Three Destroyers !of Differentiation

from the book, “Create Distinction: !What to Do When ‘Great’ Isn’t Good Enough !

to Grow Your Business”!by Scott McKain

“THE PURPOSE OF ANY BUSINESS IS TO

PROFITABLY CREATE EXPERIENCES SO

COMPELLING TO THE CUSTOMER THAT LOYALTY

BECOMES ASSURED.”

“ALL BUSINESS IS SHOW BUSINESS!”

So then, WHY does everything seem the same?

+152% Internet access on mobile phones over the past 12 months.

Roy Morgan Research

Internet brings more and tougher competition directly to our customers

Individually, each Destroyer presents a significant challenge...

Collectively, they create a Collapse of Distinction

For FREE distinction workbook and more info:!

!http://ScottMcKain.com!

!http://ProjectDistinct.com!

!“Create Distinction” available

on Amazon