Download - Three Ways To Build A Responsive List
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I just bought a product after being on a list for
over two years.
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I hadn't spent one red cent with this guy for two years, but like clockwork, his e-mails just
kept coming.
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Day after day after day. Week after
week.
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I finally gave in and purchased his product
recently (it's in a field WAY outside marketing).
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Why did I stay on his list for so long? And why did I
finally pony up the cashola for his product?
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It's because he had taught me to respond. Just like he taught everyone on his list
to respond.
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How did he do it? Lucky for you, I'm a
sharing guy.
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Here are three things he did to build a responsive list
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1. Build Rapport With Your Readers
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The guy told stories. He made it personal. Over the two years, I got to know him
through his emails. And here's the clincher...
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I look forward to getting his emails! Even though I get hundreds a day, I read his
first.
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That's powerful. If you can get your readers to look forward to getting your stuff, you can tap
into that money tree like a faucet.
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So, build rapport with your readers by
making your stuff personal.
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2. Create Excitement And
Anticipation
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It never failed. He told me all the
time...
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"Hey, watch out for what I've got planned
next Wednesday."
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or...
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"During the last week of this month, I'm gonna do
something really special for you. Watch your e-mail."
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He got his list excited about things he had planned. I caught myself
always wishing the day would hurry up and get here so he'd uncover his
surprise for me.
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When you build YOUR lists, try to excite and ignite them by making 'em look forward
to your stuff.
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3. Expand Your Line Of Products
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One thing that always made me envious about this guy is how fast he created products
for his list. The dude was like a machine!
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It seemed like he was coming out with
something every couple of weeks for us to buy.
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Now, this is important, so listen
up here...
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If you want to teach your list to RESPOND, you have to give
them something to respond to over and over.
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Read that last sentence again.
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Give your list something to buy
(either your products or affiliate products).
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Give them something to do (fill out surveys, tell you what they
want, tell you where to stuff your latest product).
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Then, do it over and over. Train your list to
RESPOND.
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Last Thoughts
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Building lists is great. But, if you build a dead list, you're just wasting
your time.
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You have to build RESPONSIVE lists. You want people to WANT
to buy your stuff. You want them to look forward to buying
your stuff.
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I have a friend who makes more moolah with his list of
under 1,000 than other knuckleheads make with lists
of 100,000.
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I'm serious.
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A responsive list can support your entire
business.
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