Download - `Thinking Method' and `Working Method‘
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THINKING METHOD ANDWORKING METHOD
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There are more techniques availablebesides the well-known "Brainstorming"
technique.
The model is structured based on two
fundamentals:
`Thinking Method' and `WorkingMethod
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Two different `Working Methods' can bedistinguished, which are:
Strengthening of the intuition ofthe problem solver
Adapting a systematic and
analytical way of working
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At the same time, two different
`Thinking Methods' can be
recognized.
These are:
Association, which is the
development of new ideas
through spontaneous orsystematic changes of existing
concepts.
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Confrontation:The problem solver analyses in
greater depth a specific situation
or object to apply its principles toother usually irrelevant problem
situations.
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Morphological Analysis (Mycoted,2003) is a structured creativity technique,
which
takes an existing product or
system, breaks it into parts,
identifies various ways of
achieving each part, and then
combines these to identify new
forms of the product or system.
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Imagine you have a product that
could be made of 3 types of material,
in 6 possible shapes, and with 4
kinds of mechanism, theoreticallythere are 72 (3x6x4) potential
combinations of material, shape and
mechanism.
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Some of which may already exists,
others will be unusable, and thoseleft over are prospective newproducts.
This theory could be extended to
any problem that has this type ofstructure.
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To generate a new way of doingsomething:
You list all the key attributes ofcurrent approaches and try to
improve on some of them.
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Identify the product or process you aredissatisfied with or wish to improve.
List its attributes. For a simple physicalobject like a pen.
This might include:Material, Shape, Target Market,
Colours, Textures, etc.
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Choose, say, 7-8 of these attributes that
seem particularly interesting or
important.
Identify alternative ways to achieveeach attribute (e.g. different shapes:
cylindrical cubic, multi-faceted....),
eitherby conventional inquiry, or via any idea-
generating technique.
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Combine one or more of thesealternative ways of achieving the
required attributes, and
see if you can come up with a new
approach to the product or process you
were working on.
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MORPHOLOGICAL CHART METHOD
This method is a follow up on the
"Morphological Analysis".
It hinges around a design matrix which
is only concerned with the formal
arrangement, or configuration, of thebasic elements of the product,
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To use the matrix for this purpose it is
very important for the designer to
carefully establish his specification;
To employ the morphological matrix
without first doing so could result in
obvious chaos.
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To use the matrix for this purpose it is
very important for the designer to
carefully establish his specification;
To employ the morphological matrix
without first doing so could result in
obvious chaos.
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The matrix comprises a single left-handcolumn in which are listed the
parameters essential to the design, i.e.
what the design must be, or must have.
To the right of each element in the
column is a row containing the possibleways of achieving that particular
parameter.
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The design parameters resulting fromthe specification would include:
Morphological charts showing the
above parameters of three types of
bicycles in relation to their `Possible
Solutions' as illustrated
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If every solution on each row iscompatible with all the solutions on the
other rows the number of possible
solutions to the system is a multiple ofall the ideas on the rows.
The possibilities would be enormous.
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Clearly many of the alternatives are notcompatible, e.g.
A `Racer' frame is most unlikely to beused in conjunction with a `Rear
Suspension'.
Up and down suspension is contradictive
with forward thrust.
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The example, encircled alternativesalong a column may be combined to
give an integrated solution.
e.g. In the case of bicycle 1 a tube rim
may be used for the support wheels,
whereas a gasoline engine is used as amethod of propulsion, etc.
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