Download - Thoughts on Digital Design 2013
SOME THOUGHTS ON DIGITAL DESIGN FOR 2013
CREATE ENGAGING, SHARABLE AND UNIFIED DIGITAL EXPERIENCES
SAMI RELANDER
CONTENTS
• Hello!• Things I’ve learned along the way– Your best friend– No more strategies– Sprinting is good for you– Mobile first– Forget social media– Go responsive, be future friendly– You are a publisher
• Questions, comments and hopefully answers too
HELLO!
• CEO, Account director
• Ph.D. (econ.)• 15+ years of
experience• Worked on hundreds
projects• Made a ton of
mistakes
YOUR BEST FRIEND
NO MORE STRATEGIES
SPRINTING IS GOOD FOR YOU
MOBILE FIRST
FORGET SOCIAL MEDIA
GO RESPONSIVE, BE FUTURE FRIENDLY
YOU ARE A PUBLISHER
• Platforms for distributing content• Stop thinking launch, start thinking
lifecycle• Content is the service!– It’s NOT a feature or add-on
• All content must have a purpose• The governance of content• Investing into “better” content provides by
far the best ROI of ALL digital activities
THE END
• Thanks and goodbye• Call or email me– [email protected]– 050 567 0261