Thriving in a Diverse Future
Thriving for a Diverse Future
Trends Driving Change
Annimacwww.annimac.com.au
Dietitians Association of Australia
23rd National Conference
Embracing Diversity
28th May 2005
Speaker
Plenary Keynote
Rate of Change
15 seconds - new web site
15 minutes - new technology
15 days - new product / service
15 million - new web pages every day
Amount of change now in one day
Grandparents had in one year
Younger means faster
Driving all Drivers of Change
Technology by 2020
70 % of job types then
do not exist now
because
80 % technology then not imagined yet
Likely jobs in next 10 years :
• Director of Emerging Thought• Chief Zookeeper - of people• Creative Herbalist• Virtual Health Consultant• Chief Imagination Officer• Hacker Relations Manager• Valuer of Intangible Assets *• Human Interface Manager * * Exists 2003
Haves vs Have Nots
Gap widening globally
Based on technology not wealth
Access Skill to ICT
Changing
world of
work
Changing Nature of Work
Co opitalism Sustainability QBL
Project based Team based
Relationships
One off alliances - consortia
Globally networked
Fast flat skill decision making
Value driven
Changing Nature of Employment
Casualisation
Contract - Part time
Self employment - options Five career changes Multi skilled employees Small businesses
SOHO : small office home office
Global networks - local identity
Generational Differences
Generational Differences
Baby Boomers b 1945 – 60 age 45 - 60 fewer males
Generation X 1960 – 75 30 - 45 largest number
DotComs 1975 – 90 15 – 30 first wired gen
Ferals 1990 – 05 0 - 15 fewest - ½ GenX
Baby Boomers
Baby Boomers 45 – 60
Downsizing lives Empty nestersRetired or part time workersSense of community
Material status Male Identity from job
Seek new safe experiencesSecurity conscious Health
conscious
Defer to authority Love / hate change
Impact for Dietitians : Baby Boomers 45 - 60
Ageing : special care needs Winding down : leisure indulgence Downsizing everything : minimalising Reborn hippies : natural remedies Make own decisions – think at edge Respect rank : professionalism Steady relationships loyalty Need
relationship continuity organising : options safe familiar experiences positive group identity
GenX
Single Childless Net Dating Single Childless Net Dating Varied lifestyles Varied workstylesVaried lifestyles Varied workstylesSOHOSOHO
Risk takers Fast decisionsRisk takers Fast decisionsMaterialism assumed Materialism assumed Environmental valuesEnvironmental values
Personal journey Defer to heroesPersonal journey Defer to heroesExpect & accept changeExpect & accept change
Generation Xers 30 – 45 Clone of Boomer or DotCom values
Impact for Dietitians : GenXers 30 - 45
Individual attention Fast action Short term treatment - stand alone Results oriented Need
choices short term action immediacy complete action - in stages skills oriented demand quality of experience respect through success
DotComs
DotComs 15 - 30 Own path Temporary pairing Group socialising Internet relationships
No careers No home I.d. from activity Wired
Immediacy Multi channeled Multi actions Planetary group mission
Cluetrain Manifesto www.cluetrainmanifesto.com
Temporary deference Need change
Impact for Dietitians : DotComs 15 - 30
Team oriented & personal relationships Passionate involvement - value driven Personal commitment Short term fast involvement Multi channel activities & options Results oriented - no spin Need
choices transparency mutability build for change flexibility innovation in practice real pragmatic positive outcomes respect outcomes
Ferals 1 - 15
Wild Child No limits No boundariesWild Child No limits No boundaries
Planetary mission Create sustainable world Planetary mission Create sustainable world
Parallel universes Wired Parallel universes Wired
Unlimited mind channelsUnlimited mind channels
Global i.d. from self valuesGlobal i.d. from self values
Future jobs unimportant Non consumersFuture jobs unimportant Non consumers
No deference Respect when neededNo deference Respect when needed
Live change & ignore barriersLive change & ignore barriers
Impact for Dietitians : Ferals
Influencing marketplace Committed to healthy sustainable world Expect freedom to create Creating new relationships & patterns Virtual world preferred base Best spin detectors Need
personal power - demand trust clear values no rules no hindrance ICT resource access multi channel everything - fast
Trends Summary : Diversity ! exponential rate of change younger generations drive change personal communication → telepathy paradigm values shift → feminine & QBL open options for Work / Life styles blurring between medical models less governance more community power individual responsibility & demands relationships key for all success
Virtual world emerging
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