TECH ARPU: MEDIA & ENTERTAINMENT
11
5
14
21
34
![Page 17: Think Again: Media + Tech 2014](https://reader034.vdocument.in/reader034/viewer/2022051311/540cd9c57bef0ad7288b702b/html5/thumbnails/17.jpg)
MEDIA+TECH ARPU: ADVERTISING
335
77
46
![Page 18: Think Again: Media + Tech 2014](https://reader034.vdocument.in/reader034/viewer/2022051311/540cd9c57bef0ad7288b702b/html5/thumbnails/18.jpg)
MORE LAYERSTO BE A PLAYER
✔ ✔ ✔ ✔ ✔ ✔ ✔
✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔
✔ ✔ ✔ ✔ ✔ ✔ ✔
✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔
✔ ✔ ✔
![Page 19: Think Again: Media + Tech 2014](https://reader034.vdocument.in/reader034/viewer/2022051311/540cd9c57bef0ad7288b702b/html5/thumbnails/19.jpg)
SEARCHING FOR VR
OCULUS RIFT GOOGLE CARDBOARD
SONY MORPHEUS DAFT PUNK
![Page 20: Think Again: Media + Tech 2014](https://reader034.vdocument.in/reader034/viewer/2022051311/540cd9c57bef0ad7288b702b/html5/thumbnails/20.jpg)
MEDIA+TECH LAYERS
MOBILE/VIDEO MESSAGING
VIDEO CONTENT
BUSINESS INTELLIGENCE/BIG DATA
INTERNET OF THINGS
SEARCH
MARKETPLACE
DELIVERY SERVICE/ON-DEMAND
CONNECTIVITY
OS
HARDWARE
PAYMENT
STORAGE
ADS/TECH
![Page 21: Think Again: Media + Tech 2014](https://reader034.vdocument.in/reader034/viewer/2022051311/540cd9c57bef0ad7288b702b/html5/thumbnails/21.jpg)
MEDIA+TECH CAPABILITIES MATRIX
MOBILE/VIDEO MESSAGING ✔ ✔ ✔ ✔ ✔ ✔
VIDEO CONTENT ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔
INTERNET OF THINGS ✔ ✔ ✔ ✔ ✔ ✔ ✔
SEARCH ✔ ✔ ✔ ✔ ✔ ✔ ✔
MARKETPLACE ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔
DELIVERY SERVICE/ON-DEMAND ✔ ✔ ✔
CONNECTIVITY ✔ ✔ ✔
OS ✔ ✔ ✔ ✔ ✔ ✔
HARDWARE ✔ ✔ ✔ ✔ ✔ ✔ ✔
PAYMENT ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔
STORAGE ✔ ✔ ✔ ✔ ✔ ✔ ✔
ADS/TECH ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔
BUSINESS INTELLIGENCE/BIG DATA ✔ ✔ ✔
![Page 22: Think Again: Media + Tech 2014](https://reader034.vdocument.in/reader034/viewer/2022051311/540cd9c57bef0ad7288b702b/html5/thumbnails/22.jpg)
WHAT’S NEXT?INDEPENDENT PLAYERS IN EACH LAYER
MOBILE/VIDEO MESSAGING
VIDEO CONTENT
INTERNET OF THINGS
SEARCH
MARKETPLACE
DELIVERY SERVICE/ON-DEMAND
CONNECTIVITY
OS
HARDWARE
PAYMENT
STORAGE
ADS/TECH
BUSINESS INTELLIGENCE/BIG DATA
![Page 23: Think Again: Media + Tech 2014](https://reader034.vdocument.in/reader034/viewer/2022051311/540cd9c57bef0ad7288b702b/html5/thumbnails/23.jpg)
A NEW NETWORK IS EMERGING
![Page 24: Think Again: Media + Tech 2014](https://reader034.vdocument.in/reader034/viewer/2022051311/540cd9c57bef0ad7288b702b/html5/thumbnails/24.jpg)
THE QUANTIFIED HUMAN
![Page 25: Think Again: Media + Tech 2014](https://reader034.vdocument.in/reader034/viewer/2022051311/540cd9c57bef0ad7288b702b/html5/thumbnails/25.jpg)
THE QUANTIFIED WORLD
![Page 26: Think Again: Media + Tech 2014](https://reader034.vdocument.in/reader034/viewer/2022051311/540cd9c57bef0ad7288b702b/html5/thumbnails/26.jpg)
THE QUANTIFIED NETWORK
![Page 27: Think Again: Media + Tech 2014](https://reader034.vdocument.in/reader034/viewer/2022051311/540cd9c57bef0ad7288b702b/html5/thumbnails/27.jpg)
LESSONS FROM THE INTERNET FRIDGE
1999 2007 20112010 20242006 20082001
![Page 28: Think Again: Media + Tech 2014](https://reader034.vdocument.in/reader034/viewer/2022051311/540cd9c57bef0ad7288b702b/html5/thumbnails/28.jpg)
CONTENT MUST SERVETHE NEW REALITY OF ATTENTION
![Page 29: Think Again: Media + Tech 2014](https://reader034.vdocument.in/reader034/viewer/2022051311/540cd9c57bef0ad7288b702b/html5/thumbnails/29.jpg)
2013
![Page 30: Think Again: Media + Tech 2014](https://reader034.vdocument.in/reader034/viewer/2022051311/540cd9c57bef0ad7288b702b/html5/thumbnails/30.jpg)
2013
![Page 31: Think Again: Media + Tech 2014](https://reader034.vdocument.in/reader034/viewer/2022051311/540cd9c57bef0ad7288b702b/html5/thumbnails/31.jpg)
2014
SLIDESHOWS VINE MEMES INFOGRAPHICS
ANIMATED GIFS LISTICLES FUNNY FAKE REVIEWS SECRET
![Page 32: Think Again: Media + Tech 2014](https://reader034.vdocument.in/reader034/viewer/2022051311/540cd9c57bef0ad7288b702b/html5/thumbnails/32.jpg)
FAN CULTURE WILL BE AS IMPORTANT TO
ATTENTION AS SOCIAL
![Page 33: Think Again: Media + Tech 2014](https://reader034.vdocument.in/reader034/viewer/2022051311/540cd9c57bef0ad7288b702b/html5/thumbnails/33.jpg)
FAN CONTENT ALREADY DWARFS PROFESSIONAL CONTENTHOURS OF CONTENT
110 542,000
220 142,000
100 63,000
150 131,000
10 83,000
NETWORK LIBRARY FAN CREATED CONTENT
![Page 34: Think Again: Media + Tech 2014](https://reader034.vdocument.in/reader034/viewer/2022051311/540cd9c57bef0ad7288b702b/html5/thumbnails/34.jpg)
FIFTY SHADES OF GREY
![Page 35: Think Again: Media + Tech 2014](https://reader034.vdocument.in/reader034/viewer/2022051311/540cd9c57bef0ad7288b702b/html5/thumbnails/35.jpg)
35
90 52MILLION COPIES SOLD
LANGUAGES PUBLISHED
FASTEST-SELLING PAPERBACK OF ALL TIME
$
![Page 36: Think Again: Media + Tech 2014](https://reader034.vdocument.in/reader034/viewer/2022051311/540cd9c57bef0ad7288b702b/html5/thumbnails/36.jpg)
36
![Page 37: Think Again: Media + Tech 2014](https://reader034.vdocument.in/reader034/viewer/2022051311/540cd9c57bef0ad7288b702b/html5/thumbnails/37.jpg)
![Page 38: Think Again: Media + Tech 2014](https://reader034.vdocument.in/reader034/viewer/2022051311/540cd9c57bef0ad7288b702b/html5/thumbnails/38.jpg)
THANK YOU!
www.activate.com
@mjw