Download - Think Different
![Page 1: Think Different](https://reader036.vdocument.in/reader036/viewer/2022082804/545dcc32b1af9fe6048b46c5/html5/thumbnails/1.jpg)
THINKING DIFFERENTA Business DNA Map for
The “Business Model Generation” Book Project
Dr. Rod Kuhn KingInventor of
Business Genomics as well as One Minute Business Model
![Page 2: Think Different](https://reader036.vdocument.in/reader036/viewer/2022082804/545dcc32b1af9fe6048b46c5/html5/thumbnails/2.jpg)
THE BUSINESS DNA MAP
IS
A VISUAL LANGUAGE PLATFORM
FOR PRESENTING MODELS, TOOLS, AND PROJECTS
ESPECIALLY IN
STRATEGIC MANAGEMENT,
BUSINESS STRATEGY,
AND
INNOVATION
![Page 3: Think Different](https://reader036.vdocument.in/reader036/viewer/2022082804/545dcc32b1af9fe6048b46c5/html5/thumbnails/3.jpg)
BUSINESS LOGIC OF THE BUSINESS DNA MAP: 3 Fundamental Building Blocks
Business DNA Question: ………………………………………………………………………………………………………………………………
D AN
Copyright 2010. Dr. Rod King. [email protected] & http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
Aspirations(Why?)
Design(How?)
Needs(What?)
ResultProduct Customers
Feedback/Attention/Interaction/Delight/Trust/Love/Desire/Loyalty;
ENQUIRY/ORDER/PAYMENT/REVENUE
Offer/Positioning/Advertisements;PRODUCT DELIVERY/MAINTENANCE/COST
![Page 4: Think Different](https://reader036.vdocument.in/reader036/viewer/2022082804/545dcc32b1af9fe6048b46c5/html5/thumbnails/4.jpg)
D AN
Copyright 2010. Dr. Rod King. [email protected] & http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
• Visual, Practical, and Beautiful Handbook for Business Model Innovators
• Personalized Books for Companies and their Customers
• Co-creation of a Potential Bestseller (with Names of Co-creators)
Aspirations(Why?)
Design(How?)
Needs(What?)
• Visionaries• Game-changers• Challengers• Entrepreneurs• Executives• Consultants• Academics• Companies
BUSINESS DNA MAP FOR “BUSINESS MODEL GENERATION” BOOK PROJECT
Business DNA Question: What are game-changing designs, needs, and aspirations for the business visualization industry?
Source: Based on Osterwalder, A.; Pigneur, Y. (2009) Business Model Generation. Amsterdam: Modderman Drukwerk.
![Page 5: Think Different](https://reader036.vdocument.in/reader036/viewer/2022082804/545dcc32b1af9fe6048b46c5/html5/thumbnails/5.jpg)
Copyright 2010. Dr. Rod King. [email protected] & http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
Business DNA
Item
Design
“Inside the Enterprise”- Product Development
Needs
“Outside the Enterprise”- Customer Development
Aspirations
- Vision Management
“Business Model Generation” book by Alexander Oster-walder and Yves Pigneur
Benefit or Revenue: (+) • Hub Membership Fees• Advance/Post-Publication Sales• Free Section of Book• Fee for Customized Version• Royalties from Publishers
Total Benefit or Revenue:
Cost: (-) • Design • Content Production• Printing• Distribution
Total Cost:
Value or Profit (Margin) Total Profit (Margin):Return On Investment (ROI):
AN
Stage in Lifecycle (S-Wave): Infancy Date: 2009
D
• Visual, Practical, and Beautiful Handbook for Business Model Innovators
• Personalized Books for Companies and their Customers
• Co-creation of a Potential Bestseller (with Names of Co-creators)
• Visionaries• Game-changers• Challengers• Entrepreneurs• Executives• Consultants• Academics• Companies
BUSINESS DNA MAP FOR PROFITABILITY OF “BUSINESS MODEL GENERATION” PROJECT
Business DNA Question: What are game-changing designs, needs, and aspirations for the business visualization industry?
Source: Based on Osterwalder, A.; Pigneur, Y. (2009) Business Model Generation. Amsterdam: Modderman Drukwerk.
![Page 6: Think Different](https://reader036.vdocument.in/reader036/viewer/2022082804/545dcc32b1af9fe6048b46c5/html5/thumbnails/6.jpg)
BUSINESS DNA MAP FOR SWOT ANALYSIS OF “BUSINESS MODEL GENERATION” PROJECT
Business DNA Question: What are game-changing designs, needs, and aspirations for the business visualization industry?
Copyright 2010. Dr. Rod King. [email protected] & http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
Business DNA
Item
Design
“Inside the Enterprise”- Product Development
Needs
“Outside the Enterprise”- Customer Development
Aspirations
- Vision Management“Business Model Generation” book by Alexander Oster-walder and Yves Pigneur
CURRENT SITUATION
S: Strengths Overall Strength:
W: Weaknesses Overall Weakness:
FUTURE SITUATION
O: Opportunities Overall Opportunity:
T: Threats Overall Threat:
AN
Stage in Lifecycle (S-Wave): Infancy Date: 2009
D
• Visual, Practical, and Beautiful Handbook for Business Model Innovators
• Personalized Books for Companies and their Customers
• Co-creation of a Potential Bestseller (with Names of Co-creators)
• Visionaries• Game-changers• Challengers• Entrepreneurs• Executives• Consultants• Academics• Companies
Source: Based on Osterwalder, A.; Pigneur, Y. (2009) Business Model Generation. Amsterdam: Modderman Drukwerk.
![Page 7: Think Different](https://reader036.vdocument.in/reader036/viewer/2022082804/545dcc32b1af9fe6048b46c5/html5/thumbnails/7.jpg)
Business DNA Management:
Zoomable TemplatesFor
Documenting, Designing, Managing, and
PresentingBusiness Models
![Page 8: Think Different](https://reader036.vdocument.in/reader036/viewer/2022082804/545dcc32b1af9fe6048b46c5/html5/thumbnails/8.jpg)
THE BUSINESS DNA MAP – 100,000ft Classic View
Business DNA Question: ………………………………………………………………………………………………………………………………
D AN
Copyright 2010. Dr. Rod King. [email protected] & http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
Aspirations(Why?)
Design(How?)
Needs(What?)
ResultProduct Customers
Feedback/Attention/Interaction/Delight/Trust/Love/Desire/Loyalty;
ENQUIRY/ORDER/PAYMENT/REVENUE
Offer/Positioning/Advertisements;PRODUCT DELIVERY/MAINTENANCE/COST
![Page 9: Think Different](https://reader036.vdocument.in/reader036/viewer/2022082804/545dcc32b1af9fe6048b46c5/html5/thumbnails/9.jpg)
Template: BUSINESS DNA DASHBOARD – 100,000ft Swimlane ViewBusiness DNA Question: ………………………………………………………………………………………………………………………………
Copyright 2010. Dr. Rod King. [email protected] & http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
Business DNA
Item
Design
“Inside the Enterprise”- Product Development
Needs
“Outside the Enterprise”- Customer Development
Aspirations
- Vision Management
AN
Stage in Lifecycle (S-Wave): …………………………..............................…………… Date: ……………………………………..
D
![Page 10: Think Different](https://reader036.vdocument.in/reader036/viewer/2022082804/545dcc32b1af9fe6048b46c5/html5/thumbnails/10.jpg)
Template: BUSINESS DNA DASHBOARD for Profitability – 100,000ft Grid View
Business DNA Question: ………………………………………………………………………………………………………………………………
Copyright 2010. Dr. Rod King. [email protected] & http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
Business DNA
Item
Design
“Inside the Enterprise”- Product Development
Needs
“Outside the Enterprise”- Customer Development
Aspirations
- Vision Management
Description
Benefit or Revenue (+) Total Benefit or Revenue:
Cost (-) Total Cost:
Value or Profit Total Profit:
AN
Stage in Lifecycle (S-Wave): …………………………..............................…………… Date: ……………………………………..
D
![Page 11: Think Different](https://reader036.vdocument.in/reader036/viewer/2022082804/545dcc32b1af9fe6048b46c5/html5/thumbnails/11.jpg)
Template: SWOT ANALYSIS ON BUSINESS DNA DASHBOARD – 100,000ft Grid View
Business DNA Question: ………………………………………………………………………………………………………………………………
Copyright 2010. Dr. Rod King. [email protected] & http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
Business DNA
Item
Design
System
Needs
Supersystem (Environment)
Aspirations
Result
Description
CURRENT SITUATION
S: Strengths Overall Strength:
W: Weaknesses Overall Weakness:
FUTURE SITUATION
O: Opportunities Overall Opportunity:
T: Threats Overall Threat:
AN
Stage in Lifecycle (S-Wave): …………………………..............................…………… Date: ……………………………………..
D
![Page 12: Think Different](https://reader036.vdocument.in/reader036/viewer/2022082804/545dcc32b1af9fe6048b46c5/html5/thumbnails/12.jpg)
APPENDIX
![Page 13: Think Different](https://reader036.vdocument.in/reader036/viewer/2022082804/545dcc32b1af9fe6048b46c5/html5/thumbnails/13.jpg)
THE ZOOMABLE BUSINESS DNA MAP: Examples
Tools for Business Model Visualization, Organization, Management, and Presentation
Copyright 2010. Dr. Rod King. [email protected] & http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
Level Description of Business DNA Map (Checklist) No. ofMain Topics
200,000ft Industry Value Chain Analysis (Genome); Business Value System (Network)100,000ft(Visionary)
Systems View of Business DNA Map; Key Functional Departments;Business DNA Dashboard;User-Centered Design; IDEO’s Human Centered Design; Plan-As-You-Go;Lean Startup Strategy; Strategy Statement;
3
90,000ft Balanced Scorecard; Strategy Map;Four Box Model Framework; Lean Startup
4
70,000ft One Page Business Plan 550,000ft(Strategic)
SEMPORCES Chain (Sequence of Genes);Business Model Canvas; Lean Canvas
9
40,000ft Enterprise Value Chain 1210,000ft(Tactical)
Customer Development 14
5,000ft Open Services Value Chain; Traditional Business Plan 16
![Page 14: Think Different](https://reader036.vdocument.in/reader036/viewer/2022082804/545dcc32b1af9fe6048b46c5/html5/thumbnails/14.jpg)
ITENN Strategy Mapping
Value Curve Mapping
Business Strategy Design: Low Cost Strategy; Differentiation Strategy; Blue Ocean Strategy; Disruptive Innovation Strategy
Process Mapping: SIPOC
Root-cause Analysis
Fishbone Diagramming
Benchmarking
Business Concept (Idea/Vision) Dev., Testing, and Validation
Pitching of Business Projects
One-Minute Business Model
One-page Business Plan
Environmental/Situational Description and Analysis
Performance Management, for example, using the Balanced Scorecard
Total Business Intelligence
Visual Project Management
Wargaming
Scenarios; Decision-making
Team/Personal Development
Value Chain Modeling/Profiling
Value Chain & Industry Analysis
Value Chain Optimization
Value Chain Innovation
BUSINESS DNA MAP:Dramatically Innovate and Improve
PerformanceWhile Saving Time and Money in …
Business Model Mapping & Analysis
Business Model Innovation
Business Value Engineering
Financial Planning & Budgeting
Value Innovation: Products/Ads
Visual Risk/SWOT Analysis
Trade-off Analysis
Conflict Resolution
Copyright 2010. Dr. Rod King. [email protected] & http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
30 APPLICATIONS OF BUSINESS DNA MAPBusiness DNA Question: ………………………………………………………………………………………………………………………………