Download - Timelines And Rules
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Facebook basicsChanges and opportunities
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TimelineA few possibilities…
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Cover Photo
•Premiere information•Release dates•Posters•DVD/Blu-ray covers
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Pin to Top
•Premieres•Releases•Works well for vertical images
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Milestone
•Add important dates•Theatrical premieres•DVD/Blu-ray releases
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Highlight
•Highlight movies on the Timeline•Works well for press photos and videos•Uses horizontal images•Highlight Milestones for extra visibility
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Photo albums
•Monthly DVD/Blu-ray releases•Single film press photos•Theme galleries
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Individual photos
•Always include links to sales•Cinema tickets•Online retailers
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Status updates with images
•Highlight movies•Shows up well in newsfeed
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EdgerankHow Facebook decides what content users see in their newsfeed.
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Affinity
This is the relationship between the user and the content creator.
What actions has the user taken in relation to the content creator.
Actions include clicking, liking, commenting, tagging and sharing.
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Weight
This is the type of content or action. Everything is weighted proportionally.
Rich media is ranked higher than a link or a text status.
A user commenting is weighted higher than a user becoming a fan.
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Time Decay
This is simply the age of the post and with time the post will disappear from newsfeeds
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Rules and regulationsWhat’s not allowed….
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Cover photos
•No web address•No call to action•No reference to Facebook features•No contact details
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Share, Like, Win
You may not require that a user uses a Facebook feature in order to win a prize with monetary value.
•Like•Share•Comment•Upload photo
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Promotions and competitions
All promotions or competitions must be in a third party application in order to adhere to Facebook guidelines.
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The consequence!
Deletion of your brand page with no explanation and nopossibility of reopening that page!
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