Download - This is Jane
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This is Jane.
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Jane runs a nonprofit.
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She’s passionate about her organization’s cause. And she cares deeply about the good that it can do.
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Jane’s nonprofit needs:
Donors
Advocates
Volunteers
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Finding them isn’t always easy.
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Jane’s tried all the traditional marketing tricks.
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Direct mail.
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Phone calls.
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Paid advertising.
Jane’s nonprofit
NEEDS YOU!
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She’s even taken a crack at using the Web.
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But her Website hardly gets any traffic.
JanesNonprofit.orgMonthly Unique Visitors
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So she doesn’t update it very often.
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Which means that search engines don’t index her site.
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And the very people Jane hopes will find her, CAN’T.
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Jane dreams of finding a way to engage LOTS of new donors, advocates and volunteers.
(Without spending a ton of $$$)
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But
how
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Hmm…
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This is Joe.
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Joe is the Publisher of a major newspaper.
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Joe doesn’t know Jane, and frankly, he’s got a few problems of his own.
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Declining readership.Ad revenue losses.Brutal competition.
B.A.D. N.E.W.S.
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Joe needs to find a new way to engage his readers online.
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Turns out Joe’s readers care about causes.
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In fact, 89% of them wish Joe had a “Do Good Channel” on his newspaper’s website, so they could easily find more ways to do good in their community.
Source: 2008 Online Reader Panel Survey conducted by the Atlanta Journal Constitution
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And 63% say they will support local nonprofits more if he does.
Source: 2008 Online Reader Panel Survey conducted by the Atlanta Journal Constitution
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Joe’s advertisers like the sound of this.
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Hmm…
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Maybe Jane & Joe can help each other out?
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Jane could provide Joe with content that his readers [and advertisers] care about—like upcoming events, volunteer opportunities, and other ways to get involved with causes—right in their own neighborhoods.
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And Joe could provide Jane with
(to the tune of several million visitors per month)
H U G E VISIBILITY!!!
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Like so:
Programs, events, volunteer
opportunities, in-kind donation
needs… and more!
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And so:
Search or browse by cause or by type of
participation
Check out upcoming local events, and see
what’s popular in your community
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So when people visit Joe’s Newspaper website and read an article about Jane’s cause…
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They’ll find links to Jane’s nonprofit’s programs, events, volunteer opportunities, in-kind donation needs…
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…they’ll be able to easily share what they find with friends…
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…Or explore other ways to get involved in Jane’s cause (or any cause they care about!)
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Joe’s readers will get a fantastic new online resource for “doing good” in the community!
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Jane can even squeeze a little revenue out of the deal by selling sponsorship of her “Do Good profile” (if she chooses to).
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And she loves being in such good company.
(…Plus about 1700 others)
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Jane is happy.
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Meanwhile… Joe’s readers are happy.
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Joe’s advertisers are happy.
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So naturally, Joe is happy.
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Want to be happy like Jane?
Visit http://DoGoodChannel.com/join and create a free profile for your nonprofit.
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Want to be happy like Joe?
Visit http://good2gether.com to learn more about adding a Do Good™ Channel to your media website—or email [email protected].
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About good2gethergood2gether is a new service that cconnects people to causes through a vast network of Do Good™ Channels that live on high-traffic websites.
We’re launching dozens of Do Good™ Channels across the country, beginning with those of major newspapers—then radio & tv stations, colleges & universities, existing social networks, corporate intranets… virtually everywhere people gather (in large numbers) online.
Our mission is to drive & enable large-scale cause engagement… by making it easier than
ever to find ways to Do Good™.
Visit the first Do Good™ Channel (launched in June 2008 on Boston Globe Media’s website) at http://dogood.boston.com
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What are you waiting for?
http://DoGoodChannel.com/join
good2gether Company Confidential