Download - Think big blueprint webinar (gr170312)
Contents
01
02
03
Starting a 3 year journey
Establishing the Blueprint
What is the Blueprint?
What next? 04
2008 Planning the journey • Launch action lead by a personal ambition of O2’s CEO &
Board to be recognized as a sustainability leader by 2012
• It starts with a box of detergent
• Establish Sustainability team
• Used Forum’s Laggard-Beginner-Performer-Leader-Pioneer
model to benchmark O2
Laggard
Leader
2012
Beginner
2008 Performer
Pioneer
2008 Planning the journey
• Developed and implemented a
new sustainability strategy
Devices
Inspire our customers to
choose devices which
help them to lead easier
and sustainable life-
styles (and incentivise
them to retain and
recycle devices)
Services
Be recognised as the
market leader in services
that connect for good
and help reduce the
impact on the
environment of O2 and
our customers
Community
Inspire young people to
join together to make a
positive change to their
community
O2 People
Inspire our people to lead sustainable life-styles both inside &outside work
House in order
Care for the environment by having the most efficient network & operations
Sustainability
• Developed and implemented a
new governance structure
• Initiated momentum through ‘Star
projects’
CR/ Environment Working
Group Co-ordinate action plan to deliver targets
(every 4 weeks)
Sustainability Taskforce Oversee and manage Sustainability/
Community strategy (meets every 6 weeks)
Community Working Group Co-ordinate action plan to deliver targets
(every 4 weeks)
Sustainability Board
sponsor: Ronan Dunne Driving agenda at a senior level
2009 Star projects start delivering
• What is a star project ? • High visibility, Bold ambition
• A 12 month + time frame
• Likely to catalyse significant change
• These projects cover our Sustainability Strategy – Devices, Services,
Community, O2 People & House in Order, e.g. • Carbon reduction
• Greener Devices
• Green Work and Travel
• Sustainable Procurement
• Results • Feb ‘09 – 1st UK operator to be awarded Carbon Trust Standard
• Oct ‘09 - Partner Sony-Ericsson in UK GreenHeart launch
• Oct ‘09 – O2 Recycle launches online
Laggard
Leader
2012
Performer
2009 Beginner
Pioneer
2010 Engaging our people
• Engaging our People
• Launched Think Big (Jan 2010)
• Dedicated intranet site
• Call to action – ‘the Big Six’
• Call to action – Big Thinkers & Eco champions
• Think Big for Young People
• Why do?
• Published Tomorrow’s Workspace
• Launched Eco- Rating
• Staff awareness reaches 79% by ‘11
Beginner
2008 Leader
2012
Strong
Performer
2010
Performer
2009 Pioneer
sustainable
products &
services
Reduce
energy
Reduce
water
Reduce
travel
impact
Support
young
people
Reduce
waste
1 2 3
4 5 6
2011 Embedding in Strategy & Services
• O2 Learn Launches UK’s largest Classroom (Nov ‘10)
• O2 Health ramps up (Launch Jul ‘10)
• O2 in top 5% of CRC rankings
• Sustainability embedded in Project CAPEX process
• Sustainability embedded in Business Strategy Committee
• Think Big embedded in Brand strategy
• ChargeMaster and O2 launch Electric Vehicle Charging (Oct ‘11)
• O2 launch national cinema campaign on Think Big for Young People
• Sustainability team begin TB Blueprint
Performer
2009 Leader
2012
Cusp of
Leader
2011
Strong
Performer
2010
Pioneer
Establishing the Blueprint Becoming sustainability leaders
• In 2010, Forum for the Future noted that while we’d launched lots of great
initiatives, it was difficult to ‘join the dots’.
• If we wanted to be a sustainability leader, we needed to deliver a clear
narrative in the context of a goal and a purpose
• The Board agreed and asked us to develop the plan hand-in-hand with our
stakeholders
Establishing the Blueprint Outside in
• In the meantime, other companies had also
launched, or were launching sustainability plans
since Marks & Spencer's set out their Plan A,
with the ultimate goal of becoming the world's
most sustainable major retailer
Other companies to follow suit include:
• Unilever: their Sustainable Living Plan is now
considered best in class
• IBM: Smarter Planet
• Sony: Road to Zero
• Co-op: Join The Revolution
• Anglian Water: Love Every Drop
Plan A DOING THE
RIGHT THING
• We spent a year talking and listening to a wide range of stakeholders,
including:
Specialist sustainability stakeholders
Employees – through surveys, face-to-face interviews, events
Consumers – through focus groups
Corporate customers
A stakeholder event
• We then took those insights to the business to start developing our goals
and commitments, ensuring that they were in line with our business and
brand strategy
What we did
10 million
By 2015 our products and
services will be helping 10
million people live in easier
and more sustainable ways
1 million
By 2015, we’ll help 1
million young people
develop skills for life and
lead community projects
across the UK
Think Big Blueprint: Our plan for people and planet
X 10
By 2015, we’ll deliver carbon
benefits to customers that
are 10 times the impact of
our network
Underpinned by: • 40 tangible, time-bound commitments and
• Global policies and processes
Think Big for people Think Big for planet
We believe that by thinking big and developing digital innovations we will create
new possibilities for people and the planet
Think Big for customers
•It’s our new 3 year sustainability strategy
•It’s owned and been built by you
Some ‘Hero’ commitments
• We will halve the emissions from our
network by 2015, relative to data traffic
• We will no longer offer a new charger
as standard with a new phone
• We’ll have established individual
sustainability responsibilities within all
O2 employees’ roles and link to a
reward and recognition programme
• We will help 350,000 UK households
save over 300,000 tonnes of carbon
• We will help over 125,000 business
employees work flexibly, and
collectively save over 500,000 miles of
travel and over 160,000 thousand
tonnes of carbon emissions
Some ‘Hero’ commitments
• We will save the NHS 1m hours of
health-care staff time, £50m of savings
that can be reallocated to primary
healthcare, and 100,000 tonnes of
carbon through our O2 Health services
• We will have improved the lives of over
600,000 young people through the
development of local community
initiatives, inspired and led by young
people
• We’ll back 5,000 young people to lead
community projects across the UK
• We’ll support 4,000 young people to
gain work skills and experience in
order to improve their employability
and enterprise potential
Launch; Feb 2012
• Launched on Tuesday 7th
February
• Positive media reaction so
far
• Positive stakeholder reaction
so far
• Positive Telefónica reaction
so far
New Website
You can get all the info and download the Blueprint at
http://www.o2.co.uk/thinkbig/blueprint
2012 And Beyond
• Delivering on the original ambition; Leadership by 2012
• Delivering the Commitments through Directorate’s plans
• Personal Objectives underway
• Developing tools to better monitor performance on targets
• Reviewing KPIs and Governance
• Working on sustainable service pipe-line
• Delivering innovation
• Demonstrating in-built sustainability
• Quantifying effect
• Supporting Telefónica
• Digital
• Wayra,
• Eco-rating, recycle
Performer
2009 Leader?
2012
Cusp of
Leader
2011
Strong
Performer
2010
Pioneer
Cusp of
Leader
2011